D
Denis Mescheryakov
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Chief Commercial Officer
Russia
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Chief Commercial OfficerVALDApr 2022 - Current (4 years 7 months)Head of Product Department / de‑facto CCO
Scope: 5 teams / 18 FTE, 98 % imports, 1 000 SKU finished goods & 14 000 SKU spare parts, > 1 500 TEU p.a., > 30 000 m² DCs.
Key achievements:
Re‑designed dealer policy → +2 p.p. front margin, channel expansion.
First price recalibration since 2022: +3‑7 % ASP → +₽300 m net profit in Q1‑2025.
100 % suppliers moved to 120‑day after B/L terms → > ₽2.5 bn working‑capital release.
Launched joint category projects with Leroy Merlin & VseInstrumenty: +15 % shelf share, pilot PL lines.
YoY LFL revenue +35 % (2022→24), profit +23 %; market share from #5 to #2 in 2023.
FOB cost savings −11 % (> US$10 m) via consolid- SDeputy CEO, OperationsSTANDARD PLASTIC GROUP Plastic goods manufacturer BelgorodApr 2021 - Apr 2022 (1 year 1 month)Turned company from loss to positive EBITDA within 9 months through costed‑BOM introduction & new price list.
Signed “formula” raw‑material contract with SIBUR (‑5 % below market, 20‑day credit vs 100 % pre‑pay).
LFL revenue +50 %; trimmed SKU & exited unprofitable lines.
Implemented full P&L & cash‑flow reporting, 1С ERP production scheduling, and new org‑chart (6 depts). - GHead of Category Management DepartmentGarageToolsFeb 2019 - Apr 2020 (1 year 3 months)LFL revenue +33 %, gross profit +37 % (2018→2019).
Halved stock‑outs via SKU demand forecasting & auto‑PO in 1С; expanded PL pneumatic & torque range (+₽300 m sales).
On‑boarded Milwaukee brand → ₽50 m in year 1; increased company‑wide markup by 2 p.p. - LHead of supply chainLLC OnyxJan 2015 - Oct 2018 (3 years 10 months)Doubled company turnover in 4 years; inventory turns improved 5 → 3 months, dead stock −50 %.
Secured 30‑day credits on 70 % of imports (vs 100 % pre‑pay); opened Ekaterinburg branch (+10 % revenue).