Anamika Sethuram

CoFounder - VP, EMEA Sales

Improvado

Jan 2017 - Current (9 years 7 months)

Improvado is data aggregation and transformation platform built for marketers, by marketers. We help marketers gather all marketing data via API into one centralized location without the help of developers. We reduce manual reporting time by 90%, saving our customers 10-40 hrs/wk by automating manual reporting across platforms. We currently support an ever-growing list of marketing integrations including: Facebook, Adwords, Google Analytics, Instagram, Snapchat, TikTok, Linkedin, Twitter, Adwords, Outbrain & many more. Learn more about our API/ETL data aggregation platform: + SQL access to any data warehouse + Access data via Improvado's reporting dashboard or any BI tool, like Tableau, Looker, or Data Studio. + Fully automate all custo

Cofounder, Sales Management

RTBMediame

Mar 2015 - Dec 2016 (1 year 10 months)

RTB-Media is a game-changing Cross-Channel Ad Reporting and Campaign Optimization platform, powering ad campaigns for both Ad agencies and direct clients. RTB-Media’s platform reports and optimizes millions in Ad spend across display, search and social ad platforms including Google, DoubleClick, Facebook, Twitter, LinkedIn, Instagram, Yahoo!, MediaMath, Bing, YouTube and many more. In January of 2017, we pivoted our business and rebranded as Improvado.

Sales Strategy Management Consultant

The Alexander Group

Sep 2012 - Dec 2014 (2 years 4 months)

• Consulting Sales Leaders at Fortune 500 companies to improve alignment to sales strategy, drive sales ROI through design of sales structure, and help measure performance for continued improvement. • Engagements include go-to-market optimization, sales coverage and org. structure design, and sales compensation design.

Business Analyst

The Alexander Group

Aug 2010 - Sep 2012 (2 years 2 months)

• Re-engineered sales forecasting process for a leading network storage solution company. Streamlined decision making, eliminated roadblocks and ensured ownership and buy-in from Finance and Sales Operations. • Heavily involved with high-tech sales productivity and investment analysis study to further industry knowledge and understanding of various sales models.

Sales Operations Intern

SumTotal Systems

Apr 2010 - Aug 2010 (5 months)

• Worked with Sales Operations management team and used SalesForce.com to help identify pipeline management issues contributing to inconsistency with sales forecast accuracy. • Support Sales Operations Analyst to improve sales commission accuracy, multi-year deal processing, and other sales operations tasks.

Marketing Intern

SumTotal Systems

Nov 2009 - Mar 2010 (5 months)

• Engaged existing customers as a part of a sales and marketing campaign to re-establish relationships. My campaigns would identify and qualify cross-sell and up-sell opportunities for on-premise learning and performance management software. • Determined market size and competitors in targeted industries as part of strategic project. • Created analytical models to identify potential revenue and losses across various product lines for various customer segments using data from Salesforce.com.

Finance & Accounting Intern: A/P, A/R, Cost

Foster Farms

Jan 2008 - Jan 2009 (1 year 1 month)

About

Detail

Timeline

Résumé