Sherif Kassatly
About
Detail
VP of Product Management
Austin, Texas, United States
Résumé
Jobs
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VP of Product ManagementPersonioJan 2023 - Oct 2025 (2 years 10 months)Supported teams across Applications (Recruiting, Performance & Development, etc), Analytics, Automation, Growth, Core Experiences and AI- Director of Product ManagementMetaJan 2016 - Jun 2022 (6 years 6 months)Founding PM of Facebook Watch, the app's video destination launched in 2017 and grown to 1.25 Billion active users:
• Led strategy and execution across all aspects of the product including discovery, consumption, social
experiences, growth, and ML/AI recommendation systems, on mobile, web and TV
• Supported critical cross-functional initiatives across Live, Music Videos, content creation and
publishing, quality and integrity, monetization and publisher incentives
• Developed UX/UI patterns that became more broadly adopted across the Facebook app
• Drove double-digit % growth half over half for 5+ years leveraging data analytics and user research
• Incubated and grew 5+ teams to 15+ engineers each
• In - Engagement ManagerMcKinsey CompanyAug 2010 - Jul 2013 (3 years)• Developed a software application for a regional government to evaluate and prioritize their $200
billion infrastructure investment pipeline
• Conducted an operations diagnostic for a leading aluminum smelter in the Middle East and identified
$150 million worth of opportunities for value creation
• Conducted needs-based segmentation of youth in GCC country to identify key levers for technology-
based interventions addressing education and employment
• Supported a government in transforming their education system leading to +2 million kids in school
Education
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- International CollegeInternational College
- Master of Business Administration (M.B.AStanford University Graduate School of BusinessJan 2013 - Jan 2015 (2 years 1 month)
- Master’s Degree, Mechanical EngineeringMassachusetts Institute of TechnologyJan 2008 - Jan 2010 (2 years 1 month)Thesis: The lithium-ion battery industry for electric vehicles
- Bachelor’s Degree, Mechanical EngineeringAmerican University of BeirutJan 2004 - Jan 2008 (4 years 1 month)
Projects (professional or personal)
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- DDarma: Sit smart for a healthy body and mindSuccessfully raised $225,574 from 1,233 backers on Kickstarter, 500%+ its funding goal.
Awards
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- IDean's Award for Creative AchievementIssued by American University of BeirutGiven to undergraduate students who have demonstrated creativity in their approach to academic work as applied to projects, problem solving, laboratory and shop work
- IDistinguished Graduate AwardIssued by American University of BeirutGiven to the graduating senior student who demonstrates high academic achievement, outstanding character and contribution to their Department.