S
Sergio Acuña
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MBA - Business Development & Head of Sales.
Peru
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- MGerente de VentasMerkaoJan 2024 - Jul 2024 (7 months)Somos un app de abastecimiento dirigida al canal tradicional con la mejor variedad de productos en el Perú.
- FBusiness Development ConsultantFastForward TechnologiesJul 2023 - Dec 2023 (6 months)La explosiva creación de nuevas estrategias de negocio basados en la adopción de tecnologías XaaS, implica que servicios WAN tradicionales queden rezagados y generen costos elevados en su mantenimiento. Gracias a F2Technologies, podemos lograr reducciones de hasta un 44% en los costos de servicios WAN y afines.
- ALatAm and Spain Regional ManagerAmberloDec 2021 - Jan 2024 (2 years 2 months)Achievements: Expand Amberlo to more than 15 countries in the region. Functions: • Report to the director of business development. • Recruitment and management of team members in LATAM. • Develop a monthly sales plan and forecast. Make discovery calls and product demos to potential customers. Closing agreements with potential partners. • Close new business opportunities in Spain and Latin America. • Educate law firms, internal teams, and lawyers about the many advantages of the cloud and the benefits of Amberlo as a top-notch solution. • Represent the company in national and international Legal Tech events. • Work closely with SDRs, Marketing, Support, and Product to ensure we are providing the best service to our current and future custom
Sr. Account ManagerOntopJul 2021 - Dec 2021 (6 months)Legally hire, expand and pay your remote teams worldwide through our solution.- LInternational Business Development ConsultantLemontech Software para abogadosFeb 2021 - Jul 2021 (6 months)Lemontech, a company of the Accel-KKR group, is a leader in technology for the LATAM legal industry (SaaS and AI).
- BCommercial PartnerBiobites PerúMar 2020 - May 2023 (3 years 3 months)Biobites is a balanced dog food that seeks to give your dogs an optimal quality of life, maintaining their health, performance and increasing their longevity. We are Peruvian and eco-friendly! In the management doubled more than 200% of sales, getting strategic suppliers for the digital marketing campaign, renewing the brand and the sales process.
- Business DevelopmentInternational Venture ConsultantsJan 2020• Development of key business accounts through the planning and management of the sales pipeline in Pipeline (CRM: Pipedrive and Hubspot). • Market research and competitor analysis • Enrichment of target accounts and qualification of prospective customers.
- Key Account ManagerALICORPDec 2017 - Feb 2019 (1 year 3 months)Efficiencies ≈ 17% were generated in the reduction of the annual budget with an excellent execution in the process of changing suppliers after 15 years. (Atento Peru to Konecta) Communication and information flow were improved through an increase ≈ 18% in activities with exclusive distributors. Functions: • Monitoring of management indicators and controlling the execution of the go-to-market strategy for the assigned territory, according to the company's framework strategy. • Preparation of the sales project of the channel, ensuring compliance with the plan at the level of turnover, contribution and margin, as well as the image of the brand. • Training to the sales force (team: 50 people) in product portfolio, launches, promotions and sal
- Key Account SupervisorBritish American TobaccoJul 2017 - Dec 2017 (6 months)The man-hour of specialized vendors in the consolidation of self-service purchase orders through the support of the customer service area was reduced ≈by 20%. OOS were reduced ≈ 15% ensuring deliveries and improving the fluidity of communication with the main accounts of the channel. Obtaining efficiencies ≈ 10% in collections. Functions: • Efficiently manage channel resources and negotiate with the main Self-Service accounts to achieve the objectives of Sell In, Sell Out, Share of Market and Inventory Levels. Develop and monitor the forecast in order to take actions to ensure compliance and avoid overstock or breakage. Coordination and monitoring of the marketing force to ensure the correct execution of brand strategies and promotions at
- Interaction Center CoordinatorBritish American TobaccoJul 2016 - Jul 2017 (1 year 1 month)Achievements: Implementation of the automation application "Genesys", which allowed efficiencies and savings of 13% of the channel budget. Functions: • Responsible for the telesales account and management of a 10 people team attending to both internal and external customers. Sales tracking, quota calculation, and main KPIs of the brands and the channel. • Management of the customer service channel throughout Peru. • Implementation of the automation application "Genesys" that allowed efficiency of the man-hour of the specialized sellers of the self-service channel.
- Trade Marketing RepresentativeBritish American TobaccoSep 2015 - Jul 2016 (11 months)Achievements: Support in repositioning luxury product strategy to improve contribution margin. Oversee teams (team size: 20) in marketing, sales, logistics, distribution and security and in charge of offices, warehouse, HR and a fleet of vehicles. Support in creating an average annual contribution of USD 4 million. Rebuild team relationships to ensure a healthy working environment. Functions: Report directly to the Area Manager providing support in the analysis of channel sales. Plan and execute efficiently the main BTL activations to generate target loyalty and brand positioning. Manage and develop quantitatively and qualitatively the Trujillo client portfolio identifying opportunities for improvement in the market, executing the visit p
- Trade Marketing RepresentativeBritish American TobaccoNov 2013 - Sep 2015 (1 year 11 months)Logros: Trabajó en las diferentes zonas del Centro y Sur de Lima atendiendo a las principales cuentas minoristas, mayoristas y tiendas de conveniencia; asegurando el programa de relación "Cliente Preferente", supervisando la impecable ejecución, ejecutando adecuadamente las Estrategias de Mejoramiento de la empresa. Funciones: - Gestionar una cartera de clientes de Lima, desarrollándola cuantitativa y cualitativamente. - Identificar oportunidades de mejora en el mercado. - Desarrollar y ejecutar el plan de visitas de forma regular y consistente. - Analizar los resultados de la cartera de clientes en términos de volumen, mix de marcas, segmentación de clientes. - Ejecución e implementación de campañas y promociones con minoristas, mayor
- Practicante de Planning & InsightsBritish American TobaccoJul 2013 - Nov 2013 (5 months)Funciones: - Apoyar en el análisis del comportamiento del mercado, identificando oportunidades alineadas a la estrategia del negocio. - Actualizar la información de cierre. - Generar informes de los principales KPIs de los estudios de mercado y realizar el control mensual de los informes. - Interactuar con las áreas de B2B, B2C, Marcas, Ventas, para el conglomerado de las actividades realizadas al consumidor, comercio. - Desarrollar presentaciones eficaces, claras y concisas.
- NMarketing y VentasNestléJan 2012 - Jan 2013 (1 year 1 month)
Education
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- Master of Business Administration - MBAEAE Business SchoolJan 2019 - Jan 2020 (1 year 1 month)
- UIngeniero Industrial, Ingeniería IndustrialUniversidad Peruana de Ciencias AplicadasJan 2009 - Jan 2013 (4 years 1 month)