Nelson Wang

Nelson Wang

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Helping Founders Grow Partner Revenue from Zero to $200M | Founder of Partner Principles and PartnerOS
Austin, Texas, United States

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Jobs verified_user 0% verified
  • PartnerOS
    Founder
    PartnerOS
    Sep 2025 - Current (11 months)
    Building the AI operating system for the partner community. You can join the waitlist here: www.partneros.ai
  • B
    Partner
    BlackPeak Research
    Sep 2025 - Current (11 months)
  • Partner Principles
    Founder
    Partner Principles
    Jul 2023 - Current (3 years 1 month)
    I help founders and partner leaders learn the principles, frameworks and systems to scale partnerships from zero to $200M+. I also help them recruit the top 10% of partnerships talent to execute the vision. Clients include: Vapi Transcend Clay Writer Docusign 1 of the Top 3 AI LLM Companies $200B B2B SaaS public company $24B+ B2B SaaS public company $15B+ B2B SaaS public company $5B+ B2B AI company $3B+ B2B AI company $2B+ B2B AI company $3B+ B2B SaaS private company $1B B2B SaaS private company $650M+ B2B SaaS Security Startup $600M B2B SaaS startup $550M B2B2C education startup $500M B2B SaaS startup $400M B2B AI company $400M B2B Martech startup $300M B2B SaaS company $300M B2B AI company $100M+ B2B SaaS company CEO of AI startup (see
  • Airtable
    Head of Worldwide Partnerships
    Airtable
    Sep 2022 - Jul 2025 (2 years 11 months)
    Awarded by Partnerships Leaders at Catalyst Conference: 🏆 Partner Program of the Year 2025 🏆 Partner Champion of the Year 2025 Leading the Worldwide Partnerships Team at Airtable: Nominated for Partner Program of the Year Two Years in a Row by Partnership Leaders • Core Focus: Responsible for launching the partner program from 0 to 1 with partner types including ISV, Services Partners, Resellers and Referral Partners to drive reach and differentiation • GTM Strategy & Execution: Built the GTM partner strategy cross functionally with the sales, legal, recruiting, enablement, services, operations and marketing teams • Internal Enablement: Partnered with sales, services and customer success teams by providing partner enablement sessions i
  • Partnership Leaders
    First Official Member
    Partnership Leaders
    Aug 2020 - Current (6 years)
  • Miro
    Head of Worldwide Partnerships
    Miro
    Aug 2020 - Aug 2022 (2 years 1 month)
    • Core Focus: Responsible for the Services Partner, Referral Partner, ISV GTM and Reseller strategy worldwide (Americas, EMEA, Japan, APAC) • Zero to one build experience: Was the 1st FT hire that built team to 9 channel leaders and managers • Leadership: Led a team of 9 Channel Leaders + Managers based in San Francisco, Austin, New York, Sydney, Munich, London and Amsterdam and achieved 8 straight quarters of 100%+ against revenue goals • P&L Ownership: Full ownership of P&L for the partnerships team worldwide, also created payback analysis model to guide hiring plans • Built reseller, services, ISV marketplace, and referral partner program for AMER, APAC, EMEA, JP and ROW • Recruited, on boarded and managed 130 resellers (SHI, Insight, So
  • Box
    Senior Director of Channel Partnerships
    Box
    Apr 2019 - Aug 2020 (1 year 5 months)
    • President's Club FY20 - Achieved 121% of team goal • President's Club FY19 - Achieved 150% of team goal • President's Club FY18 - Achieved 137% of team goal • Manage a team of 6 Channel Managers to drive partner revenue across US, LATAM and APAC • Responsible for all resellers in all segments (SMB, MidMarket, Enterprise, Strategic) within the US, LATAM and APAC • Create and execute partner recruitment, enablement and demand generation • Collaborate with marketing to drive the creation and utilization of marketing campaigns and demand generation programs to drive partner revenue
  • Box
    Director of Channel Partnerships
    Box
    May 2017 - Apr 2019 (2 years)
    • Managed a team of Channel Managers to grow Commercial Partner revenue across North America with ISVs, SIs and Resellers and achieved +51% YoY Growth • Created and executed on executive alignment, partner recruitment, enablement and demand generation - my channel team executed 360 trainings across 34 cities in US and Canada to drive pipeline of $11.7M (FY18) and $16M (FY19). • Created a weekly standup focused on partner strategy sessions and execution on KPIs with the channel team which led to a growth in ACV by +27% and conversion rate by +32% • Grew a key strategic ISV's revenue by +249% YoY • Collaborated with Marketing to drive the creation and utilization of marketing campaigns and demand generation programs to drive partner pipeline
