Eva Lindner

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Fractional Head of Growth

Jan 2025 - Mar 2025 (3 months)

D2C Growth Strategy for Nottingham-based Sauce Shop, who have been making flavour-packed sauces with non-artificial ingredients for over 10 years - Established and implemented DTC Growth Strategy that led to a double-digit Ecommerce revenue growth, increased AOV and boosted website conversion rate - Improved Paid Social performance and reduced CAC through optimised creative strategy, media buying improvements, and systematic customer job-to-be-done-led messaging testing - Devised a structured methodology for testing and optimising creative concepts, messaging, and landing pages that transformed ad hoc approach into systematic performance improvements - Introduced streamlined creative production process, significantly increasing creative out

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Growth Lead

Ballpoint

Sep 2024 - Mar 2025 (7 months)

Client Growth Lead for leading Financial Investment Insights App. - Led Growth Strategy and directed User Acquisition approach across paid social and ASO with a rigorous weekly experimentation approach - Within one month, achieved a double-digit decreased in acquisition cost and annual cost per subscription through methodical creative and media buying optimisations whilst successfully ramping up spend - Significantly grew registration rate and trial-to-subscription conversion rate within first two months - Brought a consistent “jobs-to-be-done” approach to messaging, aligning new ad concepts and app store assets with different audience needs for sustained performance gains

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Fractional CMO

Apr 2024 - Current (2 years 7 months)

- Developed Growth Strategy and set overall vision for Acquisition approach and Brand Positioning - Scaled budgets 10x within 10 months while dramatically improving acquisition and funnel efficiencies, doubling one-month ROAS within six months - Established paid & organic channels, setting the strategy for core acquisition initiatives, experiments, and campaigns - Halved user acquisition cost over nine months through systematic optimisation of acquisition strategies and funnels - Led the strategy and implementation of Stakemate’s MarTech Stack, enabling robust tracking, attribution, and lifecycle marketing - Played a pivotal role in recruiting the first full-time growth lead, setting up a scalable org structure for continued growth and expa

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Fractional Head of Growth & Growth Marketing Consultant

Feb 2024 - Current (2 years 9 months)

As a fractional Head of Growth and Growth Marketing Consultant, I channel my 10+ years of growth track record into helping startups and scale-ups unlock and accelerate their growth journeys through strategic, data-driven Growth and Marketing initiatives, meticulously tailored to their unique business and market conditions in the following capacities: - Fractional - Consulting/Advisory Through proving: - Holistic Growth Strategy Development - Growth Marketing Strategy - Performance Marketing Strategy - Full-Funnel Conversion Optimisation - Data-Driven Optimisation - Global Expansion and New Market Entry - Team Building and Leadership

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Head of Growth

Oct 2023 - Mar 2024 (6 months)

Spearheaded supply and demand growth strategies in line with core business objectives
• Orchestrated supply growth strategy with strategic b2c and b2b initiatives, delivering double-digit seller growth and decrease in CPA
• Played pivotal role in Leadership Team driving a culture of growth, and forecasting, setting, and tracking objectives
• Innovated CRM strategies with a focus on a/b testing and streamlining user flows, leading to an increase in seller bag order return rate, and a significant decrease in supply acquisition costs
• Increased shopper conversion rate through strategic optimisations of shopper experience & journey
• Led trading and shopper acquisition across eBay and Shopify by testing and optimising

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Head of Growth

Nov 2022 - Aug 2023 (10 months)

Led holistic growth strategy across the full customer lifecycle in line with the company’s strategic business and revenue objectives.
• Optimised marketing strategy to acquire, convert, montetise, and retain customers and allocate budget to maximise ROI
• Defined and executed digital-first strategies across the entire funnel and user journey to optimise acquisition and maximise conversion at each step of the user journey
• Collaborated with Product team to strategise and roll-out innovative product features to accelerate growth
• Established robust data tracking framework, creating infrastructure and dashboards for meticulous monitor of experiments, measurement of KPIs, and identification of growth opportunities
• L

Senior Marketing Lead

Glorify

Sep 2021 - Oct 2022 (1 year 2 months)

Headed up the marketing for seven English-language markets, defining marketing strategy, channel mix, OKRs, resourcing, team management and budget to achieve marketing targets and campaign results in line with wider business objectives and growth plans. After 20 months at Glorify, we raised $40m Series B funding round with Softbank Latin America Fund.
• Managed multi-million annual budget to achieve quarterly targets, delivering 30%+ month-on-month user growth with strategic marketing initiatives across the full channel
• Developed marketing strategies and plans and manage multi-channel, insight-driven initiatives to accelerate growth across USA, Canada, UK, Australia, New Zealand, Philippines, and South Africa
• Managed mark

Senior Marketing Manager

Glorify

Jul 2020 - Sep 2021 (1 year 3 months)

As Glorify's first marketing hire and second employee, I built, established, and grew Glorify’s marketing practice from the ground up.
• Created Glorify's brand by defining positioning, messaging, visual identity and strategy
• Established all marketing channels, infrastructure, and processes
• Built Marketing team and hired 10+ staff, 7+ agencies and 9+ freelancers Within my first 17 months at Glorify, we raised a $40m Series A with Andreessen Horowitz. As Senior Marketing Manager, I was responsible for the marketing strategy and execution of all growth initiatives in North America. This spanned from cross-channel campaigns to brand initiatives, social media and digital campaigns to performance marketing, influencer programs

Marketing Lead DACH

Lyst

Nov 2018 - Apr 2020 (1 year 6 months)

Led the launch and expansion of Lyst in DACH region, leading +15 marketing & communication campaigns in line with global brand.
• Directed a cross-functional internal team and partnered with creative & marketing agencies to drive global and local campaign execution
• Managed the tracking of KPIs and analysis of campaign performance data to optimise the allocation of annual budget
• Crafted and executed bespoke PR & communications campaigns, adeptly localising global content campaigns for the German market, which led to £1m+ worth of print coverage across publications such as Vogue and Elle, amplifying brand visibility
• Planned and executed PR & influencer event in Munich to introduce Lyst to the local market, resulting

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Marketing Manager

Jan 2017 - Oct 2018 (1 year 10 months)

Promoted from Marketing Assistant to Manager in 3 months, taking charge of integrated, cross-channel marketing strategy.
• Strategised, executed and coordinated PR & Communications initiatives responsible for increased brand visibility and securing features in top-tier retail publications and platforms
• Secured speaking opportunities for C-suite executives at European retail conferences
• Led the firm’s digital marketing strategy including social media, content and email marketing

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Marketing Assistant

Sep 2016 - Dec 2016 (4 months)

Founding Member and Co-Vice President - Luxury Goods & Fashion Society

Cass Business School

Sep 2015 - Sep 2016 (1 year 1 month)

- Led panel discussion at LinkedIn HQ in London with representatives from Condé Nast, Net-a-Porter and Temperley - Organised presentations, workshops and networking events with industry leaders from LVMH, The Business of Fashion and Farfetch

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Public Relations Assistant

Sallinger consult & press

Feb 2014 - Aug 2014 (7 months)

- Designed, executed and co-ordinated PR email campaigns - Developed strong relationships with media and contacts in fashion and beauty industry - Supported the organisation of press events

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Eva Lindner

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