Jamal Robinson

Digital Demand Generation Manager

Aria Systems

May 2026 - Current (6 months)

Head of Marketing

Ittybit

May 2025 - Mar 2026 (11 months)

Early-stage devtools SaaS startup building video processing infrastructure for developers. Joined as the first and only marketer, with full ownership across growth, acquisition, positioning, and analytics.
• Built the first paid search acquisition engine, driving +430% growth in verified product signups at £25.38 cost per signup
• Designed and implemented a lead intelligence and attribution workflow using PostHog and WorkOS with AI-assisted enrichment and public API data, surfacing person and account-level intent from signups for the first time
• Led GTM positioning for developer audiences across video streaming, captioning, and processing use cases; defined core narratives and competitive positioning
• Led the Product H

Marketing Consultant

Janea Systems

Feb 2023 - Oct 2024 (1 year 9 months)

Engineering consultancy specialising in complex, low-level software projects for enterprise clients. Hired to modernise positioning, surface a decade of undocumented work as credible proof points, and build the company's public presence from the ground up.
• Ran 35+ project interviews across the engineering team, converting undocumented client work into case studies, website content, and sales collateral
• Led brand and value proposition workshops using Golden Circle and Strategyzer frameworks; output fed a full rebrand including updated visual identity, tone of voice, and positioning
• Led a full website rebuild covering new information architecture and content, built on an open-source headless CMS (Strapi) that enabled sale

Marketing Consultant

Memurai

Feb 2023 - Oct 2024 (1 year 9 months)

Windows-native, Redis-compatible in-memory data store for developers. Brought in to own demand generation and product marketing, scaling paid search and leading product launches as the business navigated a major shift in Redis licensing.
• Managed and optimised a ~$40,000 Google Ads budget, scaling spend from $2,250 to $10,000/month and driving a 7x increase in lead generation and ~25% of all sales from paid search
• Directed product launches for Memurai 4 and a Valkey port, covering messaging, positioning, and GTM in close collaboration with product and engineering
• Led press and partnership communications around the Redis/Valkey licensing transition, coordinating with external partners and managing approval cycles to maxim

Campaign & Communications Manager

Logically

Aug 2020 - Sep 2022 (2 years 2 months)

AI-powered mis and disinformation detection platform serving B2B and B2G markets. Progressed from an outreach and PR-led role into owning GTM and lifecycle as the product evolved into a threat intelligence platform for national security, finance, healthcare, and election integrity clients.
• Oversaw migration to HubSpot and implemented MQL to SQL pipeline, lead scoring, lifecycle operations, and a weekly lead review process, contributing to a 400% increase in qualified inbound leads
• Led the B2B MVP product launch for Logically Intelligence: 21 inbound MQLs in ~5 weeks with zero paid spend (43% direct, 33% organic search, 14% organic social, 10% press)
• Ran a LinkedIn ABM campaign targeting Crypto Traders, Regulators and Pl

Outreach Manager

Logically

Jul 2018 - Aug 2020 (2 years 2 months)

Joined when Logically was a 5-person pre-product team. Built awareness and credibility around the company's mission to tackle mis and disinformation, then led the launch of a consumer fact-checking app and Chrome extension across India, UK, and US.
• Launched the B2C fact-checking app and Chrome extension, reaching 190,000+ downloads in 18 months across India, UK, and US
• Led the India app launch (Apr 2019), timed to the Modi election: 56k app store visits; 6,900 downloads; CPA £1.30 (55% paid search, 24% organic, 20% press and website)
• Implemented SEO plan and submitted fact checks to Google's Fact Check Library, increasing organic impressions by 100% over 10 months while maintaining ~5% CTR
• Built the email list to

Account Management Intern

Leo Burnett

Aug 2017

I completed a two week internship at Leo Burnett for the Foundry Scheme. While there, I worked with the teams on two accounts. My duties included; composing competitor reviews and monitoring campaigns, researching data to inform campaign proposals and sitting in on meetings. Throughout the process I took part in numerous talks and workshops across various departments within the agency. I was also tasked with creating and presenting a campaign pitch internally.

Digital Marketing Coordinator

MEZ Crafts

Jul 2017 - Apr 2018 (10 months)

Maintaining and uploading content to the company website using a Content Management System.
Designing and sending out email marketing campaigns.
Editing, publishing and occasionally shooting video for social channels.
Designing and laying out Web Adverts.
Writing ad hoc content for the website.

English Language Teacher

Universidad Santo Tomás Colombia

Jul 2016 - Jun 2017 (1 year)

Preparing course specific classes for International Business students from 1st semester up to 7th. Preparing a weekly conversation club. Organising and delivering extracurricular activities and seminars.

Runner

Mother

Sep 2015

During my work experience I was also able to sit in meetings discussing the IKEA account. This allowed me to gain a deeper insight into the workings of campaigns both on the client side and from the view of the agency.

PR Coordinator

IKEA Group

Jul 2015

After working in PR support role I was then offered the opportunity to cover as PR Coordinator in IKEA UK & IE Service Office as my colleague took annual leave. This involved; handling media enquiries, editing and distributing press kits, updating the IKEA website and managing Press Loans.

Kitchen Planner

IKEA Group

Sep 2013 - Jun 2016 (2 years 10 months)

Working with clients to create or update the kitchen in their home, property or commercial establishment using CAD. Converting CAD drawings into orders and processing sales.

Customer Relations Coworker

IKEA Group

Sep 2011 - Sep 2013 (2 years 1 month)

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Jamal Robinson

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