Caroline Prettyman

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Fractional RevOps & HubSpot Strategy Consultant

Jan 2026 - Current (10 months)

- Provide HubSpot RevOps and CRM consulting, optimizing full-funnel operations across Marketing, Sales, and Customer Success. - Design, architect, and manage HubSpot CRM architectures that improve data integrity, funnel visibility, and revenue performance. - Establish HubSpot CRM governance standards, including data taxonomy, lifecycle stages, scoring, and cross-team alignment. - Audit and improve HubSpot CRM data quality, managing deduplication, hygiene, enrichment, and segmentation strategies. - Configure and optimize HubSpot Marketing and Sales Hubs, enabling scalable GTM execution and sales efficiency. - Lead HubSpot CRM migrations, onboarding, and integration projects, aligning tools to a central, unified revenue data flow. - Build end

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RevOps Account Strategist

May 2025 - Dec 2025 (8 months)

- Identified and resolved client process inefficiencies to improve revenue and client engagement utilizing HubSpot. - Monitored key metrics, identify opportunities for improvement, and provided data-driven HubSpot strategy recommendations. - Developed HubSpot project sprint plans, managed resources, and communicated progress with stakeholders to ensure alignment with project budgets. - Collaborated with internal teams to refine and optimize Rev Ops processes for efficiency. - Leveraged HubSpot software (CRM, Marketing, Sales, Service, and Ops Hubs) to optimize workflows, data, and integrations. - Led client HubSpot engagements, acting as an advisor on RevOps best practices and implementation. - Ensured HubSpot Rev Ops projects remain within

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HubSpot Admin

Nov 2022 - Current (4 years)

- HubSpot Super Admin Community -> https://community.hubspot.com/t5/HubSpot-Admins-HUG/gh-p/hubspot-admins - HubSpot Super Admin LinkedIn Group -> https://www.linkedin.com/groups/12712559/ - HubSpot Super Admin Education/Recordings -> https://www.youtube.com/@hubspotadminhug - Upcoming HubSpot Super Admin HUGs/Events ->

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Senior Manager of HubSpot Strategy

Aug 2022 - May 2025 (2 years 10 months)

- Managed the agency's HubSpot Department with biweekly individual syncs and monthly department meetings. - Advised clients on the best strategies to hit their marketing, sales, and revenue goals in HubSpot. - Architected data migration plans from outside systems into HubSpot’s CRM for data to be leveraged effectively for marketing, sales, and service teams throughout an organization. - Built client HubSpot CRMs to create custom, efficient, and easy to understand CRM experiences for users. - Trained clients and their teams on their data architecture, HubSpot CRM, as well as the full suite of HubSpot Marketing, Sales, and Service Hubs. - Acted as the main point of contact for clients undergoing HubSpot Onboarding. - Developed and continually

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Founder

Dec 2021 - Current (4 years 11 months)

Count of PJs Raised + Donated to Children’s Hospital of Richmond at VCU: - Year 4 Jammie Drive: 1,052 sets of jammies - Year 3 Jammie Drive: 941 sets of jammies - Year 2 Jammie Drive: 484 sets of jammies - Year 1 Jammie Drive: 228 sets of jammies

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Senior Digital Account Strategist

Nov 2021 - May 2022 (7 months)

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Mother of 2

Feb 2021 - Current (5 years 9 months)

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Digital Account Strategist

Oct 2019 - Oct 2021 (2 years 1 month)

- Agency point of contact on client accounts, including handling communication between agency resources and the client. - Led the agency and/or HubSpot onboarding process for new clients. - Built digital marketing plans, including written documentation (marketing roadmap including web content, optimization, social media, email and more) and presentations. - Developed and maintained relationships with clients including the main point of contact and other executives and employees within the company. - Ran all client meetings including formal presentations and regular status updates - Managed client projects to ensure work was routed properly among agency resources and delivered to the client correctly, on-time, and on-budget. - Conducted repo

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Mother

Jun 2018 - Current (8 years 5 months)

- Caretaker: Flexible in every way, caring, and able to instill discipline while remaining compassionate and patient. - Counselor: Good listening skills with an emphasis on processing feelings and managing heightened emotions. - Negotiator/Referee: Excellent negotiating skills and the ability to intervene (when necessary) to divert issues, instill empathy, and find common ground. - Teacher: Able to help with multiple projects, deliver explanations for numerous questions, and provide ideas for new activities to nurture growth and development. - Inventory Expert: Possess excellent organizational skills to think ahead for household needs and stock the house accordingly. - Cook: Knowledge of infant and child nutrition and plan meals for picky e

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Digital Marketing Strategist

Jul 2017 - Oct 2019 (2 years 4 months)

- Managed social media content for LinkedIn, Facebook, Twitter, and Instagram - Collaborated with Videographer on optimizing performance on YouTube - Advised on digital opportunities for campaign engagements across channels including: SEO, PPC, display, video, and social media (organic and paid) - Built, managed, and optimized Facebook Ads, LinkedIn Advertising, and Google Ads campaigns - Planned and provided strategic recommendations to team members on social media best practices, content strategy, and volunteer communication in Salesforce for Public Relations initiatives - Led project management efforts for UNOS web projects - Drove SEO strategy, identified opportunities, and wrote meta for UNOS websites - Wrote copy and edited content in

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Account Manager/Digital Analyst

May 2015 - Jul 2017 (2 years 3 months)

- Served as primary client contact and was responsible for fostering daily client relationships - Created and built client marketing dashboards to track campaign KPIs and ROI - Analyzed client campaign digital dashboard metrics and presented monthly reports - Planned and analyzed client digital campaigns across various channels from SEO, PPC, display, Facebook advertising, and marketing automation - Advised and collaborated with team on digital content strategy across clients - Captured, evaluated, and distributed client production requests for the internal team - Led ad campaign production across traditional and digital tactics - Coordinated, scheduled and managed production for client website builds as well as still photography shoots - A

Digital Account Manager

NetSearch Digital Marketing

Feb 2015 - Apr 2015 (3 months)

- Primary client contact for all questions, reporting, and monitoring of account information - Assigned web design, PPC, and SEO project tasks ensuring campaigns are completed within a predetermined budget and timeframe while exceeding client expectations - Scheduled and led weekly, monthly, or quarterly client campaign review meetings - Responsible for troubleshooting and overseeing project strategy for over 60 monthly Web, SEO, and PPC campaigns

SEO / Digital Marketing Specialist

NetSearch Digital Marketing

Mar 2014 - Feb 2015 (1 year)

- Monitored an average of 25 SEO and online marketing campaigns success by evaluating website rankings, back-links, and traffic acquisition - Performed regular analysis to identify both onsite and offsite weaknesses or opportunities based on search and competition to help improve client’s organic results - Assisted content strategy through writing blog posts as well as building and updating websites to increase traffic for relevant and high-conversion targeted search phrases - Created and verified local business directory listings across Google, Bing, and Yahoo search engines

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Social Media Marketing Intern

Jan 2014 - Mar 2014 (3 months)

- Managed social media presence on Twitter, Facebook, and company blog forums - Increased Facebook reach by 861% and engagement rose by 325% - Created prospect client Excel spreadsheets and company fact sheets using InDesign

Sponsor Care Representative

ChildFund International

Sep 2013 - Dec 2013 (4 months)

- Responded to donor correspondence and inquiries over the phone and through mailings - Maintained database information to ensure accuracy of client and child records - Processed sponsor incoming and outgoing electronic and written mail

Caroline Prettyman

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Caroline Prettyman

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