Melissa G

AI is reshaping search and discovery, I'm focused on helping teams adapt, innovate, and lead through that change. As a digital marketing leader with 15+ years of experience in SEO and content, I'm passionate about driving growth in an industry that’s rapidly evolving, especially with the rise of AI. I build and lead high-performing teams grounded in data, collaboration, and a test-and-learn mindset. My work spans the full SEO (and now AEO) ecosystem, partnering across Brand, PR, Email, Paid & Organic Social, and Digital to deliver integrated and scalable strategies. My experience ranges from developing SEO roadmaps, leading complex site migrations, diving deep into data, and creating frameworks that drive sustainable organic growth. I work closely with product, engineering, and marketing teams to enhance user experience, increase conversion, and align SEO and AEO to broader business goals. I’m an active contributor to the marketing community, speaking at conferences like Content Marketing Conference, LeadsCon, and Digital Summit, and sharing insights on industry podcasts.