Deon Joseph

Business Operations and GTM

Closer Control CRM

Mar 2025 - Current (1 year 6 months)

• Led all business operations and GTM execution as part of the executive leadership team, scaling MRR from $9K to $100K+. • Acted as the second public face of the company, contributing to positioning, pricing strategy, and brand through workshops, product announcements, and content. • Ran weekly cross functional meetings across product, engineering, marketing, and client success to keep execution tight and aligned with leadership priorities. • Served as the operational architect of the platform, owning CRM architecture, pipeline design, automation logic, and lead routing across the entire business. • Owned the CRM pipeline architecture end to end, mapping every seller acquisition stage with automated triggers to ensure consistent follow up

GTM

Inkle

Jul 2025 - Apr 2026 (10 months)

• Leading account-based marketing programs targeting YC-backed and high-growth founders, aligning campaigns with funding stages and compliance milestones. • Built enriched, high-ICP target lists using Clay for firmographic and technographic insights, integrated directly into HubSpot for lifecycle management. • Leveraged Midbound to track website visitors and exit-page activity, triggering outbound outreach within minutes for real-time engagement with high-intent prospects. • Designed multi-step outbound email campaigns tailored to founder priorities (cross-border compliance, bookkeeping automation, tax planning) to accelerate conversion from first touch to booked demo. • Managed attribution tracking, CRM hygiene, and pipeline reporting in H

Product Advisor

Around Me

Oct 2024 - Jul 2025 (10 months)

Product Marketing and Operations Manager

Quantumverse AI

Sep 2024 - Aug 2025 (1 year)

• Developed and executed the Go-to-Market strategy for the QVAI Copilot, implementing a phased rollout starting with a browser-based MVP and expanding to telephony and meeting platform integrations. • Designed a pricing and licensing framework for QVAI Copilot, leveraging competitor analysis and customer feedback to create a transparent pricing calculator and flexible tiered models. • Created operational workflows for sales outreach by leveraging Apollo.io to optimize lead generation and outreach processes, resulting in a 15% increase in qualified leads and improved prospect engagement. • Contributed to the product roadmap by prioritizing key features, including real-time RAG (Retrieval Augmented Generation), transcription with speaker diar

Product Marketing and Operations Specialist

Around Me

Oct 2023 - Sep 2024 (1 year)

• Assisted in managing the product roadmap for the AroundMe app by coordinating with teams to define timelines and track progress on key features like attendee networking and session recommendations. • Supported the design and development of the AroundMe website by creating wireframes in Figma and collaborating with developers on Softr to deliver an intuitive user interface that increased event sign-ups by 20%. • Streamlined operational processes for onboarding event organizers, reducing setup times by 30% and ensuring smooth platform adoption for large-scale events. • Conducted A/B tests on app and website features to evaluate user behavior and optimize workflows, contributing to higher attendee engagement and feature adoption. • Monitored

Product Marketing and GTM Specialist

Illumio

May 2023 - Sep 2023 (5 months)

• Supported the go-to-market strategy for Illumio CloudSecure by collaborating with sales, product, and operations teams to identify key customer segments and optimize operational workflows for product launches. • Developed a transparent pricing calculator for Illumio CloudSecure, analyzing competitive pricing models and customer feedback to create a tool that simplified cost estimations for prospects and streamlined the sales process. • Conducted SKU-level product analysis to evaluate pricing and licensing strategies, working with the product team to refine offerings and improve sales enablement for the ADR team. • Created a high-level GTM roadmap for the relaunch of CloudSecure, identifying milestones for product updates, sales training,

Teaching Assistant

University of California Riverside

Jan 2023 - Jun 2024 (1 year 6 months)

• Leading small group discussions and activities for Theoretical Perspectives of Sociology • Grading assignments, quizzes, and exams • Holding office hours to provide additional support and assistance to students • Providing feedback on student performance • Assisting in the development and implementation of course assessments

Multimedia Student Assistant

UCR Information Technology Solutions

Sep 2022 - Dec 2022 (4 months)

Product Marketing Associate

AptiSmart

Jul 2020 - Aug 2022 (2 years 2 months)

• Streamlined learner onboarding workflows by automating key processes through Salesforce, reducing enrollment time by 20% and improving first-time user satisfaction. • Monitored key metrics such as engagement, course completion, and retention using Google Analytics and Tableau, driving data-backed improvements that increased learner outcomes by 15%. • Optimized customer support operations by automating ticket workflows with Zendesk, reducing resolution time by 25% and increasing overall satisfaction scores. • Collaborated with engineering, design, and marketing teams to launch live course scheduling and personalized dashboards, using Jira to track project milestones and ensure a smooth release process. • Improved learner engagement by cond

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Marketing Business Analyst

Steelind Products

Jul 2020 - Aug 2022 (2 years 2 months)

• Conducted rigorous market research and competitive analyses in the online sales platforms for GEM, Amazon, and India-Mart, contributing to improved marketing, media, and website strategies across these platforms. • Collaborated with cross-functional teams to author a wide range of content, including pitches, newsletters, blog posts, social media campaigns, and ad campaigns. • Performed a detailed analysis of the company's product line, resulting in the elimination of unprofitable products and a cost savings of $20,000 annually.

Operations Analyst

Texas Instruments

Jun 2019 - Jun 2020 (1 year 1 month)

• Managed customer support operations for WEBENCH Design Tools by working closely with product and engineering teams to address recurring issues, reducing response times by 25%. • Prioritized feature enhancements by analyzing user feedback and addressing critical pain points, which led to a 15% boost in global platform adoption. • Streamlined issue resolution workflows with automation and built dashboards using SQL and Tableau to monitor uptime, engagement metrics, and support trends, driving data-backed product decisions. • Organized beta testing efforts, gathering feedback from global teams to refine features and ensure successful launches, while training support staff to effectively handle platform-related queries.

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