Gaston Rippa

Head of Performance Marketing, PC Browser

Opera

Jan 2022 - Current (4 years 8 months)

I lead a global team of marketing professionals responsible for Opera’s flagship browser user acquisition and brand media through a wide range of channels, such as display, video, search, programmatic, SEO and influencers.

Performance Marketing Manager, E-Commerce, Europe

Opera

Apr 2021 - Dec 2021 (9 months)

Joined Opera to lead Performance Marketing for Dify, the company’s E‑Commerce & Fintech division in Europe

Growth Marketing Manager, Brazil

TikTok

Feb 2020 - Mar 2021 (1 year 2 months)

I joined the leading short-form video platform as the first Growth marketer in Brazil. - Led integrated growth marketing strategy for TikTok Brazil, achieving DAUs targets. - Coordinated media and partnership initiatives (CSR, music, and content), tripling engagement metrics. - Served as key liaison between the Brazil market and global headquarters in Beijing. - Amplified the global media portfolio, including OEMs, ad networks, direct apps and programmatic.

Regional Growth Marketing Manager, Latin America

Uber

Jun 2017 - Oct 2019 (2 years 5 months)

Inspired by setting the world in motion, I joined Uber as a Regional Marketing Manager for Latin America. - Managed rider and driver acquisition and engagement strategy, supporting expansion to LATAM. - Planned and executed digital campaigns leading to positive brand lift results and incremental ROI. - Implemented custom measurement, A/B testing and automation to improve user acquisition.

Performance Account Manager, Latin America

AdColony

Jul 2016 - Jun 2017 (1 year)

I specialized in mobile advertising, starting with direct video inventory and later focusing on affiliate networks to drive sales growth. - Built and scaled an affiliate network across LATAM, reaching and exceeding revenue targets. - Led in-app advertising campaigns for major global brands.

Account Manager

Yahoo Inc

Aug 2013 - Feb 2016 (2 years 7 months)

After three years in agencies, I joined Yahoo as an Account Manager, my first media company role, where I contributed to its digital transformation into a mobile‑first brand focused on video, native, and programmatic. - Managed and grew Yahoo's customer relationships in collaboration with Sales for new businesses and upselling. - Led full-funnel campaigns for CPG brands and direct response accounts. - Managed display, video, native, and programmatic solutions.

Site Manager, Microsoft Hub Latin America

Wunderman

Jul 2012 - Aug 2013 (1 year 2 months)

I joined Wunderman, WPP’s digital agency, to work at the Microsoft Service Center (MSC) for Latin America. - Managed the Pinpoint Marketplace, delivering training and support to Microsoft partners in LATAM. - Owned the content management for +500 Microsoft websites.

Web content editor for GM Chevrolet, Latin America

Webar Interactive

Feb 2011 - Jul 2012 (1 year 6 months)

Working from the agency side, I oversaw content management for General Motors websites in Latin America. - Coordinated GM Chevrolet website migration across the region. - Managed localization, SEO, and A/B testing for GM sites.

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