Anum Hussain

Head of Content

Ashby

Jul 2023 - Current (3 years 2 months)

Head of Content Marketing

Reforge

Dec 2021 - Apr 2023 (1 year 5 months)

• Built and managed company's first content marketing team, including managing all hiring and onboarding to develop high performing team tackling four core personas/audiences: Marketing, Product, Growth, and Engineering. • Chief editor for all public facing company content, averaging 20,000 words weekly, across blogs, website, social media, partner channels, and more. • Served as interim marketing leader during CMO's parental leave, partnering directly with the CEO to transition the team to an all new company directive and new marketing team structure. • Responsible for company-level goal around audience growth, including briefing full executive team weekly, identifying areas of opportunities, and delivering status reports. Identified a le

Co-Founder & CEO

Below The Fold

Sep 2017 - Dec 2022 (5 years 4 months)

• Founded and led business through two rounds of fundraising, multiple pitch competitions (including SXSW), and startup accelerators. • Set vision, ran customer interviews to develop personas, managed company board and advisors, and built 5-person team in Burbank, CA. • Launched our first product, a Google Chrome extension using machine learning and natural language processing to improve consumer news experiences with contextual history on any mainstream topic. • Ran weekly newsletter uncovering hidden stories lost in current front page algorithms from branding, email distribution, editorial strategy, and advertising partners. Grew list to over 25,000 weekly readers with reader NPS of 90. • Chief editor for weekly news newsletter and startu

Venture Fellow

Rough Draft Ventures

Sep 2017 - Jun 2018 (10 months)

Rough Draft Ventures is an arm of General Catalyst that backs founders at the university level. During my time representing MIT Sloan, I started the annual MIT FoundHers Retreat, a weekend-long program where FoundHers would bond over shared struggles and help one another grow while learning from entrepreneurs and leaders in the space. Lead Investor: • Biobot Analytics • Waypoint Labs • OZÉ

MBA Intern, Sales Operations

Snap Inc

Jun 2017 - Aug 2017 (3 months)

👻 First dedicated associate for newly formed Inside Sales team targeting SMB market 👻 Worked cross-functionality with sales & marketing leadership to map lead-to-customer workflow 👻 Analyzed data vendors to score and qualify leads (inbound & outbound) 👻 Built custom reports / lists directly for company's Chief Strategy Officer 👻 Evaluated tools and software to increase sales team productivity

Content Consultant & Advisor

Selfemployed

Jul 2016 - Sep 2021 (5 years 3 months)

Experienced freelance content marketer specializing in early stage startups through SMBs. Past clients include OneScreen, SquadLocker, Owl Labs, Wonderment, Open Sponsorship, Appcues, DeepCrawl, Vendr, Thanx, and more.

Senior Growth Marketing Manager

HubSpot

Aug 2015 - Jun 2016 (11 months)

• Responsible for hiring, training, and managing four marketers. Built model for how employees earn promotions with corresponding job titles and role descriptions. • Scaled new content marketing playbook that grew website traffic from 0 to 240,000 monthly visits and 300,000 email subscribers. • Spearheaded three-week content analysis that led to development of new SEO content strategy, creating webpages that rank in top 5 of Google SERP and generate thousands of views monthly. • Invited to speak to content and marketing conferences around the world, teaching these developed playbooks to thousands. Samples available at www.anumhussain.com/speaking Outside core job responsibilities, I was selected as HubSpot's first diversity lead, helping b

Growth Marketer, Content

HubSpot

Nov 2013 - Aug 2015 (1 year 10 months)

• Joined as first marketer for new division seen as startup within the company, now known as HubSpot's Sales and CRM offerings. • Launched website, blog, and social properties for new product from scratch. • Developed copy for early iterations of product onboarding, retention, and virality efforts for the new products our division was building. • Built new, risky content playbook that contributed over $50,000 in net new revenue within months, showing viability as a long-term model for the company. • Played key role in this startup division's growth from zero to $1 million in annual recurring revenue — a leading metric in company financials for becoming publicly traded ($HUBS).

Marketing Instructor

Isenberg School of Management UMass Amherst

Sep 2013 - May 2015 (1 year 9 months)

Teach module on inbound marketing at the UMass Amherst Isenberg School of Management. Previously guest lectured at: • StartUp Institute, Technical Marketing Curriculum • Northeastern College of Business, MBA Program • George Washington University, School of Business

Content Writer, Editor, and Strategist

HubSpot

Sep 2011 - Nov 2013 (2 years 3 months)

• Strategized, invented, and executed on content campaigns that generated 50,000+ leads for our sales team every month. • Managed and grew social media channels to hundreds of thousands of followers, then converting that audience into content leads for sales team. using them primarily as a lead generation source. • Wrote blog content weekly for an audience over 1M email subscribers, ultimately penning the #1 most read article on the site. • Launched a series of top-of-the-funnel content offers on stock photos that collectively generated over 350,000 views and over 150,000 leads generated - compared to average of ~8,000 views and ~2,000 leads. • Broke company record by launching a content-based campaign that attracted nearly 1,800 product qu

Metro Desk Correspondent

The Boston Globe

Oct 2010 - Sep 2011 (1 year)

• Reported on local breaking news and events for the Metro section • Directed calls from Globe constituents Examples of my work can be read here: http://bit.ly/uRTNFj

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