Daniela Aguirre

Daniela Aguirre

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Business & Financial Analyst | MSBA @ UCI | Data Analytics, Forecasting & Strategy | SQL · Tableau · Alteryx · Python
Irvine, California, United States

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Résumé


Jobs verified_user 0% verified
  • Onedigital
    Market Analyst
    Onedigital
    Nov 2025 - Current (1 year)
  • Blue Shield of California
    Student Data Analyst
    Blue Shield of California
    Jan 2025 - Current (1 year 10 months)
    As part of a capstone project, I built AI-powered tools to automate competitive analysis and enhance decision-making for the healthcare sector:
    • Designed and deployed an NLP pipeline that automated SWOT analysis and stock forecasting using over 50 earnings call transcripts from key healthcare competitors.
    • Implemented semantic search using FAISS, Sentence Transformers, and LLMs (Mistral via Ollama) to generate contextual insights in under 30 seconds.
    • Developed a user-friendly Streamlit web app that allowed non-technical teams to upload transcripts, explore AI-generated insights, and download PDF reports, reducing manual analysis time by 80%.
    • Focused on making advanced AI tools accessible, helping teams gain strateg
  • ITI Instituto Tecnológico Internacional
    Associate Marketing Coordinator
    ITI Instituto Tecnológico Internacional
    Jan 2024 - Apr 2024 (4 months)
    As an Associate Marketing Coordinator , I focused on data-driven campaign strategies to boost engagement and align messaging with our target audience:
    • Led A/B testing for ad creatives and refined audience segmentation, which increased click-through rates by 15% and boosted conversions by 10%.
    • Conducted market research with 500+ respondents to analyze consumer trends and identify key differentiators, directly informing campaign messaging and product positioning.
    • Managed and launched advertising campaigns on Meta (Facebook & Instagram), optimizing performance through creative testing, audience targeting, and continuous iteration.
    • Collaborated with creative and product teams to ensure consistent brand messaging acro
  • Global Factor
    Sustainable Finance Intern
    Global Factor
    Jun 2022 - Nov 2022 (6 months)
    As a Sustainable Finance Intern, I helped bridge data and strategy to support more informed environmental decisions:
    • Improved the organization of sustainability datasets, which cut processing time by 30% and increased reporting accuracy across environmental and energy performance metrics.
    • Developed interactive Tableau dashboards to visualize environmental KPIs, which accelerated decision-making by 40% for internal teams and regulatory reporting.
    • Collaborated with over 20 stakeholders from Ecuador, Mexico, Colombia, and Spain to implement responsible environmental policies, leading to a 10% rise in ESG investment adoption.
    • Utilized tools like Tableau, Excel, and ESG platforms to synthesize insights and support lon
  • MCS
    Marketing Analyst Intern
    MCS
    Aug 2020 - Dec 2020 (5 months)
    As a marketing intern, I helped grow and understand our online audience through data-driven content strategies and user analysis:
    • Monitored social media performance using analytics tools to track user behavior, spot trends, and adapt campaigns leading to a 20% boost in user satisfaction.
    • Increased engagement by 25% by creating educational and community-focused content tailored to audience needs.
    • Queried customer data using SQL to support deeper user analysis and inform campaign adjustments.
Education verified_user 0% verified
  • University of California, Irvine - The Paul Merage School of Business
    University of California, Irvine - The Paul Merage School of Business — Master's degree Business Analytics
    University of California, Irvine - The Paul Merage School of Business
    Jan 2024 - Dec 2025 (2 years)
  • Universidad San Francisco de Quito
    Universidad San Francisco de Quito — Bachelor of Arts - BA Finance
    Universidad San Francisco de Quito
    Jan 2019 - Dec 2024 (6 years)
  • Universidad San Francisco de Quito
    Universidad San Francisco de Quito — Bachelor of Arts - BA Marketing
    Universidad San Francisco de Quito
    Jan 2019 - Dec 2023 (5 years)
  • Victoria Bilingual Christian Academy
    Victoria Bilingual Christian Academy — Bachiller Internacional International Baccalaureate (IB) Diploma
    Victoria Bilingual Christian Academy
    Jan 2010 - Dec 2019 (10 years)
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