Mary McGee

Associate Vice President, Brand

DuckDuckGo

Mar 2025 - Current (1 year 6 months)

Of Counsel

Tonkon Torp LLP

Sep 2021 - Current (5 years)

Senior Director, Brand Marketing

DuckDuckGo

Oct 2022 - Feb 2025 (2 years 5 months)

Director, Brand Marketing

DuckDuckGo

Jul 2021 - Sep 2022 (1 year 3 months)

Brand Marketing Lead

DuckDuckGo

Jan 2020 - Jul 2021 (1 year 7 months)

Brand Principal

Pramana Collective

Jun 2019 - Dec 2019 (7 months)

Develop and execute brand and communications campaigns for clients from strategy to implementation. • Articulate an organization's purpose, mission, vision, and values, and translate this identity into external positioning. • Create proactive brand and communications strategies that leverage tactics from content, marketing, public relations, and social to advance an organization's business objectives. • Lead tactical concept ideation, briefing and managing creative and design teams, and executing final deliverables, whether that be the placement of a needle-moving story or roll-out of internal values work.

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Senior Deputy Legislative Counsel

Oregon Office of the Legislative Counsel

Jan 2019 - Jul 2021 (2 years 7 months)

Brand Strategist

Pramana Collective

Jul 2018 - Jun 2019 (1 year)

Led internal and external research to inform the development of our client's brand identity. • Drove new processes for message testing, audience research, and competitive analysis. • Managed the discovery phase of our partnerships focused on identifying internal misalignments and external opportunities. • Collaborated on proactive brand and communications strategies.

Senior Operations Strategist

The Atlantic

Apr 2017 - Jul 2018 (1 year 4 months)

Served as an internal consultant in between the marketing, product, and data teams developing new strategies to help our clients reach their goals. • Conducted internal audience research and translated it into external brand strategy. • Led performance marketing across all clients creating new processes to increase engagement and optimize performance. • Drove internal revenue operation decisions to find ways to impact the profitability of the team and utilize resources appropriately.

Project Management Lead

The Atlantic

Apr 2015 - Apr 2017 (2 years 1 month)

Responsible for turning strategy into execution leading designers, editors, production and account management teams through efficient communication and proactive problem-solving. • Managed $18M+ in revenue from custom content programs. Clients included JPMorgan Chase & Co, IBM, and TIAA. • Led sponsorship logistics working with all internal teams—Sales, Design, Content, Product and Ad-Operations. • Gathered, analyzed, and reported on campaign metrics and analytics, which informed both internal benchmarks and campaign insights for clients.

Digital Sales Planner

The Atlantic

May 2014 - Apr 2015 (1 year)

Created strategic media campaigns to achieve clients’ goals and monitor campaign performance. • Developed and managed custom integrated advertising programs up to $2M. Clients included athenahealth, Mercedes, and CVS. • Collaborated with Sales, Marketing, and Ad Ops teams to create data driven optimization recommendations.

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Deputy Legislative Counsel

Oregon Office of the Legislative Counsel

Nov 2013 - Jan 2019 (5 years 3 months)

Client Development Assistant

Proskauer Rose LLP

May 2013 - Apr 2014 (1 year)

• Managed the internal client portal website to streamline communication efforts. • Developed best practices to track award directories, submissions, and subsequent rankings. • Circulated firm wide weekly reports of all current pitches

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Staff Attorney

Oregon Office of the Legislative Counsel

Jan 2013 - Oct 2013 (10 months)

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Judicial Clerk to the Honorable Erika Hadlock

Oregon Court of Appeals

Jul 2011 - Dec 2012 (1 year 6 months)

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Judicial Clerk to the Honorable Ellen Rosenblum

Oregon Court of Appeals

Aug 2010 - Jul 2011 (1 year)

Legal Research and Writing Tutor

University of Oregon School of Law

Aug 2008 - May 2009 (10 months)

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