A

Anastasia Leng

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Founder & CEO
New York, United States

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work
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Jobs verified_user 0% verified
  • Advertising Research Foundation ARF
    Board of Trustees
    Advertising Research Foundation ARF
    Jan 2026 - Current (10 months)
  • CreativeX
    Founder & CEO
    CreativeX
    Aug 2015 - Current (11 years 3 months)
    Creative is responsible for 49% of sales lift, higher than reach, targeting, brand, or recency combined. CreativeX technology is focused on unlocking that 49% through tools and data applications that multiply the impact of effective creative on your business. Used globally by Heineken, Pepsi, Diageo (whose CEO publicly credits the tools with a 50% reduction to CPM), Nestle (whose CMO attributes CreativeX at their latest investor day to a 66% increase in digital ad effectiveness) and more, CreativeX powers creative decision-making and measurement at scale for the world's most sophisticated brands.
  • Hatchco
    Co-Founder and CEO
    Hatchco
    Aug 2012 - Nov 2017 (5 years 4 months)
    Hatch.co is a curated marketplace featuring unique & original products made by independent designers and professional makers. By focusing on professional makers who design for a living, Hatch is able to attract sellers who shun most of today's open & un-curated marketplaces and customers who value unique products made by designers who care. Named one of TimeOut’s Best New Shopping Sites and one of Time Magazine's Top NY Startups in 2014.
  • Google
    New Business Development Manager, EMEA
    Google
    Aug 2010 - Aug 2012 (2 years 1 month)
    Responsible for new product incubation and exploratory efforts in technology, meta-data licensing, strategic partnerships, special projects, and alternative distribution for existing and new business initiatives in EMEA.

    Entrepreneurship: Led Google's Entrepreneurship outreach in EMEA, including:
    -- deal work for Campus London (www.campuslondon.com)
    -- Sourced and negotiated deal with Gamma Rebels for the launch of the Google-powered accelerator program in Krakow (h
  • Google
    Product Marketing Manager
    Google
    Aug 2007 - Jul 2010 (3 years)
    Head of Publisher Marketing, EMEA (July 2009 - July 2010)

    Display and YouTube Monetization, EMEA (Nov. 2008 - July 2009)

    Social Media Monetization Marketing Lead, US (August 2007 - November 2008)
  • INTERBRAND
    Brand Strategy Consulting
    INTERBRAND
    Jan 2006
    Researched and analyzed market information for consumer trends. Delivered newly focused brand essence, target mapping, mission statement, and positioning to non-profit client
  • MTV Networks
    Affiliate Relations Intern
    MTV Networks
    Jun 2005 - Aug 2005 (3 months)
    Researched and advised on target markets for mtvU’s upcoming show, “Fresh Produce”
  • Prada
    Comparative Marketing Analyst Intern
    Prada
    May 2005 - Jun 2005 (2 months)
    Evaluated core fashion brands (from media plans to positioning in primary fashion magazines) in the field of eyewear and fragrance to prepare for the launch of Prada's first women's fragrance and the expansion of their eyewear line.
  • The Daily Pennsylvanian
    Marketing Manager, Advertising Manager, Executive Board Member
    The Daily Pennsylvanian
    Sep 2003 - Dec 2005 (2 years 4 months)
    - Managed staff of 15 as Advertising Manager and 5 as Marketing Manager
    - As Advertising Manager, increased sale of local inches by 5%, the first sales increase in 3 years.
Education verified_user 0% verified
  • University of Pennsylvania
    BA, Triple Major in Psychology, Sociology, and French
    University of Pennsylvania
Awards verified_user 0% verified
  • I
    NYC Venture Fellow
    Issued by NYCEDC and Y
    NYC Venture Fellows is a world-class, year-long fellowship program designed to help high-potential entrepreneurs scale their ventures in New York City. Established by the New York City Economic Development Corporation and in partnership with 92nd Street Y. Past venture fellow companies include Songza, Hinge, MakerBot, Etsy, Codecademy, warby parker, rent the runway, Paperless post, learnvest, foursquare, and second market.
  • I
    Picasso Labs Named Top 50 Marketing Technology Startup by Unilever Foundry
    Issued by Unilever Foundry and Lions Innovations
    Picasso Labs is honored to be selected as one of the top 50 marketing technology startups by the Unilever Foundry and Lions Innovations at this year’s Foundry 50 in Cannes. The Foundry 50, a collaboration between Unilever Foundry and Lions Innovation, is a search for 50 of the top innovative and disruptive marketing technology startups; Picasso Labs was selected for the Data, Insights & Personalization category.
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