Fotini Stamou
About
Detail
CMO | Board advisor | Web3 | Artificial Intelligence | Start-ups | Tech4Good
London, England, United Kingdom
Contact Fotini regarding:
work
Full-time jobs
Résumé
Jobs
verified_user
0% verified
- OChief Marketing OfficerOpenServJul 2024 - Current (2 years 3 months)
Fractional CMOStealth StartupMar 2024 - Jun 2024 (4 months)Consulted with this AI tech startup to develop a targeted product marketing strategy, focusing on positioning, go-to-market strategy, brand architecture, customer experience.- HStrategic Marketing ConsultantHexagateFeb 2023 - Feb 2024 (1 year 1 month)
- Strategic Marketing ConsultantUtilaNov 2022 - Feb 2024 (1 year 4 months)Consulted on product marketing strategy, including market and audience analysis, competitive insights, value proposition development, product positioning, brand storytelling, go-to-market planning, brand strategy and identity creation, content strategy, and comprehensive launch plans.
- Vice President Product MarketingGenesisFeb 2022 - Nov 2022 (10 months)
- CMO Advisory ServicesSelf EmployedApr 2021 - Current (5 years 6 months)Helping startups build their marketing capability from seed to launch to scale.
Market research, audience analysis, buyer journeys, value propositions and narratives development, product marketing strategy, GTM, content strategy, demand generation strategy, resources planning, talent acquisition.
Also supporting pre-seed stage startups with:
- Design thinking workshops during ideation and product development phase.
- Developing pitch decks for investors.
Focusing on crypto, web3, blockchain, Fintech, AI. - Senior Product Marketing Leader EMEAIBMApr 2017 - Mar 2021 (4 years)Portfolio: Blockchain, Cloud infrastructure
Industry focus: Financial Services, Banking, Fintech, Retail, Government
Business planning and GTM strategy
Account Based Marketing strategy
Brand strategy/management/advocacy
Marketing strategy development (full mix: digital, social, advertising, events, AR, PR, channel)
NPS accountability
Data-Driven Customer Journey design
Customer Value Management & Retention strategy
Business development
Product Launches
Ecosystems development & channel marketing strategy
Sales plays development
Leading a team of 10 senior first line marketing managers and 5 digital marketers in EMEA
Budget management - UKI Portfolio Marketing LeaderIBMFeb 2015 - Mar 2017 (2 years 2 months)Portfolio: Blockchain, Cloud infrastructure
Business planning and GTM strategy
Marketing strategy development (full mix: digital, social, advertising, events, AR, PR, channel)
Message development, content creation
Account Based Marketing strategy
Brand strategy/management/advocacy
NPS accountability
Data-Driven Customer Journey design
Business development
Product Launches
Ecosystem development
Market analysis
Budget management - UKI Senior Marketing Director, Cognitive Analytics & AIIBMOct 2010 - Jan 2015 (4 years 4 months)Business planning and strategy
Brand strategy/management
Business development
Ecosystems development
Market analysis
Marketing strategy development (full mix: digital, social, advertising, events, channel)
Demand generation
Message development, content creation
Budget management
People management - Head Of MarketingSPSSMay 2008 - Sep 2010 (2 years 5 months)Business Planning
Marketing strategy development (full mix: digital, social, advertising, events, AR, PR, channel)
Business development
Market analysis
Demand generation
Message development, content creation
Budget management
People management
Marketing Operations
Ecosystems development - UK Commercial Sector Marketing ManagerSPSSMar 2007 - Apr 2008 (1 year 2 months)Business Planning
Marketing strategy development (full mix: digital, social, advertising, events, channel)
Business development
Market analysis
Demand generation
Budget management
Ecosystems development - Marketing Programs ManagerOracleApr 2003 - Apr 2006 (3 years 1 month)Business Planning
Marketing strategy development
Business development
Market analysis
Demand generation (mostly digital and channel marketing)
Ecosystems development - BProduct Marketing Manager, EuropeBOC Information Technologies Consulting AGMar 2001 - Mar 2003 (2 years 1 month)Product marketing strategy
Product positioning and messaging
Content development
Set up client reference program
Pricing
Product launches
Market intelligence
Demand generation
Sales enablement
Channel development and enablement
Budget management
People management
Education
verified_user
0% verified
- Postgraduate Diploma, MarketingCIM The Chartered Institute of MarketingJan 2001 - Jan 2002 (1 year 1 month)
- TBSc, MarketingTechnologiko Ekpaideutiko Idrima AthinasJan 1993 - Jan 1997 (4 years 1 month)
Projects (professional or personal)
verified_user
0% verified
Awards
verified_user
0% verified
- IIBM CEO AwardIBM CEONov 2013Honored with the prestigious IBM CEO Award, recognizing top achievers who go beyond their roles to deliver exceptional impact. Beyond my role as a Marketing Leader, I served as the Project Lead for launching the first THINK event in Europe, driving its success through outstanding cross-IBM collaboration, stakeholder management, leadership, and project execution.
- IStrategic Impact & Transformational Growth AwardIBM CMO Business AnalyticsDec 2011Recognised for my innovative, out-of-the-box thinking in digitising and automating our transactional analytics business, accelerating revenue growth while enabling sales teams to focus on higher-value opportunities, and reducing marketing costs significantly.