Anne Uekermann

Head of Field Marketing International

Hightouch

Jan 2025 - Current (1 year 10 months)

Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

Head of EMEA Field Marketing

Amplitude

Jan 2024 - Dec 2024 (1 year)

Senior Field & Strategic Marketing Manager

Amplitude

Dec 2021 - Dec 2023 (2 years 1 month)

Amplitude is a Digital Analytics platform that helps product managers to better understand user behavior to grow and build better products by turning user data into meaningful insights.

Principal Field Marketing Manager

Twilio

Dec 2020 - Dec 2021 (1 year 1 month)

More than 10 million developers around the world are using Twilio to unlock the magic of communications to improve any human experience. Twilio democratizes communications channels like voice, text, chat, and video by virtualizing the world’s telecommunications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

Senior Field Marketing Manager

Twilio

May 2019 - Dec 2020 (1 year 8 months)

Revenue Marketing Manager

Qualtrics

Jun 2018 - Mar 2019 (10 months)

Qualtrics is the world’s leading experience management technology provider, serving over 9,000 enterprises worldwide, including 75% of the Fortune 100. On Nov 11, 2018 SAP SE announced that they will buy Qualtrics for $8b to add to their cloud business growth.

Responsible for marketing planning and campaigns, lead and demand generation, digital marketing, events, PR and content creation, to generate quality leads and pipeline for the DACH Sales Team. I run multiple programs and events while building a great marketing strategy for the region.   
• Development and execution of integrated marketing campaigns 
• Scaling German Digital Marketing activities
• Overall responsibility for German Marketing sourced opportuni

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Digital Partner to a Board Member

Euler Hermes Digital Agency

Feb 2017 - Jun 2017 (5 months)

Partnering with the Board Member in charge of Commercial and Distribution to explore best Customer and User Experience (CX/UX) practices. Weekly sessions, concluded with a Pitch-Presentation at the EH IMM - International Management Meeting for Top 100 Managers of Euler Hermes.

Chef de projets Marketing confirmé / Revenue Marketing

Euler Hermes

Jul 2015 - Mar 2018 (2 years 9 months)

Responsible for development and implementation of marketing and action plans, market trend analysis and customer retention strategies. Coordination role in international division, connecting Group services with regional needs and maintaining relations amongst international Sales network.
• steer new business development
• development of go-to-market strategies for new offers
• Lead generation
• Content marketing through agency steering
• implementation and deployment of marketing automation
• CRM data mining and analysis
• manage customer retention strategic initiatives in line with EHWA commercial strategy
• research and monitor EHWA’s competitive positioning
• analysing key market trends

Senior Manager Marketing Business Development

IDS GmbH Analysis and Reporting Services

May 2014 - Jul 2015 (1 year 3 months)

Responsible for strategy development and implementation regarding markets and products, for corporate design and identity, communication, marketing and public relations. Pre-sales and sales support for Business Development Team.
• Project Management for strategic topics, e.g. conception and conducting of market research and competitive analyses
• Sales and Project Management support during acquisition and implementation stage
• Development, composition and implementation of communication concepts and strategies
• Editorial maintenance and care of professional web presence and intranet pages
• Care of association and networks
• Creation and dispatch of newsletters and mailings
• Controlling and advancement

Senior Professional - Marketing & Internal Services

Kantar TNS

Jan 2011 - Jan 2014 (3 years 1 month)

Central contact person for all questions relating to communications, marketing and events, internal as well as external.
Support to Research Teams from all divisions regarding internal services during the complete project process (strategy, positioning, proposal, project management, reporting)
• Internal Services for Executive Board and Management Board
• performance management in comprehensive projects
• consultancy and support using Best Practices
• project support in change projects by information services, controlling and business services
• designed and developed division specific marketing and commercialization concepts
• conceptualized, organized and implemented international client and internal ev

Projektmanager NJC 2013 (volunteer work)

Marketing Club München eV

Jan 2011 - Jan 2013 (2 years 1 month)

(see www.njc2013.de)
An annual one weekend get-together to further personal skills by attending workshops and receive coaching
• 100 marketing professionals
• Changing locations every time (cities and venues)
• Changing topics and CI for each event
Personal involvement:
• Overall project responsibility, including budget responsibility
• Development of sponsoring concept and acquisition of sponsoring partners
• Development of own brand and CI, development of marketing materials, including scripting and producing a promotional video
• Location scouting and contract negotiations
• Development and impl

Talent Management & Corporate Events

Kantar TNS

Jan 2010 - Jan 2011 (1 year 1 month)

Responsible for developing and executing international corporate events, including TNS’ largest client event as well as Global Leadership conferences and Executive Committee meetings.
Integrating communication instruments in the digital and mobile arena.
Key achievement: reducing event costs by 20%, uncovering synergy effects
• Executive assistant tasks for Chief Talent, Chief Development and Chief Executive Officers
• conducted and coordinated the international Kantar employee commitment study
• structured and coordinated results presentations for management levels
• conceptualized, organized and implemented international client and internal events with
budget responsibility (GBP 400,000)
• coordin

Consultant

Kantar TNS

Jan 2005 - Jan 2010 (5 years 1 month)

Managing CRM, CEM and customer retention projects as well as client relationships. Responsible for coordinating the international TNS Stakeholder Management network, developing marketing materials for the TNS Customer Experience Management solution TRI●M and organizing TNS
largest international client event. Main Liaison for TNS headquarters in London.
Key achievement: Increase of survey program efficiency for client by 20%. Building and cultivating the client relationship as well as expansion of studies’ scope
• consulted on international in-house projects regarding Customer Experience Management, Customer Retention, Corporate Reputation and Internal Service Quality (partly on-site)
• managed client projects Customer R

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Marketing Assistant

EWE AG

Jan 2003 - Jan 2004 (1 year 1 month)

different positions within the company:

- Event Marketing and Sponsoring
- Customer Loyalty Programm
- Complaint Management for B2B clients
- Recruiting

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Marketing Coordinator

ViAGO Ltd New Zealand

Jan 2002 - Jan 2003 (1 year 1 month)

Responsible for strategic conception, planning and implementation of marketing campaigns and events, client relations as well as customer retention projects.
Key achievement: delivering an integrated customer engagement program which lead to stronger retention and resulted in 12% increased sales (up- and cross selling)
• developed and implemented corporate communication
• managed customer acquisition and continuative customer care and support
• managed client and prospect databases
• developed and implemented direct marketing campaigns

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Anne Uekermann

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