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Paid Media Specialist

inBeat Agency

May 2024 - Current (2 years 3 months)

- Managed 6-figure monthly ad budgets across Google, Meta, and TikTok for eCommerce and SaaS clients, improving ROAS and reducing CPA by leveraging platform-specific strategies. - Partnered with creative and data teams to test UGC, whitelisted influencer content, and static creatives, identifying key drivers of engagement and conversion. - Successfully reduced CPAs by 40% for clients in the beauty and wellness tech industry
Paid Media Specialist

Dalstrong Inc.

Oct 2021 - Dec 2023 (2 years 3 months)

- Directed full-funnel paid media campaigns across Google, Meta, and TikTok targeting multiple international markets (US, CA, UK, AU, DE). - Managed Amazon Ads for 200+ SKUs, improving visibility and conversion through category-specific Sponsored Product and Brand strategies. - Collaborated with creative teams to produce performance-driven static and video assets, increasing engagement and maintaining a 4+ ROAS across Meta campaigns.
Paid Media Manager

Top Growth Marketing

Oct 2020 - Jan 2022 (1 year 4 months)

- Directed paid media efforts across Google, Microsoft, and Meta Ads, focusing on full-funnel strategies - Partnered with SaaS and fashion clients to achieve measurable ROI
SEM Manager

Havas Media Group

Sep 2019 - Oct 2020 (1 year 2 months)

- Developed and managed comprehensive Google Ads strategies for global brands - Executed multi-objective campaigns, including brand awareness and purchase-driving initiatives, with a focus on measurable outcomes.

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