I'm a creative leader who builds high-performing teams by combining strong creative strategy, efficient processes, and AI-enabled workflows that amplify human creativity.With 10+ years in creative and design, I’ve spent the second half of my career leading performance and brand teams in fast-growing environments, delivering impactful work for products across EdTech, Health & Fitness, E-commerce, and Real Estate.Currently, as Head of Creative Production at Welltech, I lead the Motion and Design teams — over 40 talented creatives powering the visual storytelling of our three main apps: WalkFit, Muscle Booster, and Yoga Go. My focus is on expanding Generative AI expertise, scaling creative output through efficient workflows and automation, and building a culture that fosters growth, innovation, and ownership.My expertise covers performance marketing, brand design, and creative leadership. I’m passionate about delivering high-quality work with a keen eye for detail in the creative process, balancing creativity with data-driven insights. At Preply, I further developed my leadership skills by managing the Creative Studio team and contributing to a major rebranding initiative.