S

Samara Halterman

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Jobs verified_user 0% verified
  • Chief
    Member
    Chief
    Jun 2026 - Current (4 months)
  • Advizex
    Chief Marketing Officer
    Advizex
    Apr 2026 - Current (6 months)
  • Myriad
    Chief Marketing Officer
    Myriad
    Jan 2025 - Current (1 year 9 months)
  • A Networks Inc
    Sr. Dir AMS, Demand, Field & Channel Marketing
    A Networks Inc
    Mar 2024 - Jan 2025 (11 months)
  • Pure Storage
    Global Head of Partner & Alliance Marketing
    Pure Storage
    Jun 2021 - Oct 2023 (2 years 5 months)
    I was recruited into the enterprise to accelerate partner and alliance ecosystem awareness while uncovering unique pathways to further drive business.

    PRIMARY OVERSIGHT & LEADERSHIP SURROUNDED:

    — Driving strategy and execution for Pure of to/with/thru partner campaigns, events, and programs.

    — Co-leading the Partner and Technical Advisory Councils with partner sales leadership.

    — Aligning channel and alliance partner marketing strategies with overarching business objectives to deliver best-in-class sales and marketing synergies.

    HIGHLIGHT OF IMPACT:

    ► Expanded Global Partner Forum attendance by 15% YoY, creating strong experience for partners and sponsors while promoting b
  • Trace
    Vice President Marketing
    Trace
    Apr 2021 - Jun 2021 (3 months)
    Earning multiple promotions, I spearheaded the development of the brand and company position while establishing the organization as a preferred partner with numerous manufacturers, which catalyzed eventual acquisition.

    PRIMARY OVERSIGHT & LEADERSHIP SURROUNDED:

    — Overseeing traditional and digital marketing, brand strategy, demand generation, public relations, corporate marketing, partner marketing, multi-channel, and multi-vendor marketing programs.

    — Partnering with CEO during evolution of the business model and objectives to ensure consistent alignment of sales and marketing strategies.

    — Implementing leading-edge tech stack that included Marketo, Project Place/Trello, Power BI, and Google An
  • Trace
    Vice President Marketing (Groupware Technology)
    Trace
    Aug 2019 - Mar 2021 (1 year 8 months)
    Sets the vision and direction for the marketing organization. Holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business. Collaborate with other members of the leadership team to develop, execute and measure a corporate wide marketing strategy and execute tactically based on the strategy plan.

    Responsible for establishing and leading a partner strategy, driving revenue, cross functional alignment and execution. Work within Groupware as well as within the partner organization by building credibility and effective communication strategies, evangelizing the Groupware story, strategy, vision and cultivating key executiv
  • Trace
    Director of Marketing (Groupware Technology)
    Trace
    May 2016 - Mar 2021 (4 years 11 months)
    • Strategic Leadership planning and moderation
    • Development and implementation of brand strategy
    • Creation, planning and execution of corporate marketing plan
    • Developed the marketing strategy for new and existing solutions and practices
    • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing and PR.
    • Channel and sales coverage planning and strategy.
    • Oversaw implementation of key marketing/project management/analytics platforms Marketo, Project Place, Power BI.
    • Market Intelligence, positioning, messaging and campaign management
    • Agency & vendor optimization and management.
    • Extensive corporate event (conception through execution) including
  • Trace
    Senior Marketing Manager (Groupware Technology)
    Trace
    Oct 2014 - May 2016 (1 year 8 months)
    Built and developed sophisticated marketing team to support brand strategy, demand generation, public relations, corporate marketing, partner marketing, multi-channel and multi-vendor marketing campaigns, extensive analysis with strong ROI on campaigns and events.

    Create, plan and fully execute the marketing strategy to achieve overall corporate goals and objectives for all locations nationwide.
  • Trace
    Program Manager (Groupware Technology)
    Trace
    Feb 2014 - Oct 2014 (9 months)
    Primary Focus: Vendor Alliance and Sales/Engineering Enablement.
  • Z
    Marketing & Business Development Consultant
    Zombie Process Apps
    Nov 2012 - Dec 2013 (1 year 2 months)
    Extensive market research, lead generation and go-to market plans.
  • Bebe au Lait LLC
    Marketing Manager
    Bebe au Lait LLC
    Jan 2011 - Mar 2014 (3 years 3 months)
    I drove the full marketing scope, including digital and traditional marketing, social media, trade shows, communications, and brand management.

