Jessica Salinas

Co President

New Media Ventures NMV

Jan 2025 - Current (1 year 6 months)

Chief Investment Officer

New Media Ventures NMV

Mar 2022 - Jan 2025 (2 years 11 months)

Founding Partner and VP, Venture Ops & New Media

Stat Zero

May 2019 - Dec 2020 (1 year 8 months)

Stat Zero is a global impact VC fund working to solve the world's greatest challenges through technology and innovation. Stat Zero invests in ventures that are moving the world towards zero: zero poverty, zero disease, zero pollution. Successes:  Defined Stat Zero's Zero Goals: Zero Poverty, Zero Disease, and Zero Pollution using the United Nation's Sustainable Development Goals (SDGs) as a foundation.  Developed Stat Zero's Impact Methodology used to assess venture investments for potential return on impact.  Designed Stat Zero's Venture, R&D and Microfund Investment Process and set up venture operations/mechanisms.  As part of our Zero Poverty segment addressing economic development, co-lead the launch of Stat Zero's Emerging Fu

VP of Investments

New Media Ventures NMV

Jan 2021 - Mar 2022 (1 year 3 months)

Social Impact Lead

Headspace

May 2017 - Oct 2018 (1 year 6 months)

• Developed Headspace's social impact strategy to integrate product into K-12 education programs, nonprofits and other marginalized communities in a measurable, financially sustainable, scalable manner. • Managed Headspace's charitable giving program and day-to-day operations, maximizing impact of donations and increasing engagement. • Cultivated strategic partnerships with key organizations across impact areas, including Teach For America, UNICEF, International Committee of the Red Cross, LAUSD, LRNG, to explore innovative ways to normalize meditation while creating feedback loops to inform product development. • Spearheaded broad cross-functional teams in strategy, product growth, marketing, communications and PR to analyze key impact met

Corporate Partnerships | Headspace for Work

Headspace Inc

May 2017 - Apr 2018 (1 year)

Driving engagement with corporate, nonprofit and research partners to maximize Headspace usage and meditation to build internal demand for Headspace in organizations, while educating key groups on how to meditate. Work cross-functionally to build the end-to-end process of implementation, on-boarding, and long-term engagement. Lead a highly visible effort to drive engagement in emerging workplace wellness, non-profit, school, and sciences businesses, including clients like Google, Seatgeek, Nike and NBA. Spearhead broad cross-functional teams in strategy, product growth, marketing, PR and customer support. Lead the effort to analyze key metrics and develop innovative, strategic engagement tactics. Develop the approach and strategy to integ

Director, Stanford Latino Entrepreneurship Initiative- Education

LBANLatino Business Action Network

Jun 2015 - Sep 2016 (1 year 4 months)

Co-authored “State of US Latino Entrepreneurship”, first comprehensive research report on current state of Latino business owners and challenges Created and executed nationwide digital & print marketing strategy targeting Latino business owners to apply to the Stanford Latino Entrepreneur Leaders Program, resulting in over 250 applications for inaugural cohort and 20% increase for subsequent cohort Organized "State of Latino Entrepreneurship 2015" press event at Stanford University to reveal research findings to over 350 attendees and media outlets Worked with Stanford Graduate School of Business faculty to adapt and create curriculum on scaling a company including leading the production of 10 educational videos and design thinking workshop

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Co-Founder

Ad Astra Athletics LLC

Jan 2015 - Sep 2017 (2 years 9 months)

Founded health business dedicated to improving community through fitness and nutrition and by working closely with local community centers, parks and community leaders Managed a $17,000 starting budget to successfully launch business operations and generate revenue Experimented and innovated strategy to engage leads, target audience and retain customers Oversee finances, legal and daily operations, ensuring that all are in compliance with local and state laws and policies

Director of Marketing and Communications

The Foundation for Hispanic Education

Jul 2014 - Jul 2015 (1 year 1 month)

Worked closely with CEO, CTO , and charter school principals to maintain brand and consistent voice throughout the Foundation’s schools and partnering collaborations Designed, established, aligned goals, and successfully implemented an overall Foundation communications strategy and policy with focused plans for digital, social media, email, and print/mail to engage families, stakeholders, and community members Researched, developed and implemented a 1:1 Student Chromebook Program for Foundation charter high schools

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Office Manager & Operations

Stanford Schools Corporation East Palo Alto Academy

Jun 2012 - Jul 2014 (2 years 2 months)

Oversaw that charter school was compliant with state policy in its daily operations, i.e. attendance, discipline, enrollment & disenrollment, facilities management, credit card reconcilement Implemented attendance process that led to a >90% attendance rate, a passing of California state audit two years in a row, and an increase in federal funding Worked along with Stanford Graduate School of Education staff to implement growth mindset concepts and foster a college-going high school culture Coordinated college workshops for 250+ students and parents; translated workshops and meetings Developed and maintained relationships with community organizations to nurture student college preparation and sustain extracurricular programming Aided in rec

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Research Associate

LeftBrain DGA

Feb 2012 - Jul 2012 (6 months)

Co-founder

Al Cielo Media

Jan 2012 - Jan 2013 (1 year 1 month)

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Ed Lee for Mayor

Mayor

Sep 2011 - Nov 2011 (3 months)

Targeted 10,000 registered voters in District 5, increasing candidate Ed Lee supporters by 7% Contacted and rallied supporters to volunteer with daily phone banks and district mobilizations Strategized merchant walks between 15 local business owners and Mayor's wife

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Intern

Alexander Community Law Center

Jan 2011 - Mar 2011 (3 months)

Researched and collected information from lawyers and social workers on human trafficking cases to be used in blueprinting an effective model for collaboration between these offices and immigration agencies Assisted the Legal Advice Clinic with interviewing 1-2 immigrants on a biweekly basis

Communications Associate

Mural Music Arts Project

Jun 2010 - Nov 2011 (1 year 6 months)

Managed 2 critical MMAP programs- including revising and monitoring program curriculum, evaluations- distributed to over 200 attendees, board of directors, and donors Drafted grant applications to national foundations for over $10,000 in program funds Maintained MMAP blog/website and advertised program events through online portals and social networks

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Coordinator

Students Taking On Poverty

Sep 2007 - Jun 2008 (10 months)

Organized campus-wide awareness events during National Hunger and Homelessness Awareness Week, collaborating with professors, non-profits and students

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Math Instructor

Foundations Education

Jun 2007 - Aug 2011 (4 years 3 months)

Instructed groups of 4-6 elementary school students through personalized lesson plans, advancing them two mathematical levels over the course of 10 sessions Sent parents daily updates of student's progress and kept in communication throughout the quarter

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Intern

Continental Vista Broadcasting Group Inc

Jan 2005 - Dec 2006 (2 years)

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