V

Vanya Srivastava

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User Researcher | 5+ yrs experience | Increasing user adoption rate by synthesizing user insights into tangible design directions. Passionate about user advo...
United States

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Jobs verified_user 0% verified
  • BayOne Solutions
    UX Researcher
    BayOne Solutions
    Apr 2025 - Current (1 year 7 months)
    Client: Google
  • Ring
    User Experience Researcher
    Ring
    Sep 2023 - Jun 2025 (1 year 10 months)
    • Conducted qualitative user research to optimize user web journey, workflows and information architecture, resulting in increased e-commerce conversion, reduced churn rates.
    • Integrated web/app analytics with customer support insights to drive product and business strategy.
    • Led design thinking workshops to collaboratively ideate solutions for customer pain points.
    • Lead the initiative to build the UX research repository, understanding the taxonomy structure feasible for all stakeholders. Tools: UserTesting.com, Maze, Jira, Google Docs/Sheets, Quip. Methods: User Interviews, Survey, Usability Testing, Unmoderated Testing
  • Ingleside
    UX Acessibility Researcher
    Ingleside
    Jan 2023 - Apr 2023 (4 months)
    - Gather and capture requirement - Created research Proposal, outlining research questions, removing biases and created interview script - Executed user research, field study, task analysis, survey, and usability testing - Conducted WCAG 2.1 Accessibility Audit on website - Analyzed and interpreted customers’ (senior citizens) psychology, mental model and create insights - Presented insights to 3rd party team, senior leadership - Brought transparency and evangelize UX process to be a user advocate at each step ● Provided clarity by formulating problems into compelling research questions, executed comprehensive user research; field studies, expertly synthesized data, and presented findings with actionable recommendations to solve complex pro
  • The Indianapolis Public Library
    UX Researcher
    The Indianapolis Public Library
    Aug 2022 - Dec 2022 (5 months)
    ● Led stakeholder engagement sessions to gather requirements and define research objectives. ● Recruited and scheduled interviews with 14 participants to collect valuable user insights. ● Conducted comprehensive user research using qualitative methods, A/B testing, and open card sorting. ● Performed rigorous data analysis and report formulation to extract actionable insights. ● Delivered compelling presentations to share research findings and recommend next steps. Tools: Google Docs, Sheets, Miro, FigJam, Zoom
  • I
    Grad Student Ambassador
    IU School of Informatics and Computing at IUPUI
    May 2022 - Sep 2023 (1 year 5 months)
  • Endress+Hauser Group
    UX Researcher
    Endress+Hauser Group
    Jan 2022 - Apr 2022 (4 months)
    - Market Research - Business Analysis and Value Proposition - Gather & capture requirements, - Conduct field visits, Semi-structured Interviews for User Research - Analyze & interpret requirement, and user behavior, - Develop information architecture, - Create a UI and interaction design, ● Leveraged appropriate research methods (interviews, field visits, competitive analysis) to create new revenue streams in the $647B beverage industry. ● Build design system, & aligned product design to business goals through strategic design thinking. Tools: Figma, FigJam, Google Excel, Powerpoint, Docs, Miro
  • I
    Research Assistant
    IU School of Informatics and Computing at IUPUI
    Oct 2021 - May 2024 (2 years 8 months)
    Led recruitment efforts and scheduled interviews for low wage workers across the USA for an NSF grant study on technology to prevent wage theft. Conducted user interviews and data analysis to enhance the conceptual prototype's efficacy by implementing observed issues and developing task analysis and user flow. Tools: Microsoft Docs, Spreadsheets, PPT, Zoom, UserTesting.com
  • I
    Teaching Assistant
    IU School of Informatics and Computing at IUPUI
    Aug 2021 - Sep 2023 (2 years 2 months)
    In my role as a Teaching Assistant at IU School of Informatics and Computing at IUPUI, I had the privilege of assisting the professor in mentoring undergraduate design students. I provided guidance on design principles and theory concepts, as well as supported in grading student homework and submissions. Tool: Canvas
  • Magnifi by TIFIN
    Senior UI-UX Designer
    Magnifi by TIFIN
    Jun 2019 - Aug 2021 (2 years 3 months)
    - Gather & capture requirements, - Analyze & interpret customer behavior, - Develop information architecture, - Create an interaction design, & Repeat! ● Test the architecture of the site, taking it from concept to launch to iterative advanced versions of revolutionizing investment platforms. ●Conceptualizing, designing and A/B testing, heuristically analyzing website interactions are my main tasks. Increased user signup rate by utilizing design principles, and reducing the number of steps to achieve the task for users. ●Implemented a design thinking approach to establish a unified design system, ensuring consistency and efficiency. Oversaw design quality assurance prior to each launch. Tools: Figma, Figjam, Miro, Jira, Adobe Suite, Balsami
  • Self Employed
    Self Employed
    Self Employed
    Jun 2019 - Jun 2020 (1 year 1 month)
    ●Provided comprehensive client consultations to understand communication needs, business goals, requirements, and target audiences. ●Developed compelling design solutions using storytelling techniques, creating scripts, and producing explanatory videos for a data security service agency. ●Employed a user-centered design approach to gather requirements, create low-fidelity to high-fidelity mockups, and develop interactive dashboards for a Fintech Startup. ●Collaborated effectively with cross-functional teams to ensure seamless design handoffs, establish a consistent design system, and provide support for SaaS web elements. Tools: Adobe Suite, FigJam, Figma, Sketch, Adobe After Effects, ProtoPie
  • IPG MEDIABRANDS
    Visual and Interaction Designer
    IPG MEDIABRANDS
    Mar 2016 - May 2019 (3 years 3 months)
    ●Led successful digital marketing campaigns for top brands across diverse industries, including beverage, technology,and home decor. ●Developed compelling visual assets and executed effective campaigns for Coca-Cola, Maaza, Motorola, Bajaj Motor Bikes, and Asian Paints. ●Utilized user-centered research methodologies to deeply understand customer needs and align campaigns with business objectives. ●Ensured seamless project execution through effective design handoffs and rigorous quality assurance. Tools: Adobe photoshop, Adobe Illustrator, Adobe After Effects, Sketch, Adobe SX, Figma
  • B
    student
    Banasthali Institute of Design
    Jul 2011 - Jan 2015 (3 years 7 months)
    I am a communication designer. Illustrations and animation are my interests that I am pursuing. My portfolio link is "www.behance.net/vanya_srivastava".
Education verified_user 0% verified
  • Indiana University Indianapolis
    master, Master of Science - MS Human Computer Interaction
    Indiana University Indianapolis
  • Banasthali Vidyapith
    bachelor, Bachelor's of Design Communication Design
    Banasthali Vidyapith
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