JUAN MANUEL RODRIGUEZ SANCHEZ CEO | Country Manager | General Manager | VP |

Managing Partner

Innovant Publishing

Jan 2019 - Current (7 years 5 months)

O

Chief Commercial Officer

OFFICE COFFEE SERVICE SA DE CV

Jan 2018 - Nov 2018 (11 months)

It's a Mexican service company which is the Nestle's business partner for the B2B channel 23 years ago. Their core business is to provide the clients with hot and cold beverages, particularly coffee and water by installing and servicing specialized high-end machines; the main managed brands are Nespresso, Nescafe and +Pura. • I redefined the business, financial and strategic plan. • I led the change of corporative culture, needed to aim 2019 challenging double-digit growth targets. • I formulated a new corporate vision based on a 360 ° service culture, operational excellence and profitability. • I restructured and determined a new commercial team (sales, marketing, demand generation and customer service). • I selected and implemented

General Manager

Quality Water Service Colombia SAS

May 2013 - Nov 2017 (4 years 7 months)

G

General Manager. Founder and main partner

GREENWASH S.A

Feb 2009 - Dec 2012 (3 years 11 months)

The firm's core business is the production and selling of ecological machines for mobile car washing; in addition, the company licenses the GREENWASH(TM) trademark to be exploited in the provision of the mobile car washing service "in situ" in crowded parking lots. • Re-directed strategically the company based on a new business model definition. • I sold the direct operations, freeing up resources and guiding the company towards its new strategic focus. • I recovered the equity, managing to bring its liabilities to zero. Company sold.

General Manager

Grupo Nacional de Medios

Dec 2007 - Feb 2009 (1 year 3 months)

GNM is a company whose stockholders are the leading regional newspapers in Colombia: El Colombiano, El País, Vanguardia Liberal and El Universal. Its core business is the commercialization of popular newspapers and audiences (advertising sales). Member of the Boards of Directors where GNM had corporate participation. • I started up from scratch the company, including due diligence, strategy and execution. • I structured and achieved the subscription of the Stockholders Agreement and the Corporate Governance Manual. • I executed the redesign of the newspaper and the unification of the brand to a unique nationwide (Q'hubo). • I created the network of popular Q'hubo newspapers in Colombia, through the brand use license model. It is made

G

General Manager. Founder and main partner

GREENWASH S.A

Jun 2004 - Dec 2007 (3 years 7 months)

Company that offers the service of mobile "In situ" car washing and "car spa" by licensing and renting mobile washing machines in parking lot areas (Shopping Malls, Corporate Centers, Hospitals, Clubs, parking lots, etc.). • From scratch, I started up and ran the business, as a pioneer in Colombia building the facilities for industrial production of mobile washing machines. • I opened operations in 14 shopping malls in Bogotá generating employment to 350 people. • I structured a network of 12 franchisees with a proven business model and ready to expand worldwide. • I got the breakeven point at month 16 of the start of operations. I recovered the investment at month 31. EBIDTA of 34%. Collections in cash, no accounts receivables.

S

General Manager. Founder and major partner

SUSCRIBO COLOMBIA S.A

Jan 2001 - May 2004 (3 years 5 months)

DISNEY's licensee publishing company for the categories of stickers albums and interactive CD ROMs for the Andean Community in retail channels, supermarkets and direct marketing. Selling of editorial content and editorial promotions for mass consumption companies; and collectible products of optional sale for newspapers and commercialization of subscriptions of periodic publishing publications. • I started up and ran the company in Colombia and Mexico, which was sold after three years. • I conceptualized the business model of optative sales (editorial + gadget) for newspapers. Full project sales. • I obtained annual revenues of US $ 2.0 MM; EBIDTA of 42%, selling abroad to Ecuador and Venezuela.

R

LATAM CEO

R.B.A. EDITORES INTERNACIONAL S.A

Apr 1998 - Dec 2000 (2 years 9 months)

R.B.A. Editores is the licensee of National Geographic in Spanish language; it's a multinational communication group based in Barcelona, Spain, which is leader in the businesses in which it participates: collectibles, books, B2B promotions and monthly magazines. I was responsible for LATAM's P&L, administration and general management. • From scratch, I started up and ran the three companies (Argentina, Mexico and Colombia) from which all of Latin America operated. I articulated the organic growth of societies with fast, profitable and sustainable results. • I obtained annual revenues in the region for US $ 33 MM with EBITDA of 32%. • I closed strategic alliances with leading local publishing groups in each country to develop all busine

P

Business Unit Manager for the Andean Area

PLANETA DE AGOSTINI EDITORIAL S.A

Jun 1993 - Mar 1998 (4 years 10 months)

Mass Market Consumer Collectible Partworks sold in the wholesalers, reatil and supermarkets channel in the 4 countries of the Andean Community (Colombia, Venezuela, Ecuador and Panama). P&L, marketing, sales, finance, administration and operations responsible. • I started up from scratch the business unit as a spinoff. After five years, 50% of the group's revenue and 60% of the company's cash flow. The BU generated the 65% of the group's EBITDA. Yearly revenues, US $7 MM; EBITDA, 18.5%. • I opened the markets of Ecuador, Venezuela and Panama. • I created the direct marketing sale channel: 30% of revenues and 50% of the net income of the BU.

Market Manager

Proquinal S.A

Jan 1991 - May 1993 (2 years 5 months)

Quality Control Manager

Proquinal SA

Sep 1989 - Dec 1990 (1 year 4 months)

JUAN MANUEL RODRIGUEZ SANCHEZ

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JUAN MANUEL RODRIGUEZ SANCHEZ