Director, Entertainment Content
Major League Baseball Advanced Media
Nov 2005 - Dec 2008 (3 years 2 months)
In its fifth year, MLB Advanced Media — the digital arm of Major League Baseball — branched out beyond baseball, partnering with a music-industry leader to create content/commerce websites for A-list music artists. I was selected to lead digital product and operations (everything from UX to content updates)
• Launched/managed official websites for stars including Elton John, Tom Petty, Guns N’ Roses, Queen Latifah and Def Leppard
• Built and managed seven-person production team