Joe Baur

Joe Baur

About

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Content editor, filmmaker + food, recipe, and travel writer who's passionate about storytelling.
Berlin, Germany

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Timeline


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Résumé


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  • B
    Founder
    Burning River Running Company
    Aug 2025 - Current (1 year 2 months)
    Co-founder of the Burning River Running Company, a new running tour company offering tours and retreats that are as culturally enriching as they are physically challenging for like-minded travelers. We’re your local run club abroad, full of adventurous friends you’ve yet to meet.
  • Speedinvest
    Editorial Content Manager
    Speedinvest
    May 2022 - Nov 2024 (2 years 7 months)
    Lead, manage, and execute editorial and video content strategy to solidify Speedinvest's placement as the leading early-stage VC in Europe. This includes expert-driven interviews, research-based blog articles, SEO optimization, and video scriptwriting, filming, editing, and publishing.
  • Brandfetch
    Head Of Content
    Brandfetch
    Jan 2022 - Apr 2022 (4 months)
    Strategized and created the foundation for Brandfetch's content strategy, production, and publishing.
    • Managed social media channels, including LinkedIn, Twitter, and Instagram.
    • Launched and produced "On Brand" newsletter.
  • HomeToGo
    Senior Manager - Partner Content Marketing
    HomeToGo
    Oct 2020 - Jan 2022 (1 year 4 months)
    Working with industry partners to create marketing material and campaigns to promote HomeToGo, including newsletters, webinars, and white papers.
  • HomeToGo
    Head of Inbound Marketing - English Speaking Markets
    HomeToGo
    Mar 2020 - Oct 2020 (8 months)
    Develop and guide inbound marketing strategy for English-speaking markets, including PR and SEO channels, to develop a level of consumer awareness of HomeToGo that translates to increased bookings.
  • JTA
    Correspondent
    JTA
    Dec 2019 - May 2022 (2 years 6 months)
    Freelance Reporter for Jewish Telegraphic Agency, covering Jewish news, culture, and trends in Berlin and across Germany.
  • S
    Senior Content & SEO/ASO Specialist
    Oct 2019 - Mar 2020 (6 months)
    Oversee and manage 8fit's content and app store strategy to increase SEO traffic, app installs, and continually promote new product releases via an editorial newsletter, articles, and social media outreach.
    • Plan and manage an editorial calendar based on SEO and product strategy using in-house and external freelance writers.
    • Manage 8fit's App Store and Google Play Store presence.
    • Run asset and copy A/B tests to optimize 8fit app's ranking for keywords among competitors and increase downloads.
    • Continually find creative ways to promote product updates for the app through internal collaboration. Show less
  • Trivago
    Content Manager, US
    Trivago
    Sep 2016 - Sep 2019 (3 years 1 month)
    Served as Content Lead for the US market, driving SEO-optimized content creation, managing a team of freelance writers, and creating copy for social media campaigns.
    • Instituted, developed, planned, executed, and managed an editorial calendar focused on using local freelance writers to deliver SEO-optimized content months ahead of schedule in order to rank during high season and drive revenue.
    • Key team leader shaping the global magazine voice and style guide.
    • Wrote press releases and articles using internal data to highlight the fluctuation of hotel prices surrounding annual events.
    • Led the creation of trivago’s first official podcast, Beyond Borders, covering travel trends.
    • Set a baseline for organic traff
  • S
    Staff Writer
    Oct 2015 - Aug 2016 (11 months)
    Creating engaging and inspirational content for student readers who wish to travel internationally; covering topics, such as voluntering, studying and working abroad.
  • T
    Staff Writer
    The Tico Times
    Dec 2014 - May 2015 (6 months)
    Staff Writer covering Costa Rican real state, urbanism and travel.
  • Globe Pequot Press
    Author
    Globe Pequot Press
    Dec 2012 - Jun 2017 (4 years 7 months)
    Author of Best Hikes Near Cleveland; Best Hikes Near Minneapolis and Saint Paul, and Best Outdoor Adventures Near Minneapolis and Saint Paul.
  • Rocket Lawyer
    Contributing Writer, Article 3
    Rocket Lawyer
    Oct 2012 - Nov 2014 (2 years 2 months)
    Column covering politics, travel, culture, international events, and urban development.
  • Issue Media Group
    Sections Editor, Contributing Writer
    Issue Media Group
    Mar 2012 - Aug 2014 (2 years 6 months)
    Sections Editor at hiVelocity.com, telling the story of the new economy in Ohio. It's a narrative of creative people and businesses and what they are doing to create jobs for today and tomorrow. It's the story of a state on the move. Contributing writer at Fresh Water Cleveland and Second Wave Media.
  • Stack
    Associate Content Director
    Stack
    Mar 2011 - Mar 2012 (1 year 1 month)
    Joe was an associate content director at STACK Media, a multi-media company founded in 2005 to address the needs of athletes who are passionate about their performance but lost on where to go to educate themselves on what to do to improve their athletic abilities. STACK exists as the bridge between the experts that know how to make an athlete better and the millions of athletes searching for this information.
  • H
    Personal Trainer
    Healthy Day Fitness
    Nov 2009 - Mar 2011 (1 year 5 months)
    Joe was a self-employed personal trainer for the majority of his time living in Chicago. He developed personalized programs based on the client's needs, limitations and goals.
  • j
    Writer and Filmmaker
    joebaur.com
    Aug 2008 - Current (18 years 2 months)
    Creating custom editorial and video content for Destination Marketing Organizations on an ongoing basis, authored adventure guidebooks, and managed social media marketing channels. Editorial
    • Published by a variety of publications, including BBC Travel, National Geographic, the Jewish Telegraphic Agency, CraftBeer.com, and more.
    • Author of several Falcon Guides titles and Talking Tico travel memoir.
    • Creator of Without A Path, a travel website focused on off the beaten path storytelling. Video production
    • Host and producer of The Germany Travel Show, produced by the German National Tourist Board and Deutsche Bahn—the first s
  • Miami University
    Personal Trainer
    Miami University
    Jul 2008 - May 2009 (11 months)
    Keep up to date with new techniques, refresh old material, create programs for clients, train clients.
Education verified_user 0% verified
  • University for Peace
    master, Master's Degree Media Peace and Conflict Studies
    University for Peace
    Jan 2014 - Jan 2015 (1 year 1 month)
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