Erica West
About
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Head of Marketing
Salt Lake City, Utah, United States
Résumé
Jobs
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Head of MarketingkosmosDec 2025 - Current (11 months)- Director of Product MarketingkosmosJun 2025 - Dec 2025 (7 months)
- Director of Product MarketingIncogniaDec 2024 - Jun 2025 (7 months)
- Senior Product Marketing ManagerIncogniaOct 2023 - Dec 2024 (1 year 3 months)
- Fraud Product Marketing ManagerVisaOct 2021 - Oct 2023 (2 years 1 month)- Led product marketing for Visa Cybersource's suite of market-leading fraud products
- Developed and executed comprehensive go-to-market strategies for product releases
- Created compelling product messaging and positioning to a wide range of audiences such as executives, customers, partners, and analysts
- Conducted customer research and participated in client engagement sessions to understand their business objectives, operational constraints, and specific needs/pain points. Supported sales leadership with approachable sales enablement assets for technical product offerings - Director of MarketingNena CoJul 2020 - Oct 2021 (1 year 4 months)- Assembled an in-house marketing team in addition to managing external agencies.
- Devised and executed full-funnel marketing strategies to increase customer retention and new customer acquisition.
- Conducted customer research, focus groups, and product testing sessions to inform new product development. Collaborated with production teams to implement research-based product updates.
- Managed the full range of marketing and communications, including print and digital advertising, social media, copy and messaging, email and SMS, web design and development, events, public relations, and data reporting.
- Implemented fraud strategies and tools to prevent ecommerce fraud, limit chargebacks, and reduce customer policy abuse - Director of Digital MarketingEKRMar 2020 - Jul 2020 (5 months)- Managed the Digital Marketing team and agency offering
- Responsible for client retention and acquisition
- Assisted with client Gabb Wireless's social ads strategy and implementation - Digital Marketing ManagerEKRSep 2019 - Mar 2020 (7 months)- Led a team of internal specialists and external vendors to fulfill end-to-end marketing campaigns
- Initiated a digital marketing agency pricing structure to increase digital team profitability by 20% - implemented company-wide
- Developed long-term marketing plans and budgets, then executed campaigns and reported results
- Added new products to agency offering (Email, List Management, Programmatic)
- Developed team processes and led marketing trainings across company - Team LeadOozle MediaJan 2019 - Sep 2019 (9 months)As a team lead, I was responsible for project management, quality assurance, and strategic planning for over 20 clients.
- Helped train and mentor interns and newer team members
- Organized client roadmaps into actionable tasks, assigned to team members, and drove projects to completion
- Performed over 20 website, content, and social media audits for clients and created strategic action plans with my findings
- Created conversion-focused content including more than 100 blogs, social media calendars, and pages of website copy - Digital Advertising Account ManagerDisruptive AdvertisingMar 2018 - Jan 2019 (11 months)Managed paid search, social, and display campaigns for over 60 businesses and $75k+ in monthly ad spend
- IMedia and Marketing ConsultantIndi BoutiqueFeb 2018 - Oct 2018 (9 months)Leading content creation, social media, and marketing through a local retailer’s expansion and rebranding process.
Education
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- Bachelor's degree, CommunicationsBrigham Young University
- Master of Business Administration - MBAUtah State UniversityJan 2020 - Jan 2021 (1 year 1 month)