Fotini Stamou

Fotini Stamou

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CMO | Board advisor | Web3 | Artificial Intelligence | Start-ups | Tech4Good
London, England, United Kingdom

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Résumé


Jobs verified_user 0% verified
  • O
    Chief Marketing Officer
    OpenServ
    Jul 2024 - Current (1 year 11 months)
  • Stealth Startup
    Fractional CMO
    Stealth Startup
    Mar 2024 - Jun 2024 (4 months)
    Consulted with this AI tech startup to develop a targeted product marketing strategy, focusing on positioning, go-to-market strategy, brand architecture, customer experience.
  • H
    Strategic Marketing Consultant
    Hexagate
    Feb 2023 - Feb 2024 (1 year 1 month)
  • Utila
    Strategic Marketing Consultant
    Utila
    Nov 2022 - Feb 2024 (1 year 4 months)
    Consulted on product marketing strategy, including market and audience analysis, competitive insights, value proposition development, product positioning, brand storytelling, go-to-market planning, brand strategy and identity creation, content strategy, and comprehensive launch plans.
  • Genesis
    Vice President Product Marketing
    Genesis
    Feb 2022 - Nov 2022 (10 months)
  • Self Employed
    CMO Advisory Services
    Self Employed
    Apr 2021 - Current (5 years 2 months)
    Helping startups build their marketing capability from seed to launch to scale. Market research, audience analysis, buyer journeys, value propositions and narratives development, product marketing strategy, GTM, content strategy, demand generation strategy, resources planning, talent acquisition. Also supporting pre-seed stage startups with: - Design thinking workshops during ideation and product development phase. - Developing pitch decks for investors. Focusing on crypto, web3, blockchain, Fintech, AI.
  • IBM
    Senior Product Marketing Leader EMEA
    IBM
    Apr 2017 - Mar 2021 (4 years)
    Portfolio: Blockchain, Cloud infrastructure Industry focus: Financial Services, Banking, Fintech, Retail, Government Business planning and GTM strategy Account Based Marketing strategy Brand strategy/management/advocacy Marketing strategy development (full mix: digital, social, advertising, events, AR, PR, channel) NPS accountability Data-Driven Customer Journey design Customer Value Management & Retention strategy Business development Product Launches Ecosystems development & channel marketing strategy Sales plays development Leading a team of 10 senior first line marketing managers and 5 digital marketers in EMEA Budget management
  • IBM
    UKI Portfolio Marketing Leader
    IBM
    Feb 2015 - Mar 2017 (2 years 2 months)
    Portfolio: Blockchain, Cloud infrastructure Business planning and GTM strategy Marketing strategy development (full mix: digital, social, advertising, events, AR, PR, channel) Message development, content creation Account Based Marketing strategy Brand strategy/management/advocacy NPS accountability Data-Driven Customer Journey design Business development Product Launches Ecosystem development Market analysis Budget management
  • IBM
    UKI Senior Marketing Director, Cognitive Analytics & AI
    IBM
    Oct 2010 - Jan 2015 (4 years 4 months)
    Business planning and strategy Brand strategy/management Business development Ecosystems development Market analysis Marketing strategy development (full mix: digital, social, advertising, events, channel) Demand generation Message development, content creation Budget management People management
  • S
    Head Of Marketing
    SPSS
    May 2008 - Sep 2010 (2 years 5 months)
    Business Planning Marketing strategy development (full mix: digital, social, advertising, events, AR, PR, channel) Business development Market analysis Demand generation Message development, content creation Budget management People management Marketing Operations Ecosystems development
  • S
    UK Commercial Sector Marketing Manager
    SPSS
    Mar 2007 - Apr 2008 (1 year 2 months)
    Business Planning Marketing strategy development (full mix: digital, social, advertising, events, channel) Business development Market analysis Demand generation Budget management Ecosystems development
  • Oracle
    Marketing Programs Manager
    Oracle
    Apr 2003 - Apr 2006 (3 years 1 month)
    Business Planning Marketing strategy development Business development Market analysis Demand generation (mostly digital and channel marketing) Ecosystems development
  • B
    Product Marketing Manager, Europe
    BOC Information Technologies Consulting AG
    Mar 2001 - Mar 2003 (2 years 1 month)
    Product marketing strategy Product positioning and messaging Content development Set up client reference program Pricing Product launches Market intelligence Demand generation Sales enablement Channel development and enablement Budget management People management
Education verified_user 0% verified
  • CIM  The Chartered Institute of Marketing
    Postgraduate Diploma, Marketing
    CIM The Chartered Institute of Marketing
    Jan 2001 - Jan 2002 (1 year 1 month)
  • T
    BSc, Marketing
    Technologiko Ekpaideutiko Idrima Athinas
    Jan 1993 - Jan 1997 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • I
      IBM CEO Award
      IBM CEO
      Nov 2013
      Honored with the prestigious IBM CEO Award, recognizing top achievers who go beyond their roles to deliver exceptional impact. Beyond my role as a Marketing Leader, I served as the Project Lead for launching the first THINK event in Europe, driving its success through outstanding cross-IBM collaboration, stakeholder management, leadership, and project execution.
    • I
      Strategic Impact & Transformational Growth Award
      IBM CMO Business Analytics
      Dec 2011
      Recognised for my innovative, out-of-the-box thinking in digitising and automating our transactional analytics business, accelerating revenue growth while enabling sales teams to focus on higher-value opportunities, and reducing marketing costs significantly.
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