Senior Product Marketing Leader EMEA
IBM
Apr 2017 - Mar 2021 (4 years)
Portfolio: Blockchain, Cloud infrastructure
Industry focus: Financial Services, Banking, Fintech, Retail, Government
Business planning and GTM strategy
Account Based Marketing strategy
Brand strategy/management/advocacy
Marketing strategy development (full mix: digital, social, advertising, events, AR, PR, channel)
NPS accountability
Data-Driven Customer Journey design
Customer Value Management & Retention strategy
Business development
Product Launches
Ecosystems development & channel marketing strategy
Sales plays development
Leading a team of 10 senior first line marketing managers and 5 digital marketers in EMEA
Budget management