Noah Friedman

Investor & Board Observer

Lucy

Jan 2026 - Current (6 months)

Co-Founder

OuterSignal

May 2025 - Current (1 year 2 months)

S

Investor and Board Member

SUNBOY Spiked Coconut Water

Jul 2023 - Current (3 years)

Investor and Board Member

Gratsi

Nov 2022 - Current (3 years 8 months)

Investor & Board Member

Gratsi

Nov 2022 - Current (3 years 8 months)

Co-Founder and Managing Partner

Top Shelf Ventures

Nov 2021 - Current (4 years 8 months)

A venture fund focused on finding, funding, and accelerating the best opportunities in the broader beverage alcohol and consumer vice spaces.

Co-Founder

Uncharted

May 2021 - Current (5 years 2 months)

Co-Founder

FTCloser

Mar 2020 - Dec 2020 (10 months)

Digital platform focused on elevating gratitude and mental health. Featured in Techcrunch, Mashable, Fox News, Adweek, NBC News and ABC News. Started in March 2020 originally as a way to send thank you messages to front line healthcare workers, the platform became one of the most viral and impactful businesses created in response to the pandemic.

Investor + Advisor

The Long Drink Company

Sep 2018 - Feb 2026 (7 years 6 months)

Founding COO

AmygdaLaunch

Jan 2018 - Dec 2019 (2 years)

Spent about two years as the founding COO of 3x3, a Loeb portfolio company building marketing and analytics products for the beverage alcohol industry. I spearheaded the go-to-market strategy and built and managed a team of 10+ to build and scale the fastest growing network of liquor retailers (2000+) ever in the industry. Learned the ins and outs of the booze industry in just about every way.

COO

X

Jan 2018 - Dec 2019 (2 years)

Spent about two years as the founding COO of 3x3, a Loeb portfolio company building marketing and analytics products for the beverage alcohol industry. I spearheaded the go-to-market strategy and built and managed a team of 10+ to build and scale the fastest growing network of liquor retailers (2000+) ever in the industry. Learned the ins and outs of the booze industry in just about every way.

Uncharted Community Co-Founder | Advisor

Loebnyc

Jun 2017 - Current (9 years 1 month)

Loeb.NYC is a New York based business development lab and private investor, focused on cultivating opportunities in emerging media and consumer marketing. Loeb.NYC, led by entrepreneur and highly successful CEO Michael Loeb, maintains a team of world-class operators, direct marketing executives and technologists that apply themselves to a select number of strategically important businesses each year. I advise the executive team on investments across a number of industries and founded the Uncharted Community with Michael Loeb. Uncharted is a community of the world's best founders and funders anchored by a monthly dinner series in NYC and annual summit in Southampton.

Uncharted Community Co-Founder & CEO | Advisor

Loeb Enterprises

Jun 2017 - Current (9 years 1 month)

Loeb.NYC is a New York based business development lab and private investor, focused on cultivating opportunities in emerging media and consumer marketing. Loeb.NYC, led by entrepreneur and highly successful CEO Michael Loeb, maintains a team of world-class operators, direct marketing executives and technologists that apply themselves to a select number of strategically important businesses each year. I advise the executive team on investments across a number of industries and spearhead the Uncharted Community with Michael Loeb. Uncharted is a community of the world's best founders and funders anchored by a monthly dinner series in NYC and annual summit in Southampton.

Venture Associate (Undergraduate)

Loeb Enterprises

Jun 2015 - May 2016 (1 year)

Loeb.nyc is a startup lab and early-stage private investor, providing portfolio companies with access to hands-on advisors, strategic partners, and mentorship. Select portfolio companies are housed in a modern space in Midtown Manhattan. I spent my Sophomore summer working with the new ventures team in New York City and became the Boston-based representative during my Junior Year. This role has offered me the chance to work with awesome people, meet with great entrepreneurs, explore new ventures, and build business plans to capitalize on potential market opportunities. It has been a unique opportunity to gain first-hand experience working in venture capital at a young age.

Actor

Self

May 2014

Trained theater and film actor with experience in most fields of performance (theater, film, print, musical theater).

Channel Sales

MakerBot

Jan 2014 - Nov 2014 (11 months)

I spent my Freshman year summer working with the US Channel Sales Team at MakerBot, the industry leader in Desktop 3D Printing, scanning and entertainment. I gained real experience in some crucial components of running a business including, but not limited to direct sales, structuring sales teams, building sales strategies, account management, analytics/reporting and navigating through a quickly scaling business. Through my own sourcing and outreach, I increased the reach and sales of the US Channel by signing up new resellers and effectively managing their accounts.

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