Lindsey Obrien
About
Detail
Chief Marketing Officer
California, United States
Résumé
Jobs
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Executive advisor, coach, and business consultantSelfemployedApr 2025 - Current (1 year 5 months)- Chief Marketing OfficerMozillaJul 2020 - Apr 2025 (4 years 10 months)At Mozilla, the team is dedicated to transforming the internet landscape through privacy-focused marketing initiatives. With a tenure of over four years as Chief Marketing Officer, I spearheaded campaigns that resonate with users while staunchly protecting their personal data - not just promoting products, but advocating for a web where privacy isn't optional. My role involved a relentless pursuit of innovative marketing, communications, and new business development, always through the lens of ethical practices. Driving the brand forward, Mozilla ditched 'creepy' tactics in favor of transparency and trust—values that Mozilla and I hold paramount. It's marketing that makes a difference, championing a safer and more user-respecting online wo
- Vice President, Product MarketingMozillaMar 2019 - Aug 2020 (1 year 6 months)
- Director of Marketing, IntegrityFacebookOct 2016 - Mar 2019 (2 years 6 months)
- Marketing Lead, MessengerFacebookSep 2015 - Nov 2016 (1 year 3 months)
- V.P. Sales & MarketingGoldieBlox IncOct 2012 - Sep 2015 (3 years)I was the first employee at GoldieBlox, inspired by the vision of founder Debbie Sterling, who set out to make engineering, designing, and building things fun for girls. I knew immediately that her toy concepts would register with kids and parents around the world, make a fast and unique entry into the $22b toy market, and help correct the 86% male engineering world that currently exists. This was an idea with global impact, so I signed on as The Rainmaker. A few of the things I helped make happen: • Launched GoldieBlox, the first brand to go head-to-head against the "pink aisle" and create a new identity for girls with design and engineering aspirations. Went from successful Kickstarter campaign to shipping product in six months. Success
- LDirector of SalesLori Bonn DesignMar 2010 - Oct 2012 (2 years 8 months)Managed the sales expansion effort for this fast-growing jeweler, developing new retail clients and building a national sales team. Held largest quota at the company, and exceeded quota for 10 consecutive quarters. Concepted and implemented targeted marketing and brand strategy that increased average order by 2500% (I know, it was awesome).
- Buyer, Director Sales/MarketingEarthworksMar 2000 - Mar 2009 (9 years 1 month)45-year-old, award-winning luxury and fine jewelry gallery in Silicon Valley. Managed the designer selection, purchasing, and inventory. Coordinated all outreach and communication with designers and luxury brands, while maintaining top sales status. Organized and implemented all marketing efforts. Earthworks is recognized as one the Top 50 Designer Retailers in the country.
Awards
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- TMarketers That Matter, Winner: Brand BuildingThe Sage GroupExceptional marketers advance our profession by inspiring and leading teams, innovatively engaging customers, and leveraging new technologies to drive success. Our goal is to award these marketers, and highlight the strategies and tactics they use. The Sage Group has partnered with The Wall Street Journal, Twitter, and other industry leaders to host these awards, which are conferred each Spring and supported by private events throughout the year.
- TMarketers that Matter, Winner: B2CThe Sage GroupExceptional marketers advance our profession by inspiring and leading teams, innovatively engaging customers, and leveraging new technologies to drive success. Our goal is to award these marketers, and highlight the strategies and tactics they use. The Sage Group has partnered with The Wall Street Journal, Twitter, and other industry leaders to host these awards, which are conferred each Spring and supported by private events throughout the year.
Publications
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- GWhy All Moms Are Engineers (Yes, you too)GoldieBlox Corporate BlogSo many women, moms in particular, don’t give ourselves due credit. We downplay our efforts, chalking them up to necessity; another day in the life of a mother, just doing what needs to be done. I think this undermines the real ingenuity and innovation that comes with being a parent. And I’d like for us to change the way we talk about it. Let’s encourage each other to recognize that we are so much more than the title we have at work, more than our appointed positions at the PTA. We are more than just another cog in the well oiled family machine that, quite often, we build ourselves.
- MFacebook Celebrates Star Trek's 50thMedium Blog SepWhen we caught wind that Star Trek would be celebrating 50 years this month, it got our wheels turning. We wanted to mark this fun, nostalgic moment and help the passionate community of Star Trek fans celebrate in some unique ways on Facebook. Live long and prosper!
- TFor Girls, Why Engineering?Take The Lead AugI believe that instilling an early confidence in STEM goes far beyond the professional potential of our girls. I believe that giving girls an “engineer’s mindset” can mean so much more.
- MHow do I walk the walk?McGraw Hill EducationHere’s a not-so-secret: I’m not an engineer. I went to the school of hard knocks and got my degree in Rainmaking, but I could not have told you what an incline plane was a year ago. (It’s a ramp. Seriously). I am here to tell you that walking the walk is not all that difficult. Most of the things we can do to support our kids are hidden in plain sight; they’re the kind of things that, when said out loud, feel so obvious. In life and engineering, simplicity is king.
- GA Message From Our RainmakerGoldieBlox Corporate BlogPlay matters. When we give our kids crayons and paper, it tells them that creating art is a valuable way to spend their time. A new bike or a pair of cleats says that physical activity and teamwork are important. In the best scenarios, these offerings are varied, and the message is “Hey, try a bunch of stuff! You can do any or all of this. You have options.”