Director, Product and Marketing
Mobitor Corporation
Feb 2014 - May 2016 (2 years 4 months)
Marketing
-Developed and executed our go to market strategy including channel development, pipeline and pricing, messaging, marketing, and sales enablement (e.g., telling the story)
-Built and launched a bootstrapped marketing strategy including automation flows, landing pages, collateral development, and buyer persona construction.
-Worked closely with sales teams to build and refine customer-facing messaging for product demos and trade show presentations
-Built $35M pipeline within 3 months of product launch
Product
-Partnered with engineering to develop and evolve the roadmap for both retail and medical products
-Identified the need for a new product target an under served market; conducted research (primary and secondary), case devel