Charles Yeung

Charles Yeung

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Vice President, Growth Marketing
California, United States

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Résumé


Jobs verified_user 0% verified
  • Fictiv
    Vice President, Growth Marketing
    Fictiv
    Apr 2023 - Current (3 years 5 months)
    Fictiv is a digital manufacturing platform that helps companies accelerate new product development by providing fast, high-quality manufacturing at scale. Own growth marketing responsibilities, including acquisition, performance, lifecycle, and marketing operations. Successful exit via MISUMI acquisition in 2025.
  • Billcom
    Senior Director, Marketing
    Billcom
    Jan 2020 - Apr 2023 (3 years 4 months)
    BILL is a fintech SaaS platform that simplifies, digitizes, and automates back-office financial processes for small and mid-sized businesses. Successful exit via IPO in 2019. - Owned acquisition and customer marketing for the SMB segment, driving marketing strategy for both Sales and self-serve motions. - Led the customer growth and monetization team, increasing LTV and net revenue retention across entire customer base through upsell and cross sell. - Managed growth programs across multiple marketing functions, including website, SEO, and partner marketing. - Experience with product launches, competitive research, pricing, and crafting messaging. - Recognized as high performer and enrolled in company sponsored leadership development
  • Billcom
    Director, Digital Marketing
    Billcom
    Jul 2017 - Jan 2020 (2 years 7 months)
  • Billcom
    Senior Digital Marketing Manager, Website
    Billcom
    Apr 2014 - Jun 2017 (3 years 3 months)
  • FTD
    Site Experience Manager
    FTD
    Jun 2012 - Apr 2014 (1 year 11 months)
    Owned website strategy, merchandising, and A/B testing program for Personal Creations, an eCommerce retailer selling personalized gifts.
  • FTD
    Associate Manager, Site Optimization
    FTD
    Aug 2011 - Jul 2012 (1 year)
  • FTD
    Site Optimization Specialist
    FTD
    Aug 2010 - Aug 2011 (1 year 1 month)
  • PETCO Animal Supplies Inc
    Strategy and Innovation Analyst
    PETCO Animal Supplies Inc
    Oct 2009 - Aug 2010 (11 months)
  • National Pen Company
    Marketing Analyst
    National Pen Company
    Sep 2007 - May 2009 (1 year 9 months)
  • Total Training Inc
    Marketing Analyst
    Total Training Inc
    Feb 2006 - Sep 2007 (1 year 8 months)
Education verified_user 0% verified
  • San Diego State University
    MBA, Finance
    San Diego State University
    Jan 2009 - Jan 2010 (1 year 1 month)
  • University of California Santa Cruz
    BA, Business Management Economics
    University of California Santa Cruz
    Jan 2001 - Jan 2005 (4 years 1 month)
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