Gabriel Di Lelle Vice President of Innovation and Digital Transformation at

Vice President of Innovation and Digital Transformation

Bancolombia

Jan 2017 - Current (9 years 4 months)

In charge of defining the Innovation strategy, the Digital Transformation ambition, scope and roadmap for the Bancolombia Group. The scope of my role includes 7 areas and 3 business units: the Innovation Center, the Advanced Analytics CoC, Strategic Alliances, Digital Strategy, Digital Ecosystems, Sustainability and Open Banking; the 3 business units are our digital bank Nequi, a platform of data monetization called Plink and a retail- oriented platform called Rotalo. We also recently launched two new Center of Competencies: Artificial Intelligence and Blockchain. Our mission is to design and build the bank of the future (this is, tomorrow). I am also a Member of the Board at ACH Colombia, the Automated Clearing House in country.

Partner

IBM

Jan 2015 - Jan 2017 (2 years 1 month)

Executive in charge of the Digital Transformation initiatives for the Financial Services Sector at IBM Global Business Services, IBM's business consulting business unit, for the Spanish South America region. Some of my clients include: Bancolombia, Diners Club International, BCP, Banco Itau, Banco Galicia, ICBC.

Associate Partner

IBM

Apr 2011 - Dec 2014 (3 years 9 months)

Associate Partner in charge of the Financial Services Sector for the Spanish South America (SSA) Region, within Global Business Services (GBS), Consulting unit at IBM. Responsible for the regional business, generation of leading-edge consultative contents and development of a high performance industry focused senior team.

Co-Founder & VP of Operation

Advanced Content Solutions LLC

Oct 2004 - May 2011 (6 years 8 months)

Founder & VP of Operations • ACS was created to develop and implement Customer Communications Management solutions for banks. • In charge of redefining the products positioning, distribution strategy, branding and pricing, in order to be achieve major Latam markets penetration. • In charge of building the consulting methods, build the consulting teams and generate accelerators for implementation projects. Main achievements: • Customers acquisition in Chile, Brazil, Peru, Costa Rica, Venezuela and Mexico. • Top sales achievements include o Regional agreement with BBVA group (signed in Madrid, Spain, in 2006) o Regional agreement with HSBC (signed in Mexico, in 2008) o Caixa Economica Federal do Brasil (major state-owned bank in Americas) o B

Director of Operations Latin America

Portolan Commerce Solutions

Dec 1999 - Jul 2000 (8 months)

Portolan was a global startup led by former SSA (System Software Associates) founder. Portolan was the manufacturer of Cost Accounting and Controlling software, working on top of ERP applications. I was in charge of Operation (both Sales and Implementation) for Latin America. We have opened offices in Buenos Aires and Mexico City. Developed pre-sales and post-sales team, reaching a regional pipeline of more than 3 million dollars in 11 month.

Channel and Partner Director

EMC South Cone

Dec 1999 - Sep 2000 (10 months)

Development of Sales Channels for EMC in the South Cone. EMC sales strategy was almost solely based on direct sales. A global change in the channels strategy required this position to attract and prepare channels for Argentina, Chile and Peru. An important growth of the indirect sales was achieved. Also managed Strategic Alliances (BDM role) with companies such as Accenture, PwC, Oracle, Cisco and ISP. Developed Storage Services in conjunction with ISPs, including Optiglobe and Telecom. From product development and pricing, to Sales Rep training.

Consulting Director

PWC PriceWaterhouseCoopers

Jan 1996 - Dec 1999 (4 years)

Director within the SAP practice. In charge of sales and implementation of major SAP projects such as GlaxoWelcome, Hoechst Marion Roussel, Alpargatas, Masisa, etc. In charge of Implementation Methodologies (internal promotion and coaching for Project Managers and consultants). Part of the Annual HR Board, participating as HR Coach and Evaluator.

Consulting Manager / Consultant

System Software Associates

Apr 1991 - Jan 1995 (3 years 10 months)

In charge of BPCS software (ERP) implementation projects. Strong impact in the internal development and use of structured implementation methodologies as a mean to gain efficiencies in the implementation processes.

Gabriel Di Lelle

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Gabriel Di Lelle