Luminal Park
Jan 2014 - Dec 2014 (1 year)
Aimed to increasing revenue, conversion rate and overall customer experience of their e-commerce, Luminal Park has worked with GNV&Partners for user experience design and frontend development. Luminal Park in-house team was tasked to develop the e-commerce software and taking care of the marketing, copywriting, photography and customer care activities.
My role in the project was to help defining a shared vision (strategy, goals, KPIs, scope, users, needs, constraints, risks and milestones) and then to define the visual digital identity of Luminal Park, supervising the logo creation process and designing the visual language (typography, color scheme, user interface elements, grid system, icons, etc.).
In the following month