  • Day Dream Job
    Founder
    Day Dream Job
    Jan 2017 - Aug 2019 (2 years 8 months)
    Learn how to land your dream job in tech without applying online. Stand out from the crowd with an innovative approach in less than 2 hours with my online course at www.30daydreamjob.io 💻 1 online training (Less than 2 hours) that will teach you how to land your dream job 📄 340+ happy customers 📈 70,000+ subscribers ✍️ Writing featured in Forbes, Fortune, Business Insider, Inc.com, The Huffington Post, Thrive Global, MSN Money, Mic.com, Thought Catalog, CRN, Optimizely Blog, Quartz, PopSugar, TheLadders and Product Hunt
  • Toptal
    VP of Field Marketing
    Toptal
    Jan 2017 - May 2017 (5 months)
    Lead worldwide customer events (field marketing) at Toptal. Responsibilities include: • Pipeline Creation: Built playbook on outbound and event marketing for the Enterprise and SMB segment, resulting in 15-30 Enterprise executive leads per month and 75-250 SMB leads per quarter and an annualized run rate of $1M+ in 8 months. • Toptal Thought Leadership Events: These events range from 75-300 attendees that are typically comprised of founders or executives in IT, Engineering, HR, Digital Marketing, Product and Innovation. • Toptal Thought Leadership Executive Dinners: These dinners range from 4-36 attendees that are typically VP and C-Level executives from Enterprise companies. • Sponsored conferences and third party executive dinners with
  • Toptal
    VP of Partnerships
    Toptal
    Jan 2016 - Jan 2017 (1 year 1 month)
    Responsible for Toptal's Partnerships Strategy including: • Sales: Drove partner revenue worldwide (242% YoY growth) • Recruitment: Built a best in class partnerships division (Recruited 170 partners including Techstars, Global Accelerator Network and Gener8tor) • Management: Managed an outbound partner rep • Enablement: Created an internal and external enablement strategy • Marketing: Executed a marketing and demand generation strategy including live customer events, partner account mappings and webinars • Operations: Drove a scalable operational model with a partner referral program that included a standard legal agreement and onboarding process Toptal has over 3,500 clients and has been featured on Business Insider, Huffington Post, CNB
  • Optimizely
    Head of Mobile Partnerships
    Optimizely
    Nov 2014 - Jan 2016 (1 year 3 months)
    Responsible for Optimizely's Worldwide Mobile Partnerships Strategy including: • Sales: Drive mobile partner revenue worldwide • Recruitment: Build a best in class partnerships division from scratch with 25 new mobile solution and technology partnerships (Agencies, conversion rate optimization companies, technology partners and alliances, mobile application development companies and consulting firms) • Enablement: Create and execute an internal and external enablement strategy (Delivered 141 trainings) • Marketing: Execute a marketing and demand generation strategy including live customer events, partner account mapping and webinars (Created and hosted 17 marketing events and generated $2.6m in ARR pipeline and 70 opportunities, drove 1
  • Box
    Head of Commercial Channel Partnerships
    Box
    Jan 2014 - Nov 2014 (11 months)
    Head of Commercial Channels inclusive of the following responsibilities: • Manage a team of Channel Development Representatives to drive partner revenue worldwide across North America, Australia and APAC • Responsible for all partner revenue (excluding AT&T) for the Corporate (1-1000) and Majors (1000-5000) customer segment (this includes forecasting) • Build a best in class Mid-Market Channels organization • Create and execute partner recruitment, enablement and demand generation • Help drive the customer sales cycle including deep discovery and qualification, value selling, customized demos and closure • Collaborate with Marketing to drive the creation and utilization of marketing campaigns and demand generation programs to drive partner
  • Box
    Head of Corporate Channel Partnerships
    Box
    Jan 2013 - Dec 2013 (1 year)
    Head of Corporate Channels inclusive of the following responsibilities: • Manage a team of Channel Development Representatives to drive partner revenue worldwide across North America, Australia and APAC • Build a best in class Corporate Channels organization from scratch • Create and execute strategy for channel partner recruitment, enablement and demand generation • Help drive the customer sales cycle including deep discovery and qualification, value selling, customized demos and closure • Collaborate with Marketing to drive the creation and utilization of marketing campaigns and demand generation programs to drive partner revenue • Drive a scalable operational model with distribution (Ingram Micro) Results: • 840% YoY Revenue Growth • Gr
