B

Brisa Terrazas

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Peru
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Jobs verified_user 0% verified
  • iVisa
    CX Data Analyst
    iVisa
    Dec 2023 - Current (2 years 11 months)
    Python( • Developed a scorecard using Python to measure key customer experience indicators (NPS, CSAT, contact rate, sentiment analysis) across a dataset of 10,000+ customer interactions. • Implemented predictive analysis and linear regressions using machine learning models on a dataset of 350,000+ customer records to optimize retention strategies, resulting in a 5% improvement in customer satisfaction rates.
  • F
    Growth Marketing
    Facial and Hair Institute
    Jul 2023 - Dec 2023 (6 months)
    Meta Ads, Google Ads, Google Analytics, Instagram, Google Tag Manager, Google Console, Conversion Funnels • Created campaigns on Facebook and Instagram, increasing user engagement by 40% in Q3, growing the audience to 5K leads, and reducing the CPL from $3 to under $1. • Developed a website for a cosmetic clinic, integrating WordPress with Google Ads and Meta using Pixels and APIs to connect campaign forms seamlessly.
  • F
    Freelance Developer
    Sep 2022 - Dec 2022 (4 months)
    SQL, Macros, Excel, Desing Thinking • Developed a receipt database and interface for efficient payment data collection and details management. • Designed and implemented a VBA software solution, resulting in a 20% timesaving for users. This software has benefited over 4,000 customers through project completion.
  • D
    Business Intelligence and Consultancy Analyst
    DIGITALL INTELLIGENCE
    Sep 2022 - Dec 2023 (1 year 4 months)
    Remote, Python (scikit-learn, machine learning), HubSpot, MailChimp, LookerStudio, Storytelling • Increased customer retention by 17%, extending the customer life cycle by 3 months, and boosted fundraising revenue by 15% through data-driven strategies, including machine learning to identify critical customers and develop "wow" moments for CX. • Expert in summarizing complex data and presenting actionable insights to senior management, enhancing strategic decision-making.
Education verified_user 0% verified
  • Pontifical Catholic University of Peru
    Bachelor's in Industrial Engineering
    Pontifical Catholic University of Peru
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