Martin Dupont

I’m a transformative marketing leader with a passion for turning strategy into execution, and ideas into revenue. I’ve led Go-To-Market and Product Marketing strategy for some of the world’s largest B2B SaaS and tech companies.What sets me apart? I blend sharp positioning and messaging with data-driven GTM strategies that deliver results.Whether launching a new product, driving cross-industry campaigns, or enabling 1,000s of sellers with sharp messaging and sales plays—my focus is always on measurable impact.Some highlights:– $143M in revenue through sharper positioning and messaging– 152+ customer stories built, 26 reshared by CEO Marc Benioff– $93M in pipeline from GTM and seller activation– 12,000+ sellers enabled to boost pipe and deal velocity– 331K impressions and 38.4% CTR from email engagement programsWhat sets me apart? I love building high-performing teams that move fast, think creatively, and stay focused on what matters: impact.Whether it’s crafting a compelling story, enabling a sales team with the right tools, or scaling demand generation across channels, I thrive at the intersection of vision and execution.I’ve built marketing functions from scratch, revitalized underperforming teams, and led org-wide transformations that delivered measurable business outcomes.I believe great marketing is both art and data-driven science, and that the best teams are empathetic, accountable, and always learning.Let’s connect if you're building something bold —and need a marketing leader who can scale with you.AREAS OF EXPERTISE:Product & Portfolio Marketing • B2B Marketing • Communications • Competitive Market Analysis • Social Media Marketing • Sales Enablement • Market Research • Customer Personas • Search Engine Optimization (SEO) • Customer Case Studies • Positioning & Messaging • Go-To-Market (GTM) Strategy • Data-Driven Decision Making • Industry GTM • Email Marketing • Interdepartmental Collaboration • Stakeholder Management • Developer Advocacy • Competitive Intelligence • Growth Marketing • Brand Marketing • Content Marketing • Digital Marketing • Public Relations (PR) • Press Releases • Event Marketing • Marketing Analytics • Brand Strategy • Product Development • Customer Insights • Segmentation Strategies • Project Management • Program Management • Analyst Relations (AR) • Case Studies • Win Stories