Laura Daniela Arias

V

Growth

Voodoo SAS

Feb 2025 - Current (1 year 2 months)

P

Special Events Manager

Paris Blockchain Week

Jan 2025 - Current (1 year 3 months)

Enhance Business Model, improve value offer, conduct market analysis and leverage insights to enhance our value porposal. Manage Events from end-to-end, from ideation to creation, including relations with partners, co-organizers, tech influencers and developer communities. Oversee partnership management and participant recruitment. Assist the sales team with sales development, argumentation, follow- ups, and updates. Organized logistics for online and IRL hackathons with support from the operations team. Collaborate with the CS team to ensure sponsor satisfaction. Ideate marketing and comms strategy with support from the marketing team for execution.

G

Chief Experience Officer

Gaima World

May 2024 - Sep 2024 (5 months)

Led fundraising efforts and built a network of investors and partners. Created pitch materials and supported in communicating value to potential stakeholders. Onboarded and mentored Business Development team members. Conducted market research to guide product dev and develop strategies to prove traction. Represented Gaima World at global industry events and conferences. Supported the CTO in Web3 strategy and tokenomics design. Optimized workflows and nurtured a strong team culture. Created branding, communications and social media strategy Strategize and execute market analysis to improve our value proposal and user experience.

G

General Manager

Jan 2023 - Dec 2023 (1 year)

- In charge of Client Relationship Management - Direct SEO Strategy in alignment with the client’s overall business strategy & growth goals. - Coordinate internal team & stakeholders (SEO Specialists, Writers, Team of Devs) to deliver on time & form for clients - Developed outbound strategies for capturing new clients in the US and EU

Solutions Consultant for North America and Europe

Nimdzi Insights

Apr 2022 - Dec 2022 (9 months)

I

I was a digital nomad for 3 years and ran logistics of traveling while working and also have been part of different pop-

Jan 2022 - Sep 2025 (3 years 9 months)

Business Development

Nimdzi Insights

Jun 2021 - Mar 2022 (10 months)

Business Development - Americas

Slang

Jan 2021 - Jun 2021 (6 months)

- 1st person in the 10 years of the company to achieve targets since month one - Develop outbound campaigns focused on lead generation, engage with prospects and turn them into SQL and Opportunities. Engage them with Sales team, support creation of proposals and closing of the deals Slang is leading the way in international workforce development with the largest offering of professional English courses, delivered through an adaptive and engaging SaaS platform. My mission is to enable equal access to knowledge by offering the most efficient path to professional English fluency through B2B alliances and in 7 challenging industries

I

Founder

Ingenium App

Aug 2020 - Nov 2020 (4 months)

App that democratized conscious parenting and help children develop EQ

LATAM Business Development Manager (Seasonal)

RDN Global

Jul 2020 - Dec 2020 (6 months)

- Expand brand awareness of RDN events in South America, client prospecting and engagement through the funnel. Interact with decision makers, close deals by encouraging them to participate in our Water Summit Event in Central America - Prospect companies and roles aligned to the ICP, engage with top decision makers (CEOs, Business Development Directors or top Management roles). Execute outbound strategies, cold calling, LinkedIn and email campaigns offering our service. Improve networking between private & public organizations by enabling connection between professionals worldwide & the markets they wish to explore.

S

Shanghai Dramatic Arts Center

Sep 2019 - Feb 2020 (6 months)

- Improved the experience of over a 100 international guests and artistic companies to be part of the Shanghai InternationalTheatre Festival 2020 by creating valuable cultural industry and lifestyle-oriented content. - Help strengthen new alliances between the festival and artistic institutions. Expanded the theatre’s audience by improving its brand awareness and market penetration through quality content creation and communication channels construction. - Worked with the International Exchange Department in the planning, promotion and content construction for the Shanghai International Theatre Festival 2021

Founder

GreenWave

Apr 2019 - May 2020 (1 year 2 months)

Carbon negative floor-tile generating energy from human movement

Client Relations and Operations

Vaova travel

Feb 2019 - May 2019 (4 months)

I worked as a client relationship manager and service designer for a luxury travel agency, creating curated experiences for Ivy League MBA students from Harvard, MIT, Columbia, NYU etc.. traveling to Colombia for their Spring Break.

Digital Marketing Analyst

Mas Bien

Jan 2019 - Jun 2019 (6 months)

- Increased sales by 20% per month, achieving our growth targets and complying with the sales targets of the year. - Created loyalty plan that incentivized customer loyalty and long-term revenue - Created marketing strategies that best fit client’s needs. Developed alliances with consumer brands and organizations that enhanced our brand reach. - Improved customer journey and communication channels strategy. Lead design team in creation of campaigns and communications fit to our buyer personas. - Collaborated with Revenue Management team to optimize product portafolio and manage pricing that best suited market need’s.

Business Transformation Trainee

PepsiCo, Inc

Feb 2018 - Aug 2018 (7 months)

- Improve Forecast Accuracy in a 20% average for the region - Redesign 3PD classification basing on financial indicators that allow to take adequate decisions concerning their level of risk. Proposed a new business architecture that allows the company to have a clearer and specialized management of the channel. - Co-lead project focused on the redesign and implementation of neuralgic strategic processes like S&OP, PPC and ACP for the Andean region (Colombia, Peru, Ecuador, Bolivia) achieving a 4% improvement in the FA - Co-work in project focused on redesigning the management of the 3PD channel for Colombia

A

Alardu S.A.S

Alardu Cap S A S

Sep 2012 - Feb 2013 (6 months)

- Gave support at a market research regarding liability of a hotel construction in Barranquilla and was in charge of translating the final documents to be presented to the client: Fawcett Group.

Laura Daniela Arias

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Laura Daniela Arias