Carolina López Cruz

Creative Strategist with 3+ years of experience creating UGC ads for e-commerce and DTC brands. I focus on building content that not only looks good, but also drives results. I’ve worked on every part of the creative process , from finding and managing creators to writing scripts based on Meta Ads performance and customer behavior. My goal is always to create ads that connect with people, improve ROAS, and help brands grow. I enjoy combining creativity with strategy to build content that feels authentic and performs well. I’m especially passionate about creating scalable content systems based on real data and audience insights.