Spencer Head
About
Detail
Head of Customer Success, Strategic Hardline Accounts
Los Angeles, California, United States
Résumé
Jobs
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Director, Customer SuccessFireworkFeb 2023 - Current (3 years 8 months)Lead customer implementation + management, and upsell strategy for Enterprise accounts globally- Sr. Manager, Customer SuccessFireworkJun 2022 - Feb 2023 (9 months)Firework is the world's leading immersive digital transformation and engagement platform with shoppable video, live streaming commerce, and monetization capabilities.
- Sr. Group Account Director, Performance MarketingCitizenNet A Condé Nast CompanyMay 2019 - Jun 2022 (3 years 2 months)Oversee client solutions and paid digital marketing strategy, testing, and execution for multiple client teams managing performance-driven clients such as Live Nation Touring, Condé Nast Consumer Marketing, TIME, Ticketmaster, Live Nation Vancouver, Live Nation Media & Sponsorships, and others.
- Account Director, Live Nation EntertainmentCitizenNet A Condé Nast CompanyApr 2018 - May 2019 (1 year 2 months)• Supervise communication, execution, and analysis of thousands of paid social campaigns for Live Nation Entertainment (including North American Concerts, LN Country Touring, House of Blues, LN Vancouver, Insomniac, LN Local, and Ticketmaster)
• Directly provide and implement strategy recommendations, improving and sustaining CPV efficiency
• Present higher-level insight and analysis to C-level executives, directors, and buyers at Live Nation Entertainment
• Spearheaded development of a novel, data-driven marketing planning model for media buys to maximize return
• Collaborate with software development team to build new products and improve current products to better analyze campaign delivery, streamline account workflow - Account Manager, Live Nation TouringCitizenNet A Condé Nast CompanyJan 2017 - Apr 2018 (1 year 4 months)• Team lead, supervising communication, execution, and analysis of thousands of paid social campaigns for Live Nation Entertainment
• Improved cost efficiency while providing higher-level insight and analysis
• Directly provided and implemented strategy recommendations which helped clients surpass KPI targets
• Utilize SQL and Excel daily at a complex level to analyze campaign delivery and performance - Campaign ManagerCitizenNet A Condé Nast CompanyMay 2016 - Dec 2016 (8 months)• Supervise the execution and analysis of thousands of paid digital campaigns for Fortune 500 clients
• Overhauled reporting process, simultaneously improving efficiency while providing independent high-level insights, analysis, and strategy recommendations for clients
• Conducted A/B tests and directly provided strategy recommendations to help clients reach KPI targets
• Utilize SQL and Excel daily to monitor campaign delivery and performance
• Spearheaded development of a novel and complex budget forecasting model for media buys - Research AssistantLoyola Marymount UniversityFeb 2016 - Apr 2016 (3 months)Research Assistant to Dr. Myla Bui, Assistant Professor of Marketing.
- ResearcherLoyola Marymount UniversityJan 2016 - Apr 2016 (4 months)
- Media Analyst InternCitizenNet A Condé Nast CompanySep 2015 - May 2016 (9 months)• Intern/part-time employee with an innovative social media marketing developer
• Delivering and optimizing major advertising campaigns on Facebook, Instagram, and Twitter
• Analyzing and reporting KPIs to help clients make strategic decisions
• Working with high profile clients such as Live Nation, Lionsgate, Sony, and 20th Century Fox - Marketing and Communications InternFair Trade USAJun 2014 - Aug 2014 (3 months)
Education
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- Bachelor of Arts, MarketingLoyola Marymount University
- Bachelor of Business Administration (BBA, Marketing with a double major in PsychologyLoyola Marymount UniversitySee below for example of "Creating Value Project" in which I raised $350 in 2 hours.
Awards
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- Firework Super Spark Awards - Q4' 2023: "Customer Centric"FireworkAwarded to the employee who best fits Firework's mission to be customer centric
- Firework Super Spark Awards - Q1' 2024: "Customer Centric"FireworkAwarded to the employee who best fits Firework's mission to be customer centric
- LDean's ListLMU College of Business Administration Saint Louis University Madrid6 semesters
- PPsi Chi Honor Society MemberPsi Chi Honor Society