Dakota Shane Nunley

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Director of Content & Authority Strategy

Product.ai

Jan 2026 - Current (8 months)

I lead content strategy focused on building authority in the AI era — combining digital PR, Answer Engine Optimization (AEO), and content engineering to establish how our commerce knowledge gets discovered and cited by both journalists and AI systems. My work centers on building systems from spec to production: I designed and built our data journalism engine, stood up our AEO measurement infrastructure and entity foundation, led our blog rebrand to a journalist-facing PR resource, and architected the research publishing pipeline for our company whitepapers (DOI minting, GitHub distribution, AEO schema canonicalization). I also build AI-native content workflows — including an automated executive content system that handles daily scoring, dra

Director of Content & Authority Strategy

Demand.io

Jan 2026 - Current (8 months)

I lead content strategy focused on building authority in the AI era—working at the intersection of traditional SEO and Answer Engine Optimization (AEO) to establish how our commerce knowledge gets discovered and cited. My work centers on content engineering and context engineering: developing data journalism initiatives, architecting AEO infrastructure that makes our knowledge machine-readable, and crafting executive narratives. I'm building our content team's capabilities in AI-native workflows while leading projects that transform proprietary data into external authority signals through media coverage and strategic positioning.

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Director of Content Strategy

Product.ai

Jan 2026 - Current (8 months)

I lead content strategy focused on building authority in the AI era — combining digital PR, Answer Engine Optimization (AEO), and content engineering to establish how our commerce knowledge gets discovered and cited by both journalists and AI systems. My work centers on building systems from spec to production: I designed and built our data journalism engine, stood up our AEO measurement infrastructure and entity foundation, led our blog rebrand to a journalist-facing PR resource, and architected the research publishing pipeline for our company whitepapers (DOI minting, GitHub distribution, AEO schema canonicalization). I also build AI-native content workflows — including an automated executive content system that handles daily scoring, dra

Senior Content Strategist, AI & Operations

Demand.io

Jul 2025 - Current (1 year 2 months)

I lead content strategy focused on building authority in the AI era—working at the intersection of traditional SEO and Answer Engine Optimization (AEO) to establish how our commerce knowledge gets discovered and cited. My work centers on content engineering and context engineering: developing data journalism initiatives, architecting AEO infrastructure that makes our knowledge machine-readable, and crafting executive narratives. I'm building our content team's capabilities in AI-native workflows while leading projects that transform proprietary data into external authority signals through media coverage and strategic positioning.

Content Strategy Lead, AI & Operations

Demand.io

Jul 2025 - Current (1 year 2 months)

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Content Strategy Lead, AI & Operations

Product.ai

Jul 2025 - Current (1 year 2 months)

Built and led the content studio across video production, editorial strategy, and design. Documented end-to-end production workflows, stood up AI-native editorial processes, and led the blog rebrand to a journalist-facing PR resource that laid the groundwork for the company's data journalism and digital PR programs.

Content Strategy Manager

Udacity

Aug 2023 - Jul 2025 (2 years)

As the Content Strategy Manager at Udacity, I'm responsible for crafting, implementing, and refining the end-to-end content strategy for the B2C GTM – including brand voice & tone, ideal customer avatars, priority channels, brand messaging, and custom GPTs to increase content output using generative AI, along with the editorial calendar and process. I am also responsible for running, managing, and reporting on all social media channels, the company blog, YouTube channel, and B2C webinars. In terms of thought leadership content, I have written and published strategic authorial pieces in the fields of generative AI, artificial intelligence, machine learning, and other cutting-edge technologies. Key Results: - Crafted & implemented the

Senior Copywriter & Content Manager

Greatness Media

Jul 2022 - Aug 2023 (1 year 2 months)

As the first in-house copywriter at Greatness Media, I had the privilege of leading key branding initiatives across the organization – including creating & implementing the company's Brand Voice & Tone Guide, helping craft brand identity for a variety of our products, building out the writing team, and more. I was responsible for the conception, creation, and execution of copy deliverables, including podcast scripts, email newsletters, landing pages, high-ticket sales emails, customer lifecycle email sequences, article editorial, and more. Key Results: - First in-house writer at company; responsible for growing and overseeing the writing team for The School of Greatness with Lewis Howes (top 50 global podcast with 500 mil downloads)

Copywriter & Content Manager

Greatness Media

Jun 2021 - Aug 2023 (2 years 3 months)

As the first in-house copywriter at Greatness Media, I've had the privilege of leading key branding initiatives across the organization – including creating & implementing the company's Brand Voice & Tone Guide, helping craft brand identity for a variety of our products, building out the writing team, and more. I'm responsible for the conception, creation, and execution of copy deliverables, including podcast scripts, email newsletters, landing pages, high-ticket sales emails, customer lifecycle email sequences, article editorial, and more. Show less

Copywriter & Content Manager

Scratch Financial

Dec 2019 - Jun 2021 (1 year 7 months)

As the Content Manager & Copywriter at Scratchpay–the fastest growing financing provider in the veterinary space–I have helped lead key branding and marketing initiatives that helped carve out a space for this disruptive startup in the long-established medical financing industry. I was also responsible for crafting the Brand Voice & Tone Guide, which was circulated and implemented throughout the entire organization. Some noteworthy projects I've worked on here include getting press coverage for Scratchpay in TechCrunch, revamping Scratchpay's branding to facilitate our launch into new verticals (dental, vision, chiropractic care, etc.), creating dozens of strategic email marketing campaigns, web copy, and writing video scripts in ad

Marketing Copywriter

Arcoro ExakTime

Nov 2018 - Dec 2019 (1 year 2 months)

For over 20 years, ExakTime has been the industry leader in employee time and attendance tracking for the construction industry. As the in-house Marketing Copywriter, I managed, maintained and grew ExakTime’s web presence through social media marketing, strategic blog writing, creating the company Resource Center, email marketing, SEO initiatives, ebooks, and PPC ads. Key Results: - Increased ExakTime’s average monthly blog traffic by 57% - Managed all of ExakTime’s social media channels - Improved ExakTime’s average email newsletter open rate by 21% - Ideated, created & monitored ExakTime’s Resource Center - Wrote case studies, pillar content, whitepapers, weekly blogs, and ads for print, social & search Show less

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Columnist

Apr 2017 - Aug 2019 (2 years 5 months)

Inc. Magazine is one of the world’s top business publications. In my column, which had been read by over 2.5 million people around the globe, I covered content marketing topics to help my audience navigate the marketing landscape and take their businesses to new heights. I landed this columnist spot by being one of the top writers on Medium.com and being interviewed on the world's top social media marketing podcast: Social Media Examiner. In addition to Inc.com, I've also published articles in Forbes, Entrepreneur Magazine, PR News, Google’s Startup Grind and many other marquee publications. Column link: https://www.inc.com/author/dakota-shane Show less

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Co-Founder & Copy Chief

Copy Buffs

Jul 2015 - Jul 2019 (4 years 1 month)

Copy Buffs was a content marketing agency specializing in social media marketing, copywriting and ghostwriting I co-founded with my brother. Through our work, we were able to help top startups and brands like Agorapulse, DrChrono, Olive Garden, XTRD and more use the power of content marketing to reach their business goals, whether those are increasing email open rates by 3X or establishing our clients as thought leaders. While at Copy Buffs, I also ghostwrote everything from speeches for internationally-syndicated award shows to columns for Forbes Magazine. Key Results: - Founded and scaled copywriting agency from $0 to $100,000+ revenue, managing team of 11 contractors - Developed content strategies for B2B tech clients including DrChrono,

Dakota Shane Nunley

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