Senior Director, Marketing
Billcom
Jan 2020 - Apr 2023 (3 years 4 months)
BILL is a fintech SaaS platform that simplifies, digitizes, and automates back-office financial processes for small and mid-sized businesses. Successful exit via IPO in 2019.
- Owned acquisition and customer marketing for the SMB segment, driving marketing strategy for both Sales and self-serve motions.
- Led the customer growth and monetization team, increasing LTV and net revenue retention across entire customer base through upsell and cross sell.
- Managed growth programs across multiple marketing functions, including website, SEO, and partner marketing.
- Experience with product launches, competitive research, pricing, and crafting messaging.
- Recognized as high performer and enrolled in company sponsored leadership development