Isobel Weston

Product Marketing Manager (Etherlink, Tezos L2)

Trilitech

May 2024 - May 2025 (1 year 1 month)

- Conducted market research and developed a messaging and positioning framework - Created and GTM strategy and adapted this to adapt to changing launch and product readiness timelines. - Produced content from GTM strategy, incl. product decks, landing pages, blogs, integration announcements, and technical docs - Monitored performance across all channels

Content Manager (Tezos L1)

Trilitech

Jan 2024 - May 2024 (5 months)

Digital campaign strategy and execution for Tezos L1. Content Lead for Etherlink (Tezos L2). – Launched a new Tezos newsletter, achieving open rates of 34% and CTRs of 3.5%, exceeding industry benchmarks – Developed SEO-optimised pages for tezos.com in collaboration with Product and Design that improved discoverability and search rankings. – Overhauled Tezos content strategy, introducing creative and engaging formats across social media channels to boost community engagement – Produced targeted content campaigns across Art, Gaming, Sport, and DeFi on Tezos – Redefined UX standards for the Tezos staking app

Product Marketing Manager

Parity Technologies

Nov 2022 - Feb 2024 (1 year 4 months)

Contributed to the strategic positioning of Polkadot, its products (e.g., Kusama, Substrate, ink!), and broader ecosystem in collaboration with a senior cross-functional team. Focused on both technical and non-technical thought leadership and marketing for product launches. - Shaped and executed GTM strategies to increase awareness, showcase product value, and streamline onboarding for developers, investors, and end users - Defined and segmented key audiences, tailoring messaging across stakeholder groups with varying technical fluency - Created content for content-driven product launches and lead generation campaigns through close collaboration with product, dev, and growth teams - Created high-impact copy for landing pages, paid campaig

Content Marketing Manager

Parity Technologies

Mar 2021 - Nov 2022 (1 year 9 months)

Developed and executed integrated content strategy across channels, driving a 40% increase in engagement (customizable based on your actual metrics) – Launched the official Polkadot newsletter and produced the Parity podcast, expanding audience reach and retention – Created high-impact content streams and strategic messaging to strengthen ecosystem positioning – Partnered with external parachains and internal BD/marketing teams to align narratives and campaigns – Led creative agency collaborations for global experiential events – Overhauled website UX and built performance-optimized landing pages to support key product goals

Digital Copywriter

Namecheap Inc

Jul 2017 - Apr 2021 (3 years 10 months)

Worked on the SEO team at the world's second-largest domain registrar, utilizing tools such as Semrush, and Screaming Frog to inform content strategy and monitor engagement metrics. Devised content strategy for the brand blog, product pages, landing pages, evergreen, and SILO pages Art direction and script editing for product explanation and walkthrough videos.

SEO Content Writer

Nexern GmbH

Jan 2016 - Aug 2017 (1 year 8 months)

Copywriter and Content Manager

idealo internet GmbH

Oct 2014 - Oct 2015 (1 year 1 month)

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Content and Social Media Manager

hungryhouse

Oct 2012 - Oct 2014 (2 years 1 month)

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