Reed Iacarella

Business Development Representative

Poppulo

Mar 2026 - Current (7 months)

• Develop a deep understanding of buyer personas and target market challenges to tailor outreach effectively
• Execute high-volume cold calling and email campaigns across multiple departments to generate pipeline
• Qualify inbound and outbound leads using BANT methodology and transition opportunities to Sales Representatives
• Create, test, and optimize call scripts, email copy, and multi-touch outreach sequences
• Leverage social selling strategies to identify, engage, and nurture prospective clients
• Maintain accurate and detailed activity tracking within CRM systems
• Collaborate cross-functionally to develop and implement new lead generation strategies
• Monitor industry trends, competitive landscape,

Sales Development Representative

Motion

Oct 2025 - Mar 2026 (6 months)

Make outbound calls with assigned existing account base across multiple branch locations to engage and further develop sales opportunities. Work closely with decision-makers to expand volume business by identifying, quoting, & converting sales on products not currently being purchased. Work with Motion customer service representatives on order entry, tracking, and other technical needs. Effectively partners and works across branch and division teams to ensure proper execution of customer needs. Diligently updates CRM, to stay current on account follow-ups and active quoting opportunities. Presents Ecommerce capabilities to all assigned accounts and train customers on these tools as assistance to make doing business easier.

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Sales Producer / Client Account Manager

Rogue Rabbit Media

Jan 2021 - Mar 2026 (5 years 3 months)

Generated new business opportunities by cold calling, emailing, and leveraging social media platforms to engage prospective clients. Built and maintained a pipeline of media partnerships, converting small opportunities into multi-thousand-dollar campaigns. Collaborated with creative and marketing teams to align client goals with advertising and media strategies. Delivered client pitches and proposals, effectively closing deals and expanding brand relationships.

Group Fitness Coach & Brand Representative

F45 Training

Jan 2018 - Jan 2021 (3 years 1 month)

Delivered high-energy classes that built strong client communities and drove membership retention. Leveraged interpersonal skills to motivate clients, resulting in consistent class attendance growth. Promoted programs and upsold memberships by highlighting value and results to prospective members. Collaborated with team members to create a supportive, results-oriented environment.

Hospitality & Customer Service Specialist

Mktg

Jan 2016 - Jan 2018 (2 years 1 month)

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Barback

Ysabel

Feb 2015 - Jan 2016 (1 year)

Bring It On the Musical

Troika

Dec 2013 - Jul 2014 (8 months)

Performed with the 2014 international tour of Bring It On the Musical

Graduate Assistant - Department of Professional Education

Northwest Missouri State University

Dec 2011 - Dec 2012 (1 year 1 month)

My most recent position was a graduate assistant with the Department of Professional Education. I work with the Professors teaching the undergraduate and graduate education curriculum to improve the classroom experience for their elementary and college aged students. I create documents, teaching tools to be used in the classroom, as well as create schedules and meetings for the office. I also greet and help all students and guests that come during operating hours.

Graduate Assistant: Office of Strategic Research

Northwest Missouri State University

Sep 2011 - Dec 2011 (4 months)

I worked directly with the assistant director of Strategic Research. I created online WebRemark surveys for customers. I also had direct communication with customers to fix problems and set deadlines. After survey was complete I would analyze the data and results of surveys. Last I would give an executive summary of the results found and explain the findings to the customer.

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Servers Assistant and Host

May 2011 - Sep 2011 (5 months)

Greeted and seated guests. Answered phones and took reservations. Worked closely with managers and wait staff to achieve high cutomer satisfaction. Worked with other server assistants to check quality of food before it went to customers.

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Bartender and Security

The Blue Velvet Bar

Apr 2009 - Dec 2010 (1 year 9 months)

I kept conversation with customer lively and helped create an inviting atmosphere. Made certain that customer were highly satisfied with their service and drink. I maintained bar cleanliness before and after bar close. When I worked securtiy I checked ID’s and provide security and order for the bar.

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Reed Iacarella

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