Eliott Grunenwald

Head of Sales Europe

EMCD

Jun 2025 - Current (1 year 4 months)

• Ownership of the full European GTM strategy for Earn products, from market segmentation to commercial execution across key EU markets
• Growth of TVL through the development of strategic BtoB partnerships with ecosystem players, key accounts and institutional clients
• Built the European sales infrastructure from zero: processes, playbook, deal qualification framework and CRM workflows
• Recruited and structured the European sales team, fostering a high-performance, metrics-driven culture
• Close coordination with legal and compliance teams to deploy Earn products in line with European regulatory requirements

Chief Operating Officer

Coinhouse

Jul 2024 - Jun 2025 (1 year)

• Built and led a cross-functional team of 20 across Sales, Account Management, and Customer Success
• Steering and full management of the team’s P&L, ensuring performance and
profitability
• Development and management of high-value and institutional clients (€150M
AUM)
• Establishment of strategic partnerships within the Web3 ecosystem, driving
innovation and growth
• Planning and scaling teams and processes to ensure success during bull market
and beyond
• Close collaboration with legal and compliance teams for the implementation of
the MICA agreement
• Representing the company at national events to enhance visibility and
positioning

General Manager

Le Pot Commun

Jul 2021 - Jun 2024 (3 years)

• Drove a full pivot from B2C to B2B, refocusing the commercial model on enterprise partnerships to achieve profitability and streamline operations
• Led a 25-person team, with a focus on individual and collective performance optimization
• Owned and managed the full P&L, ensuring sustainable growth and financial stability
• Coordinated Le Pot Commun's merger with four BPCE Group entities to establish Bimpli, later acquired by Swile (French unicorn)
• Managed regulatory crisis including proactive handling of audits by CNIL and ACPR

Co-Founder

Side payment

Aug 2020 - Jul 2021 (1 year)

Fintech dedicated to group payment
• Development of an innovative payment solution simplifying group purchases
• Deployment of the solution on the French market

Head of Sales

Le Pot Commun

Jun 2017 - Jul 2020 (3 years 2 months)

• Developed all the company’s BtoB offers including tailor-made crowfunding platforms (+50 platforms for leading companies in their domain such as Relais & Châteaux, SNCF Connect, Decathlon) > +€40M volume generated
• Onboarded, trained and managed Sales and Account management teams

Sales Manager

Le Pot Commun

Jun 2015 - May 2017 (2 years)

• Built and scaled a 150 partner B2B network from zero, enabling consumers to spend their pot (B2B2C), growing from €0 to €30M in volume and €1.4M in annual turnover
• Managed strategic accounts and complex projects (Air France, Galeries Lafayette, Printemps)

Eliott Grunenwald

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Eliott Grunenwald

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