  • vmware
    Partner Business Manager
    vmware
    Jan 2011 - Jan 2013 (2 years 1 month)
    Managed a $44.8M territory of channel business for Southern California covering the State, Local, Education, Commercial, and Enterprise segments with these responsibilities: • Revenue: Responsible for driving VMware License and Service revenue with Channel Partners • Enablement: Market current programs and contracts that provide partners ability to resell VMware products, and adopt VMware Virtual Infrastructure IP • Demand Generation: Responsible for working with partners on account mapping, go to market strategy, and facilitating partnering efforts of VMware Field Sales Results: • Created weekly Top Gun Tuesdays Training and Demand Generation program with an average of 200 partner account managers attending each week for a total of 52 wee
  • Cisco
    Market Manager
    Cisco
    Aug 2008 - Dec 2010 (2 years 5 months)
    • 119% of quota based on a $43M operation • #1 operation nationally in revenue attainment performance • #1 in Cisco Unified Communications 500 sales with 0% financing out of 33 account managers nationally in FY09 • #1 in West region out of 8 people in Cisco UC500 sales in FY09 • #3 nationally in Cisco Unified Communication 500 sales out of 33 account managers in FY09 • Managed a Road Warrior and helped her achieve 102% of her revenue goal • Market Manager of the Quarter (FY10, West) for sharing best practices and creative go to market strategies that impacted revenue in the region • Market Manager of the Quarter (FY09, Nationally) • Market Manager of the Quarter (FY09, West) • 2 National Best Practice Awards (Multi – Many Demand Generation,
  • Cisco
    Channels Development Manager
    Cisco
    Aug 2007 - Aug 2008 (1 year 1 month)
    #1 Nationally in Recruitment of Select Certified Partners • Achieved 218% stretch performance on recruitment goals • Recruited and certified 272 new Cisco Partners for the SMB segment • Awarded Top Channels Development Manager by NCCO Team in Q1 FYO8 • Recognized for best practice (“SelecTV”) at All Hands Channels Meeting • Awarded “Top Channels Development Manager in recruitment” by US Field Channels • Awarded “Key Driver to Select Success” nationally by Inside Channels Management for taking ownership of national recruitment • Awarded best practice for Web 2.0 utilization with business initiatives by West Channels • Led Cisco’s Select Partner go-to-market and development strategy regionally for the West region through individual best pract
  • Cisco
    Associate Sales Representative
    Cisco
    Aug 2006 - Aug 2007 (1 year 1 month)
    • Enrolled in a 1 year intensive Technology and Sales / Business Development Training Program - the training was focused on presentation skills, soft skills, and technical components. I gained certifications such as the CCDA, CSE, Wireless Certification, and the IP Communications Specialization. Achievements during enrollment: • #1 in “Why Cisco?” Presentation Contest, #1 overall in Presentations out of a class of 80 account managers. • Achieved top 3 stack ranking within track, Top 15% • #2 in Tech Evaluation in Q1 FY07 • Organized study groups, 1 on 1 reviews and facilitated team studying events in an interactive manner The Cisco Sales Associate Program is a “Best in Class” graduate recruitment program that develops Sales Account Manage
Education verified_user 0% verified
  • UCLA
    Bachelor, Economics
    UCLA
    Jan 2002 - Dec 2006 (5 years)
  • University of California Los Angeles
    Bachelor, Economics
    University of California Los Angeles
    Jan 2002 - Dec 2006 (5 years)
  • A
    AHS
    Ahs
    Jan 1998 - Dec 2002 (5 years)
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • Pavilion
      Pavilion's 50 Partnership Executives to Watch in 2025
      Pavilion
    Publications verified_user 0% verified
    • A
      The Resume is Dead
      Amazon Kindle Store
      "The Resume is Dead" is the ultimate guide for job hunters on how to land their dream job through use of new media. The book has over 40,000 Kindle downloads and peaked at the #1 position in the Resumes category on Amazon.com.
    • Inc
      These 10 Tips From a CEO Can Take Your Career From Average to Awesome
      Inc
    • Forbes
      The Top 10 Behaviors That Could Launch Your Career
      Forbes
    • B
      10 Behaviors That Could Launch Your Career
      Business Insider
    This is a community-created genome.