Doug Ruth
Doug Ruth
About
Detail
Vice President, North American Sales
Texas, United States
I lead all commercial sales for North America at Absolute Security, a $300M ARR cyber resilience platform backed by Crosspoint Capital. Full P&L across SMB, Mid-Market, and Enterprise: 60+ people, five front-line leaders, one operating system.
Over the prior four years I grew the Enterprise segment from $40M to more than $60M ARR through a public-to-private transition and two acquisition integrations, and took net-new logo contribution from roughly 10% of quarterly production to approaching 40%. The channel motion we built now originates roughly a third of all new pipeline every year, on a model where 100% of revenue transacts through partners.
The part of the job I care most about is talent systems. I built two formal development programs at Absolute: a Sales Leader Academy for RVPs and Directors, and a five-day Sales Mastery Bootcamp every enterprise AE completes before carrying a bag. Recruiting and developing people is the job. Everything else follows.
Command of the Message and MEDDPICC run as the language of the business. Forecast accuracy within 10% of commit in 16 of 18 quarters. I sell to CISOs and CIOs, and I build channel-first.
Open to conversations with founders, boards, and investors building in cybersecurity and mission-critical enterprise software.
Over the prior four years I grew the Enterprise segment from $40M to more than $60M ARR through a public-to-private transition and two acquisition integrations, and took net-new logo contribution from roughly 10% of quarterly production to approaching 40%. The channel motion we built now originates roughly a third of all new pipeline every year, on a model where 100% of revenue transacts through partners.
The part of the job I care most about is talent systems. I built two formal development programs at Absolute: a Sales Leader Academy for RVPs and Directors, and a five-day Sales Mastery Bootcamp every enterprise AE completes before carrying a bag. Recruiting and developing people is the job. Everything else follows.
Command of the Message and MEDDPICC run as the language of the business. Forecast accuracy within 10% of commit in 16 of 18 quarters. I sell to CISOs and CIOs, and I build channel-first.
Open to conversations with founders, boards, and investors building in cybersecurity and mission-critical enterprise software.
