Fabrizio Pierri
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🌟Deep AI-Driven Cookieless Strategies for a Bright Digital Future 🌟
United Kingdom
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Account Executive, Growth - EMEATriple WhaleJul 2026 - Current (4 months)Helping e-commerce and DTC brands across EMEA gain clearer visibility across attribution, paid media performance, ROAS, MER, CAC, LTV and contribution margin. Triple Whale brings trusted measurement, ecommerce data and AI-powered insights together in one platform, helping brands understand what is working, what is not, and where to scale next. Focused on supporting Shopify and ecommerce brands with attribution, performance visibility, customer journey data, paid media intelligence and growth decision-making.- CFractional GTM Partner / Commercial LeadCalon AI SolutionsFeb 2026 - Jul 2026 (6 months)Supporting Calon AI Solutions as a fractional GTM and commercial partner. Calon AI Solutions helps founder-led service businesses replace manual operational bottlenecks with practical systems, AI and automation. The business works with companies where leads, quotes, jobs, scheduling, reporting, onboarding and admin are still being managed across inboxes, spreadsheets, WhatsApp, phone calls and disconnected tools. My role covers the commercial side of the business, including positioning, ICP strategy, offer design, outbound, discovery, proposal structure, partnerships, client conversations and growth. Focus areas include:
• Trades and contractors
• Security and FM
• Field service businesses
• Operationally heavy founder-l - EAccount Executive / GTM LeadEscendantSep 2025 - May 2026 (9 months)Joined at an early commercial stage to support enterprise sales and GTM execution Built outbound pipeline and commercial infrastructure Progressed early enterprise opportunities with founders, product, and engineering
- Account ExecutiveQueryClickJan 2024 - Sep 2025 (1 year 9 months)Worked within QueryClick’s performance marketing environment, supporting new business conversations across digital and technology-focused accounts. Key contributions Generated new business opportunities through targeted outbound prospecting and account development Built messaging frameworks for outreach campaigns across relevant buyer groups Worked across digital, eCommerce, and wider marketing-led commercial conversations Supported pipeline progression through structured qualification and commercial discovery Developed stronger understanding of how brands evaluate growth, ROI, attribution, and performance marketing strategy Built broader category grounding across MarTech, AdTech, analytics, and GTM-related sales conversations
- Account ExecutiveCorvidaeJan 2024 - Sep 2025 (1 year 9 months)Corvidae is an AI-driven, cookieless attribution platform that helps brands improve marketing measurement, understand true performance, and make better spend decisions across the customer journey. The platform is used across eCommerce, digital marketing, paid media, retail, travel, and financial services use cases. Owned full-cycle new business sales across mid-market and enterprise accounts in the UK, EU, and US. Key contributions Built pipeline through outbound prospecting and targeted account development Managed deals from first conversation through to negotiation and close Sold into eCommerce, digital, marketing, Product, Data, IT, and Procurement stakeholders where relevant Ran structured discovery around customer challenges, measureme
- Senior SDRQueryClickAug 2023 - Jun 2024 (11 months)Worked across outbound prospecting and pipeline generation in a performance marketing and digital growth environment. Key contributions Generated new business opportunities through targeted prospecting and outreach Built messaging frameworks for outbound campaigns Developed ICP targeting strategies across digital and technology-focused accounts Worked closely with account executives on opportunity progression Strengthened understanding of eCommerce, digital, and marketing buyer challenges Built commercial grounding in demand generation, attribution, analytics, and performance-led GTM
- Senior Sales Development RepresentativeCorvidaeAug 2023 - Jun 2024 (11 months)Generated enterprise pipeline across UK and international markets through outbound prospecting. Key contributions Opened opportunities across target accounts through cold outreach and qualification Built messaging frameworks adopted across the team Achieved 200% of quota in early quarters Promoted into the Account Executive role based on performance Worked closely with account executives to progress and convert opportunities Built commercial understanding of attribution, performance marketing, measurement, and ROI-led digital buying conversations
- Business Development ExecutiveHybridOct 2022 - Aug 2023 (11 months)Consistently exceeded pipeline targets through outbound prospecting and new business development Closed the biggest technology deal in company history with Zoom Worked across multiple technology brands and campaigns Sold consultatively into eCommerce, digital, marketing, and wider commercial stakeholders Built strong grounding in demand generation and commercial GTM
- Sales Development ManagerHybridDec 2021 - Aug 2023 (1 year 9 months)Built and led the SDR function from scratch within a technology media and demand generation environment Put outbound processes in place across the business Led a high-performing global SDR team Delivered record outbound pipeline generation Strengthened commercial understanding of demand generation, GTM execution, and technology positioning across multiple categories
- Sales Development RepresentativeHybridFeb 2021 - Dec 2021 (11 months)Responsible for outbound prospecting and pipeline generation across global technology and SaaS clients. Focused on identifying qualified opportunities through targeted outreach and structured prospecting. Key Achievements Top global outbound performer for pipeline and revenue contribution Generated qualified opportunities through cold calling and targeted outreach Built strong understanding of ICP targeting and prospect qualification Opened new conversations with senior decision-makers Contributed to the company’s most successful outbound campaign
- PFinancial SalesPhilips Capital, Inc.Jan 2020 - Dec 2020 (1 year)
- Sales ExecutiveMicrosoftJan 2019 - Dec 2019 (1 year)