    HIGHLIGHT OF IMPACT:

    ► Heightened sales 20% through exceptional launch and marketing of new product lines/brands.

    ► Amplified social media followers 150%, building and pioneering strategic social media plans.

    ► Discovered $200K in cost savings through contract renegotiation.

    ► Designed, coordinated, executed, and staffed international and national trade shows.

    ► Researched and developed multiple co-branding opportunities and ambassador programs with companies aligned with mission and target audience.
  • B
    Business Development
    Big Buddha Inc
    Jan 2009 - Dec 2009 (1 year)
    • Promotion management for new and existing specialty boutique accounts
    • Implemented and managed brand awareness campaigns
    • Email & print marketing management
    • Extensive database management
  • Groupware Technology
    Inside Sales Specialist
    Groupware Technology
    Jun 2007 - May 2008 (1 year)
    • Responsible for working closely with outside sales, sale manager, vendors, and internal resources to ensure open communications and delivery of solutions to the customer
    • Gained workable knowledge of servers, storage, networking & software
    • Creation of online training manual for all departments and business flow
    • 15% increase in sales within 8 months
  • C
    Marketing Manager
    Composer
    Apr 2004 - Mar 2007 (3 years)
    • Tradeshows: 8-10 per year – coordinated, executed and staffed
    • Collaborated on all collateral produced
    • Email and print promotions
    • Lead generation and tracking
    • Extensive market research and coordination of data mining
    • Extensive budget and program planning
    • Reporting and strategizing with Directors and VPs
    • Scheduling and timeline management
    • Developed, coordinated and executed beta group
    • Creation of sales toolkit, training materials and sales presentations
    • Development and maintenance of contracts
    • Primary point of reference for all sales associates including EVP of Sales
    • Implementation, creation and execution of reseller plan, website and collateral
    • Mana
  • C
    Completed BA Degree
    CSUMB
    Jan 2002 - Jun 2004 (2 years 6 months)
    Cum Laude
  • W
    Customer Relations Manager & Marketing Coordinator
    WebComVerio
    Jan 1998 - Jan 2002 (4 years 1 month)
    • Liaison between customers and technical/billing departments, final escalation resolution
    • Identified causes for customer dissatisfaction; investigated cancellation trends
    • Worked closely with the technical support manager and director of engineering
    • Worked with corporate legal regarding copyright/trademark infringement and website violations
    • Created quarterly newsletters and worked actively with marketing director on all promotions
Education verified_user 0% verified
  • California State University Monterey Bay
    BA Communications, Mass Communication/Media Studies
    California State University Monterey Bay
    Jan 2002 - Jan 2004 (2 years 1 month)
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • Groupware Technology
      CEO Circle
      Groupware Technology
    • C
      CRN 2018 Women of the Channel
      CRN
    • C
      Women of the Channel - Power 80 Solutions Provider
      CRN
      CRN's Women of the Channel list is an annual honoring of the impressive accomplishments of women within the channel.

      The Solution Provider Power 80, which accompanies the longstanding Women of the Channel Power 100, highlights a select group of 80 executives at solution provider organizations who are bringing their insight, influence and experience to their respective companies to help drive channel success, building strong relationships with their technology vendors and prioritizing the best possible customer experiences.
    • Groupware Technology
      President's Club
      Groupware Technology
    • C
      Chief Marketing Officer
      CRN
      CRN's Women of the Channel list is an annual honoring of the impressive accomplishments of women within the channel.

      The Solution Provider Power 80, which accompanies the longstanding Women of the Channel Power 100, highlights a select group of 80 executives at solution provider organizations who are bringing their insight, influence and experience to their respective companies to help drive channel success, building strong relationships with their technology vendors and prioritizing the best possible customer experiences.
    • Groupware Technology
      CEO Circle
      Groupware Technology
    • C
      CRN Women of the Channel
      CRN
    • C
      CRN Women of the Channel
      CRN
    This is a community-created genome.