Ashley Falsafi

Ashley Falsafi

About

Detail

COO | Scaled Teams From Founder-led to 50+ | $XM Revenue Operations | Six Sigma | Sales + Ops Leader
Arizona, United States

Timeline


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Résumé


Jobs verified_user 0% verified
  • Buildofarm
    Chief Operating Officer
    Buildofarm
    Jun 2025 - Current (1 year 1 month)
    Lead enterprise operations across Sales, Onboarding, Coaching, Compliance, and Customer Support for a high-ticket brokerage and education platform. Scaled the organization from founder-led execution to a multi-layered management structure with defined SOPs, KPI scorecards, and performance management. Implemented end-to-end customer lifecycle workflows to improve service consistency, SLA adherence, and retention. Transitioned workforce from a 1099 contractor model to W-2 employment to strengthen compliance and operational control. Scaled Coaching and Support teams to support sustained enrollment growth and service quality. Partner cross-functionally with Legal, Compliance, Sales, and Product to embed risk controls into operational workf
  • ManifestU
    Sales Director
    ManifestU
    Feb 2024 - Sep 2024 (8 months)
  • N
    Sr. Director of Sales SubTo
    New Reach Education
    May 2022 - Dec 2023 (1 year 8 months)
    Managed opportunity pursuits, tracked client engagements on CRM software, developed innovative sales processes, and trained the sales organization to deliver focused sales presentations and drive sales across the finish line. Reviewed a cascade of sales data to maintain a constant pulse on the program’s selling strength, measure/set sales goals, build forecasts, and analyze the impact of competing programs. Built cross-functional relationships across the company’s C-level hierarchy to lay the groundwork for the planning and execution of new product/program launches and go-to-market strategies. Maintained a communication cadence between numerous teams to surface issues, resolve cross-functional conflicts, and complete best-in-class clien
  • D
    Director of Operations
    Detoxify Brillia
    Jan 2020 - Jan 2021 (1 year 1 month)
    Served as a Director of Operations for 2 companies entitled Detoxify currently supplying detox drinks through B2B and Brillia engaged in B2C E-commerce. Supervised all matters regarding supply chain and fostered supplier relationships to prospect business opportunities and initiate demand planning to ensure proper resource allocation and reduce risks. Collaborated with supplier-broker-Freight Forwarder to assure prompt procurement of product into country. Led all transportation activities by arranging, organizing, and negotiating contracts to obtain competitive pricing and confirm availability of resources at all times. Directed dynamic team through IT consultants in NetSuite and catered to difficulties faced due to improper implementa
  • Ping
    Operational Excellence Manager
    Ping
    Jan 2015 - Jan 2019 (4 years 1 month)
    Spearheaded and oversaw management of operations with a focus on identifying and delivering company-wide process improvements in Supply Chain, Customer Service, Sales, Marketing, and Reverse Logistics. Recognized for detecting performance/process issues, analyzing root causes, and developing creative solutions. Pioneered the Quality Feedback System, the company’s first continuous improvement initiative aimed at capturing customer feedback, utilized to determine defects in products, improve quality, and enhance customer success. Called on by the VP of Sales to reduce outrageous shipping/return costs; developed plan, conducted 4-year analysis, completely overhauled shipping processes, and instituted metrics, resulting in seven-figure savin
  • Ping
    Customer Service Manager
    Ping
    Jan 2012 - Jan 2015 (3 years 1 month)
    Led and oversaw training of 25+ Customer Service representatives and other staff within call center. Routinely created reporting and analytics for Executive Management from variety of departments. Managed departmental budget and staffing issues and explored ways to improve service quality. Evaluated and created annual operating quarterly variance reports for senior management for further correspondence and corroboration. Established leadership training program after identifying need to train employees transitioning into management; program included 40-50 employees (e.g., IT Managers, IT Developers, Quality Staff, and Operations Staff). Achieved 20-second hold times and 95% order accuracy, consistently meeting or exceeding KPIs. Led tea
  • Ping
    Credit Supervisor
    Ping
    Jan 2009 - Jan 2012 (3 years 1 month)
  • Ping
    Credit Rep I & Credit Rep II
    Ping
    Jan 2003 - Jan 2009 (6 years 1 month)
Education verified_user 0% verified
  • Florida International University
    Master of Business Administration - MBA
    Florida International University
    Jan 2019 - Dec 2021 (3 years)
  • Arizona State University
    Bachelor of Arts - BA, Interdisciplinary Studies
    Arizona State University
    Jan 1999 - Dec 2001 (3 years)
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