Jeff Allen

Jeff Allen

About

Detail

CEO
Bloomington, Indiana, United States

Timeline


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Job
school
Education

Résumé


Jobs verified_user 0% verified
  • OuterBox
    CEO
    OuterBox
    Jan 2024 - Current (2 years 5 months)
  • Brainlabs
    Chief Operating Officer, North America
    Brainlabs
    Jul 2021 - Jan 2024 (2 years 7 months)
    Oversaw North America operations including finance, product, conferences, M&A integration, agency partner relationships and tech leadership.
  • Brainlabs
    President
    Brainlabs
    Feb 2020 - Jul 2021 (1 year 6 months)
    Continued in role post merger between Hanapin, Brainlabs, and Distilled. Our capabilities include paid search, SEO, programmatic, paid social, shopping, Amazon Ads, conversion rate optimization and tech review & automation. We engage with and shape the industry through the world's most popular PPC blog PPCHero.com, the world's largest PPC only conference Hero Conf, and the world's best SEO conference SearchLove.
  • Hanapin Marketing
    President
    Hanapin Marketing
    Nov 2013 - Feb 2020 (6 years 4 months)
    Hanapin was a Performance Marketing agency that Brainlabs acquired in 2020. Capabilities included paid search, shopping, Amazon Ads, performance display, paid social, conversion rate optimization and tech review & automation. Helped shape the industry through the world's most popular PPC blog PPCHero.com and the world's largest PPC only conference Hero Conf. The Hanapin team grew by 5x under my tenure while winning awards such as: Best Places to Work in Indiana every year from 2013 to 2019 Inc. 5000 list in 2014, 2015, 2016, 2017, 2018, 2019 AdAge Best Places to Work in 2017, 2018, 2019 While maintaining a Net Promoter score of 68.
  • Hanapin Marketing
    Director of Paid Search
    Hanapin Marketing
    Nov 2012 - Nov 2013 (1 year 1 month)
    Managed strategic accounts, including digital strategy and relationships. Trained, developed and managed 15+ person Service team. Aided on sales calls and in business development process. Spoke at industry events, leading contributor to PPCHero, and helped create new service offerings to improve lifetime value of clients. Experience includes eCommerce, lead generation, consumer brands, B2B marketing, B2C marketing, conversion rate optimization, leadership training and development, people management, and process improvement.
  • Hanapin Marketing
    Account Director
    Hanapin Marketing
    Sep 2011 - Nov 2012 (1 year 3 months)
  • C
    Director of Sales & Marketing
    Cerebra
    Jan 2007 - Sep 2011 (4 years 9 months)
  • C
    Director of Marketing
    Cerebra
    Jan 2004 - May 2007 (3 years 5 months)
  • C
    Director of Email Marketing
    Cerebra
    May 2000 - Dec 2004 (4 years 8 months)
Education verified_user 0% verified
  • Harvard Business School Executive Education
    Certificate in Acheiving Breakthrough Service
    Harvard Business School Executive Education
    Jan 2018 - Dec 2018 (1 year)
  • Harvard Business School Executive Education
    Certificate in Leading a Professional Services Firm, Strategy and Management
    Harvard Business School Executive Education
    Jan 2017 - Dec 2017 (1 year)
  • American Public University System
    Master of Business Administration (M.B.A, Emphasis in Marketing
    American Public University System
    Jan 2012 - Dec 2014 (3 years)
  • University of Utah
    B.S, Philosophy
    University of Utah
    Jan 2000 - Dec 2004 (5 years)
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