Lillian Li

Campaign Manager

MediaGo Ad Platform

Aug 2025 - Current (1 year 1 month)

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Data Science Vice President

PsycheBeacon

Jul 2024 - Current (2 years 2 months)

• Co-founded PsycheBeacon, driving the vision, business strategy, and go-to-market execution for AI-powered mental health solutions, with a data-centric foundation. • Led cross-platform sentiment analysis and hashtag performance tracking using Python NLP; identified emerging behavioral trends and ran A/B tests, boosting engagement by 32%. • Built SQL-based ETL pipelines to consolidate data on market positioning, slogans, logos, and branding from 50+ competitors, reducing analysis time by 83% and sharpening branding strategy. • Designed and presented impactful data visualizations with Tableau and Excel; leveraged advanced PowerPoint features to enhance clarity and delivery, contributing to an 80% improvement in presentation effectiveness and

Business Intelligence Consultant

Simon Vision Consulting

Jan 2024 - May 2024 (5 months)

• Conducted market and competitor analysis using SQL & R. Identified multiple new GTM opportunities, led to over 30% growth. • Spearheaded an impactful project supporting female entrepreneur businesses, compiled and analyzed demographic interview data that informed the development of a new marketing product, resulting in a 31% increase in customer engagement and a 21% rise in sales within the first quarter of implementation. • Analyzed and synthesized proprietary and third-party data from the survey results, identifying emerging trends in consumer preferences towards branding agencies. Presented findings that led to a 16% increase in client acquisition by tailoring product packages to match market demands effectively. Show less

Market Analyst

Intellipro

Jul 2022 - Apr 2023 (10 months)

• Analyzed customer responses from promotional emails and Facebook Ads, optimizing audience targeting for meta-advertising options, resulting in a 15% increase in click-through rates. • Compiled global engineer payroll data using Excel, aiding international recruitment planning and contributing to a 10% improvement in recruitment efficiency. • Conducted 15 market research studies, providing actionable recommendations that led to a 20% increase in client satisfaction.

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Internet Marketing Assistant

Jan 2022 - Mar 2022 (3 months)

• Established and managed a TikTok account, creating and posting promotional videos that amassed 460 clicks, boosting company presence by 300%. • Directed a 90-second video promoting onsite advertising, contributing to a 25% increase in foot traffic and attracting new customers.

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Investment Advisor Assistant

Jun 2021 - Sep 2021 (4 months)

• Utilized R for modeling to summarize fund product information, providing investors with references and enhancing decision-making efficiency by 12%. • Leveraged data visualization techniques in SQL and Excel to conduct a clean energy industry analysis, contributing to strategic decisions that yielded a 15% increase in investment returns.

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