Max Muensterteicher

Global Head of SDRs

Grafana Labs

May 2026 - Current (4 months)

I lead the global SDR organisation at Grafana Labs across AMER, EMEA, and APAC, reporting to the VP of Sales. Nine managers, three regions. My focus is the operating model: how SDR managers develop, how pipeline gets built consistently across regions, and how the function stays tightly aligned to the commercial motion at every stage of the funnel. I started my career as an SDR and spent five years carrying quota as an AE across SMB, commercial, and enterprise segments, before moving into SDR leadership. I know this function from the inside out, from cold calling to closing to building global teams. That perspective shapes how I think about the SDR-to-AE handoff, what good pipeline actually looks like, and why the SDR role is not just a st

Sales Development Director EMEA

Grafana Labs

May 2023 - May 2026 (3 years 1 month)

Delivered sustained overperformance across EMEA SDR team, delivering >100% attainment in FY24 and >120% in FY25. SDR teams contributed ~25% of total revenue and >40% of pipeline. Took APAC from 80% to 140% attainment while I served as Interim Head for three quarters in FY26. Rebuilt leadership, hired and onboarded a new SDR leader, and reset execution rigor. Built a repeatable talent pipeline, promoting 9 SDRs into closing roles with an emphasis on readiness and long-term impact.

Sales Development Manager

Amplitude

Oct 2021 - May 2023 (1 year 8 months)

- SDR Manager of the year FY22 - Over 100% quota attainment in FY22 / 120% in Q1 FY23 - Developed a product led sales motion by partnering with the Growth team - Successfully supported 3 SDRs in their career advancement efforts - Improved SDR & AE relationship by introducing a standardized framework, resulting in higher quality and quantity of pipeline - Introduced prospecting hours in EMEA that became a global standard

Enterprise Account Executive - CEMEA

Kong Inc

Feb 2021 - Aug 2021 (7 months)

Commercial Account Executive, CEE

Elastic

Nov 2018 - Feb 2021 (2 years 4 months)

Building out the commercial market sector in the central eastern European region. FY21: Q1 - Q3 100% Quota Attainment FY20: 100% Quota Attainment FY19: 120% Quota Attainment

Territory Sales Manager, CEMEA

Elastic

May 2017 - Oct 2018 (1 year 6 months)

Focusing on the SMB sector in CEMEA. Working together with several teams in order to execute on regional plans, including identification of core customers and mapping the benefits of Elastic’s solutions to ensure customers success. FY18: 150% Quota Attainment

Business Development - Strategic Accounts CEMEA

Elastic

Nov 2016 - Apr 2017 (6 months)

Average KPI attainment of over 125% Generate new business opportunities to fuel Elasticsearch growth in strategic accounts Work closely with territory managers and sales directors to develop account planning and strategies Research and build new and existing accounts (i.e. finding appropriate contacts, connecting dots and tailored messaging) Multi-channel outreach and engagement with new and existing prospects through creative strategies to generate and increase interest in Elastic products Conduct high-level conversations with Dev/Ops and Executives in target accounts Attend and staff Elastic events and relevant conference

User Success Manager - CEMEA

Elastic

Nov 2015 - Oct 2016 (1 year)

Average KPI attainment of over 125% Use Salesforce, social media/news, and prospecting tools to research accounts, identify key contacts and craft targeted messaging Communicate with a highly technical Elastic user community to understand their goals and challenges and effectively articulate our value proposition Collaborate with our Sales Team and other internal stakeholders to ensure alignment and constant refinement of best practices Elastic believes getting immediate, actionable insight from data matters. As the company behind the three open source projects — Elasticsearch, Logstash, and Kibana — designed to take data from any source and search, analyze, and visualize it in real time, Elastic is helping people make sense of data. From

Market Business Development Manager

Airbnb

May 2015 - Sep 2015 (5 months)

Analyse and benchmark existing supply to identify opportunities and build host network in order to provide the best possible experiences to guests. Identify strategies to grow the market and set priorities to execute on opportunities and develop effective channels to acquire hosts. Overall responsibility for the quantity and variety of our hosts and listings in the DACH region. Manages effective relationships with other key functions (marketing, community, PR, legal, product, analytics) to ensure seamless operations and consistent messaging to local hosts.

Intern Local Ops Partner & Field Marketing Specialist

Airbnb

Nov 2014 - May 2015 (7 months)

Responsible for initiating, prioritizing, executing and measuring all key local field marketing and partnership initiatives across the performance space - ensuring consistency between our brand and the stories we tell. Collaborates with brand marketing, communications and international teams to promote partnerships through press releases, blog posts, and other media. Proactively identifies and executes new business development partnership opportunities to grow our global business and drive awareness and bookings on Airbnb.

Student

Hult International Business School

Sep 2013 - Sep 2014 (1 year 1 month)

K

F&B

Kameha Grand Bonn

May 2013 - Aug 2013 (4 months)

Management Trainee

Kempinski Hotels

Feb 2011 - Aug 2011 (7 months)

Led over 10 employees. Developed a marketing strategy and implemented training assignments. Compiled over 250 detailed standard operating procedures. • Managed projects of over 10 F&B events with an average of 100+ guests each. • Achieved an overall score of 95% on Quality Assurance testing. • Prioritized events effectively, and developed problem solving efficiency.

Max Muensterteicher

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