Yasmin Fabricio

5+ years of experience driving customer acquisition through paid media, growth strategy, and conversion-focused optimization. I primarily work with Google Ads and paid social, helping brands improve lead generation, acquisition efficiency, and overall marketing performance through testing, data analysis, and optimization. I’ve managed multiple accounts in agency environments and worked cross-functionally with global marketing teams across B2B, education, e-commerce, and technology. My areas of expertise include paid search, paid social, demand generation, conversion rate optimization (CRO), funnel performance, audience strategy, and campaign testing. I thrive in fast-paced environments where strategy and execution go hand in hand, and where performance marketing can directly influence business growth. Bilingual in English and Portuguese, with experience working in remote and international environments 🌎