E

Ellie D

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Strategy, Research, Change Management
Seattle, Washington, United States

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  • Gensler
    Strategy, Research, and Change Management
    Gensler
    Mar 2021 - Current (5 years 8 months)
    Strategy and consulting at Gensler. I guide organizations through pivotal transitions and strengthen their change muscle. I do this with a mix of deep research, strategic comms, and change management, leaning on my background in innovation consulting, brand strategy, and consumer trend insights. I am also an inclusion leader (Northwest Regional Inclusion Co-Lead) and champion our efforts towards realizing Gensler’s five strategies for a just and inclusive future. Recent projects: Emerging tech research and operational integration, hybrid collaboration strategies, new norm development, and shifting into activity-based work environments. Show less
  • Various Companies
    Contractor, Client Strategy & Business Development
    Various Companies
    Jul 2019 - Mar 2021 (1 year 9 months)
    @TrendWatching: Growth & BD Strategy, TrendWatching's Consultancy Services & Premium Service @Business of Purpose: Localized and launched online community for Business of Purpose, a global social impact platform. @Batterii: Sales and strategic account management for P&G, Clorox, Coca-Cola, Johnson & Johnson.
  • Indiegogo
    Senior Director, Client Services
    Indiegogo
    Jun 2018 - Jul 2019 (1 year 2 months)
    Managed Indiegogo’s Enterprise offering, a service created to help Fortune 500 companies leverage crowdfunding as a formative research tool when developing go-to-market strategies. Product Launch Highlights: LEGO Forma, Gillette Heated Razor (winner of Engadget's 2019 “Best of CES” People's Choice Award), 3M Filtrete Smart Air Quality Monitor, Mattel Hot Wheels TechMods, and Panasonic Homehawk Floor.
  • TrendWatching
    Director of Client Strategy & Business Development
    TrendWatching
    Feb 2014 - Jun 2018 (4 years 5 months)
    Global consumer insights and trend platform, TrendWatching's first US hire and business development/client lead for North American accounts. Facilitated trend workshops, speaking engagements, and created bespoke Enterprise solutions to maximize relevance for clients. Clients ranged from startup founders to the C-suite of blue chip brands, and teams spanning L&D, HR, Innovation, Research, and Marketing departments. Achieved 60+% annual client retention rate, plus an increase in 30+% revenue growth sourced from upselling existing client accounts (including TrendWatching's then-largest ever account size). Show less
  • Horizon Media
    Senior Brand Strategist
    Horizon Media
    Nov 2011 - Feb 2014 (2 years 4 months)
    Clients: A&E, Lifetime
  • Merkley + Partners
    Media Planner
    Merkley + Partners
    Dec 2009 - Nov 2011 (2 years)
    Clients: smartCar, Barnes & Noble, AXA Equitable, Ruth's Chris Steak House, O'Charley's, Mitchell's Fish Market, Preen
  • P
    Design and Animation
    Poolsidesign
    Jun 2008 - Aug 2008 (3 months)
  • Interview Magazine
    Ad Sales & Markering
    Interview Magazine
    Jun 2008 - Aug 2008 (3 months)
Education verified_user 0% verified
  • C
    Canadian Academy - Kobe, Japan — High School
    Canadian Academy - Kobe, Japan
  • Vassar College
    Vassar College — BA
    Vassar College
  • Q
    Qingdao University - Qingdao, China — Full Immersion Program
    Qingdao University - Qingdao, China
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