A
Ashley Davis
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Deputy Editor of Custom Content at Inc. Magazine
New York, United States
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Deputy Editor of Custom ContentInc MagazineApr 2025 - Current (1 year 7 months)- Branded Content EditorFORTUNENov 2023 - Apr 2025 (1 year 6 months)• Produce and edit branded content of all formats (digital, print, audio, etc...)
• Collaborate with executives and subject matter experts to create impactful thought leadership content
• Leverage a global team of writers to cover high-volume editorial needs
• Lead the creative editorial vision for each project in collaboration with project managers, designers, and other creative teams - Senior Editor of Special ProjectsBusiness InsiderJun 2020 - Nov 2023 (3 years 6 months)• Project managed large scale editorial sponsorships with teams across the newsroom
• Pitched new editorial series ideas for potential sponsorship partners
• Supported other desk editors to conceptualize newsroom-led initiatives
• Strategized new content formats to help reach wider audiences - Marketing Content ManagerKisiMar 2019 - Jun 2020 (1 year 4 months)• Establish brand voice and product positioning with market research
• Communicate with integration partners and project manage marketing campaigns
• Collaborate with sales, design and tech teams to produce creative assets for our websites
• Manage content to increase website conversion and support sales
• Create email campaigns to generate leads
• Analyze website/newsletter traffic to nurture leads and hit monthly KPIs - TUX Design ConsultantThe Arena GroupeJun 2018 - Aug 2019 (1 year 3 months)• Conduct user research (surveys, card sorts, personas and empathy maps)
• Develop user journeys and sitemaps with leading mapping tools (Draw.io)
• Design wireframes using Sketch, Invision, Adobe Creative Suite, and XD
• Create style guide and collaborate on brand voice with the CEO
• Build pitch decks, one-pagers and promotional materials using market research to attract potential stakeholders - ICommunications ManagerInstabridgeFeb 2018 - Jul 2018 (6 months)Managed and communicated with brand ambassadors worldwide
Created content for company blog and social media channels
Worked closely with Product and Expansion teams to optimize English language copy across the app, Google Play and Apple App Stores
Wrote press releases and updated press page
Responded to Google Play Store reviews in voice consistent with the brand
Wrote recruitment advertisements to target high quality talent
Rewrote the company story and updated the Press page on the website
Wrote Google Play Store short and long descriptions and assisted with A/B tests and SEO - Print & Layout SpecialistAzamara cruisesAug 2015 - Mar 2017 (1 year 8 months)Designed, edited and printed all materials on the ship and interdepartmental communications.
Ensured delivery of all projects in adherence to strict deadlines
Scheduled regular maintenance and managed the upkeep of an industrial printer
Sent regular memos and project reports to all departments
Managed inventory of supplies - IEnglish Teacher and Web DesignerInglese For YouJan 2014 - Jul 2015 (1 year 7 months)Planned exciting and challenging lessons for students pre-K through middle school
Designed and managed school website
Administrative assistance in yearly summer camp activities (organized school calendar, planned excursions, sourced camp supplies)
Designed and sent digital newsletters to the school’s contacts - TCopy EditorThe Beaumont Enterprise Dow Jones News FundJun 2013 - Sep 2013 (4 months)Design, Layout, Editing, Web editing
- Copy EditorThe Baylor LariatOct 2012 - May 2013 (8 months)
- News EditorThe Baylor LariatJan 2012 - May 2013 (1 year 5 months)Edit and review local news stories submitted by a team of reporters
Design and finalize newspaper layout using Adobe Creative Suite
Write column pieces
Coordinate with printer services
Education
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- Bachelor of Arts (B.A, JournalismBaylor UniversityJan 2009 - Dec 2013 (5 years)